Welcome Aboard
The N3twork Scale Platform partners with Emerald City Games
It is set to publish its 10th game
Poc In Mobile
LEGO's Ankur Suri explains the difficulties with visas if you live in a developing country
"It was easier to offer someone with less experience that was based locally"
Touchdown!
Skillz secures multi-year deal with the National Football League
The pair will host a global game developer challenge
Eggman Or Robot-brick
Sega partners with LEGO on Sonic the Hedgehog set
The design was approved by 10,000 fans
New Partnership
Tencent Games forms strategic partnership with RedMagic
"The in-depth cooperation between Tencent Games and RedMagic has very similar goals"
Partners
Anzu forms partnership with addressable media firm aMVG
"As an industry leader, aMVG has demonstrated their commitment to bringing relevant ads to relevant audiences at relevant times"
Getting Competitive
RAID: Shadow Legends dev Plarium partners with esports firm NAVI
"We are thrilled to partner with one of the most esteemed esports clubs in the world and continue expanding RAID's growing player base"
Break It Down
How a partnership with Voodoo gave life to hypercasual indie, Demolish!
We speak to Jean Mikryukov about how Voodoo's support helped his title thrive
Silver Anniversary
Cat Daddy Games founders discuss WWE partnership, Take-Two acquisition and 25 years in the industry
"We don’t put all the eggs into a single basket"
New Partnership
Tilting Point forms live-publishing partnership with South Korean firm Storytaco
"Storytaco has done a great job of creating a narrative-driven game that has captivated audiences, and this partnership allows us to bring that thrilling storyline into the hands of even more players"
Fashion Go
Niantic brings The North Face x Gucci collection to Pokemon Go
Available in 100 cities worldwide
Gobble Gobble
Bandai Namco teams with the NBA for Pac-Man content
"Everyone at Bandai Namco Entertainment is extremely proud and excited to bring Pac-Man together in partnership with the NBA"
Evolving Partnership
Tilting Point enters funding partnership with Joycity, invests $40 million in Gunship Battle: Total Warfare
Looking to grow audience internationally and in the US
Team Work
Lab Cave teams with 11 bit studios for Moonlighter on iOS
The company will offer post-launch support
Score!
Garena Free Fire partners with Cristiano Ronaldo
"This is a really significant partnership for Free Fire"
Podium Finnish
Chip Ganassi Racing teams up with Skillz for mobile title
“Partnering with Skillz is an amazing opportunity to engage our fans with immersive digital experiences"
Bring The War
Sony teams with Epic to bring Kratos to Fortnite
Available on all platforms
Shoot Some Hoops
GreenPark Sports forms partnership with NBA and secures $14m in funding
"It's a huge honour to have an organization like the NBA' buy-in' to our vision for the Future of Fandom"
Neat
Esports firm 100 Thieves teams up with Fortnite
"We're thrilled for the opportunity to partner with Epic Games to deliver this unique experience for their Creative Hubs"
Partnered Up
Adjust joins the Adobe Exchange Partner Program
"We are excited to see the business benefits both our current and future clients will see from this new relationship"
Braking Out
Why Project Cars is turning to mobile
Slightly Mad Studios' Joe Barron discusses moving to mobile, Fast & Furious and why now is the right time to find a new audience
Redforce
RedForce Games founder discusses benefits of partnering with Voodoo
Anand talks RedForce's journey to hypercasual and how Voodoo's support saw the company flourish
Pgc Digital
PGC Digital: Forming music and gaming partnerships
"Travis Scott and Fortnite have set the bar quite high for what partnerships can look like"
It's A Goal
Tappx forms partnership with pro football league LaLiga
“Team Tappx is thrilled to have LaLiga onboard. LaLiga enlisted the support of Tappx to plan, execute and manage a comprehensive monetisation strategy"
Partnered Up
Lab Cave forms marketing partnership with Invictus Games
"We have decided to stay with the development and will partner with Lab Cave on how our games appear in the marketplace"
Poc In Mobile
"I’ve often had to do twice the work to convince people that I am capable," says Snap Games' John Imah
"In every role I’ve held throughout my entire professional career, I’ve been the first black employee with the title."
Making Of
Kongregate's Tammy Levy on licensing, partnering with Nickelodeon and launching TMNT: Mutant Madness
"There are many hero-focused games on the market, so we wanted to make ours stand out"
Shooting Hoops
Netmarble partners with the NBA and NBPA for new mobile game
"We could not be more thrilled to partner with such esteemed organizations as the NBA and NBPA for our first Western-developed game"
Check Those Ads
Anzu partners with Virtuverse for non-intrusive in-game ads
"Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers"
Approved
Bidstack launches Approved Partner Network
In partnership with GIMA Esports and Httpool
Friends!
Admix partners with Fumb Games for player-friendly advertising
"Admix is full of passionate engineers that love playing games and building scalable platforms"
Partnered Up
Unity partners with Playing for the Planet to further its commitment to social responsibility
As well as Pledge 1% and Rare Beauty
It's A Party
Latin Grammy winner J Balvin will headline Epic's Fortnitemares event
"I am always looking for innovative ways to connect with fans that have been so incredibly supportive of my career and music, as well as gain exposure to future fans"
Catch Em All
Niantic partners with Verizon for US exclusive Pokémon Go content
The Special Weekend event will take place on November 7th
I'm Lovin It
Jam City is the first mobile games firm to partner with McDonalds
“We couldn’t be more excited to be partnering with McDonald’s on this iconic promotion"
Fully Immersed
Gameloft and Asus team up to bring immersive gaming experiences to ROG Phone 3
"Exploring different approaches and providing distinctive features for mobile gaming has always been our ultimate goal"
Attack The Block
Microsoft and Nintendo team up to bring Minecraft to Super Smash Bros. Ultimate
Minecraft Steve, Alex, Zombie and Enderman all join the fight
New Partnership
Focus Home Interactive teams up with Flying Wild Hog for new title
"Focus Home Interactive is the perfect partner for Flying Wild Hog"
Better Ads
Bidstack teams up with Nautilus Mobile for Real Cricket 20 ads
"We are thrilled to add Nautilus as an exclusive partner to our growing gaming client base"
Live And Kicking
From The Boys to Hellboy, four years of partnerships in Legendary: Game of Heroes
"We had the luxury of casting a large net when looking for partnerships."
Tee Off
Playdemic is bringing The Ryder Cup to Golf Clash
“We’re incredibly proud and excited to be working with The Ryder Cup to bring this globally-loved tournament to our Golf Clash players"
Pgc Helsinki Digital
PGC Helsinki Digital: Forming partnerships with brands
"Logo placement is 50 per cent of the battle. But in an esports and a gaming world, an audience is far more savvy and will not necessarily be convinced by a logo on a website"
A Real High-class Bout
From Xbox and Nintendo to Tesla and Netflix: Studio MDHR COO Maja Moldenhauer on the ever-lasting success of Cuphead
"There is a huge appetite out there for traditional 2D animation"
Put 'em Up
Skillz teams up with Floyd Mayweather Jr. for branded tournaments
"The best of the best, with the best. Who's ready to make some money in my tournaments?"
It's Mario
Mario appears to have teamed up with Puma for Mario trainers
The footwear appeared on Footlocker's Australian site
Another Reality
Niantic partners with 5G telecoms to advance AR
"5G will completely change the gaming industry and bring never before seen capabilities to AR gaming"
Solving Problems
Walmart partners with Microsoft for TikTok bid as ByteDance insists the company prepare US contingency plans
"We are confident that we will reach a resolution that ensures TikTok is here for the long run"
Diversity Matters
POC in Mobile: Facebook director of games partnerships Leo Olebe explains why it's "everyone’s job to find great and diverse talent"
"It’s like the old saying: 'you have to fish where the fish are'."
Young Talent
Pocket.watch is building a new brand and mobile game with YouTube child star Diana
"Diana has been on our radar for some time"
Coast-to-coast
Zynga teams with NASCAR to bring "iconic" Chevrolet Camaro to CSR Racing 2
Available as part of America Road Trip series