Appsflyer Report
RPG ad spend surged in 2022 amid massive rise across platforms
The genre saw a 177% increase on iOS and 101% on Android in the USA
Appsflyer Report
India saw a 32% rise in hypercasual installs in 2022
Google’s ban on interstitial ads caused ripples in the market, while India surged ahead
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Uk Gaming Report
32.1% of UK gamers say that mobile is their favourite way to play
Mobile tops consoles and PCs to be the country’s top gaming platform
Latin American Market
Brazil and Mexico saw 20% growth in in-app spending in 2022
Brazil is the world’s #2 market for time spent in apps
Milestones
My.Games’ Hustle Castle sees 80 million downloads
The game will also be celebrating its sixth anniversary this year
Industry Report
Venture funding fell 83% in Q4 2022
Konvoy’s 2022 Gaming Industry Report reveals Q4 figures down dramatically year-on-year
Uk Mobile Market
UK gaming market declined for the first time in a decade in 2022
Spending on games content and services fell 1.6% to £5.38 billion
Playing For The Planet
In-game climate positive action boosts revenue and engagement
A new report by PlanetPlay shows that environmental content can benefit game makers and the planet
Chinese Gaming Industry
China’s games sales fell 10.33% in 2022
China Audiovisual and Digital Publishing Association has revealed the sector’s struggles
Financials
Nexon revenue up 49% for Q4 to record-breaking $618m
The Japanese game company credits a strong finish to the year with Dungeon and Fighter Mobile’s strong performance
Milestones
MY.GAMES’ Rush Royale hits 50m downloads and snags #1 Strategy Game spot
Rush Royale has become the company’s second-best performing game in terms of revenue this year
Audio Advertising
Odeeo saw 300% YoY revenue growth in 2022 with 10 billion ad opportunities
The in-game audio ad platform’s team grew from 5 to 35 people
Trouble In China
Chinese internet firms report their first ever combined revenue decline
Companies such as Tencent and Alibaba saw sharp slowdowns throughout the year
Niko Partners Forecast
MENA-3 games market to grow 56% by 2026
Niko Partners predicts that the combined revenue of Saudi Arabia, the UAE, and Egypt will reach $2.8 billion
Socialpeta Report
Google pulls ahead of iOS in strategy downloads, but iOS reigns for revenue
SocialPeta's report on mobile advertising in 2022 delves into the performance of the genre
Socialpeta Report
RPGs saw a 4.76% increase in downloads last year
Downloads were up, however revenue for the genre fell 13.06 percent
Pocket Gamer Connects
Data.ai reveal the global trends and tips you need for success in 2023
Senior marketing manager at Data.ai, Chris Uglietta took to the stage at Pocket Gamer Connects London 2023
Trends 2023
Mobile Games Industry Trends 2023: Revenue models
MobileGroove's Peggy Anne Salz looks at the hottest new ways to monetise games, from subscription models to independent game stores
Publishing
Flexion to publish Hill Climb Racing on alternative app stores
Flexion is set to publish Fingersoft's Hill Climb Racing 1 & 2 to alternative app stores
Revenue
MAG Interactive's record quarter shows 39% revenue growth
According to their Q1 report, MAG Interactive have seen record revenue growth and are strongly investing in UA to push their portfolio even further in 2023
Mobile Success
Which five mobile hits generated $7.2 billion in revenue in 2022?
Incredibly, these globe-conquering games raked in eight percent of total revenue. And the winners are…
Data.ai Report
Mobile consumer spend dropped to $110 billion in 2022, while downloads surged
Games such as Diablo Immortal and Apex Legends Mobile saw high adoption, but spend dropped 5%
Market Leaders
Hypercasual led the download charts in 2022, while RPGs dominated consumer spend
Data.ai have broken down the most successful genres of 2022
Openly Optimistic
Why mobile developers should be optimistic about 2023
In spite of 2022’s mobile revenue dip, 2023 is on the up. Kim Soares highlights the industry’s continued upward trajectory when omitting pandemic blip
Revenue
Genshin Impact surpasses $4bn in lifetime revenue
Genshin Impact hits new revenue highs, bringing in over $4bn of revenue within two years of launch
Cro Appointment For Mwm
MWM hires Charles Jacquet as Chief Revenue Officer
Mobile industry leader joins the France-based MWM to focus on creative apps
Increasing Installs
Kwalee saw 12% revenue growth and 200 million downloads in 2022
The last year at Kwalee saw it nearing the major one billion milestone
2023 Predictions
11 games that could exceed $2 billion in revenue in 2023
Data.ai predicts Uma Musume Pretty Derby will be among the fastest games ever to reach the milestone
Revenue Results
Genshin Impact makes it to $4 billion revenue as PUBG Mobile reaches $9 billion
Installs for both games are down compared to last year
Mobile Revenue
Nintendo sees mobile gaming as a marketing strategy as opposed to a revenue generator
The company may see success in mobile gaming, but console remains the top earner
Newzoo Report
Asia Pacific to generate 48 percent of 2022's global gaming revenue
49 percent of the year's games revenue will come from China and North America
Holiday Sales
Pangle produces a roadmap to help mobile game makers increase revenue during the holiday season
Pangle identifies how, and when, developers can capitalise on peak periods worldwide
Success In Gaming
Finland’s highest earners are in the gaming industry, with Supercell founder Ilkka Paananen leading the charge
The country is a hub of the global mobile gaming industry
Financials
Playstudio financials see continuous growth and expansion of their PlayREWARDS platform
The Las Vegas based studio acquired mobile developer Brainium earlier in the year and has already accredited strong quarterly revenue performance to this
Financial Findings
Unity’s latest financial report reveals $322.9 million in Q3 2022 revenue and predict Q4 earnings
Up by 13% from Q3 2021
Results Revealed
EA’s Q2 financial results reveal $1.44 billion gross profit, with full games only contributing a fraction
Live services represent large share of company revenue
Swedish Games Industry
Swedish Games Companies contributed $5.8bn to the global economy, national report reveals
The majority of the country’s game makers are solo operations
Adjust Analysis
Exclusive: Educational, Casino and Arcade games on the rise according to Adjust's Q3 2022 report
Adjust analyses the EMEA and UK markets for the third quarter of 2022
Special Report
The mobile gaming market is on track for a record breaking year
Data.ai delves into the performance of the market throughout the third quarter of 2022
Stumble Guys Success
Battle royale game Stumble Guys is making almost half a million dollars every day
Scopely-owned game has a total of 265 million downloads
The Growth Of Mobile Gaming
Mobile gaming market to exceed $175 billion by 2027
China’s strong growth is projected to continue over the period
Subscription Spending
Xbox Game Pass earned almost $3 billion revenue on consoles in 2021
Service more than doubled Nintendo’s subscription earnings for the same period
Sensor Tower Report
Player spending forecast to fall 2% year-on-year in 2022
Google Play game revenue is predicted to fall 8.3%
Market Impact
Genshin Impacts celebrates its second birthday in style
The game was the third most profitable title of the past two years
Revenue Results
Nexters makes a comeback from net loss in H1 2021 to record-high net income for H1 2022
$56 million in H1 and $33 from Q2
Revving And Racing
Mario Kart Tour steers towards $300 million revenue as it celebrates third anniversary
Celebrations include Mii Racing Suits and several cities to drive around
Genshin's Growing Giant
Genshin Impact surpasses $3.6 billion revenue ahead of second anniversary
The game made $12 million revenue on day of Version 3.0 release
Guest Post
Mobile game monetisation: the third way
Mike Gadd discusses how mobile extensions can increase revenue while decreasing the frustration of consumers
Market Dominance
1% of publishers are responsible for 91% of app revenue
The publishers also generated 79% of downloads in H1 2022