Ai-assisted Optimisation
Teqblaze - from manual monetisation platform to AI-assisted optimisation
Find out how Teqblaze helps publishers build more predictable, sustainable monetisation without sacrificing transparency or control
Speaker Spotlight
"2025 was a banner year for direct-to-consumer revenue"
FastSpring head of gaming Chip Thurston tells us why we're still in the early days of D2C ahead of his PGC London talk
Speaker Spotlight
Amber CEO Mihai Pohontu talks up the massive opportunities for AI and UGC
The chief exec of the development agency gives his opinions on the next big opportunities for games companies
Company Spotlight
Company Spotlight: Fluent
Find out more about how fluent helps studios acquire high-value players
Speaker Spotlight
AudioMob on maintaining a balanced, data-driven strategy across multiple adtech partners
AudioMob's Suma Amreiz discusses implementing successful audio ads and the importance of using a balanced network of adtech partners
Company Spotlight
Company Spotlight: AttaPoll
Find out more about the global rewards platform connecting brands and advertisers with real, verified users
Speaker Spotlight
Why D2C is a major relief valve for UA pressure
Neon head of customer success Liu Xu offers insights on maximising D2C performance
Company Spotlight
Company Spotlight: Goplay
Find out more about the mobile technology platform for F2P mobile game developers and publishers
Speaker Spotlight
Local payment methods "key to unlocking scale" in the MENA market
Tamatem Plus MD Faisal Al Bitar discusses the D2C revolution ahead of his talk at PGC London on January 19th to 20th
Company Spotlight
Company Spotlight: Tebex
Find out more about the monetisation platform used by Rockstar Games and Take-Two Interactive
Own Your Ad Stack
Mobile publishers must move "from reacting to directing" their ad stack, says Teqblaze CPO
Olga Zharuk explains why a lack of control and transparency - not just optimisation - is the main issue facing mobile game monetisation today, and how a white-label approach solves it
All The Things!
Xsolla introduces new corporate identity, offers "all the things" developers could ever need
As Xsolla celebrates its 20th anniversary, the company is introducing a whole new corporate look and planning to make itself the ultimate toolbox for developers worldwide
Ua Trends & Strategy Report
The 2025 mobile game UA landscape: Inside XMP & Insightrackr’s newest report
The Global Mobile Gaming UA Trends & Strategy Report 2025, offers a comprehensive look at how mobile game user acquisition and creative strategies are evolving this year.
Sponsored
The great mobile shift: How AI, fintech, and regional dynamics are reshaping global app growth in 2025
Hear how GeeMee sees the rapid evolution of generative AI, the maturation of the fintech market and the importance of regional localisation are driving global mobile games growth
Xsolla State Of Play
Xsolla releases The Xsolla Report: State of Play Q3 2025 Edition, Vol. 8
Report unpacks regional trends across China, Europe, and MENA to inform growth, monetisation, and player engagement strategies
Third Party Payments
Google Play opens up third-party payments in the US, marking a turning point for developer revenue
What does the enforcement of new legislation on third-party payments in the US mean for mobile game creators?
Sponsored
GeeMee expands Asia-Pacific presence with dual strategic events at Pocket Gamer Connects
Find out how Geemee leveraged two events in Asia to further its ambition to reshape mobile game monetisation across the region.
Portugal Egames Lab
Yacooba’s Norberto Cruz on Realizing a 30-Year-Old Story Through a Five-Game Saga
Discover more about the genesis of the vast multi-universe of Ezekiel - Noa & The Automaton Urbis from creator Norberto Gonçalves da Cruz
Sponsored
Japan’s open payment era: What game developers need to know
How Apple and Google’s upcoming compliance with Japan’s new digital market rules will reshape mobile game monetisation
Unreal Mobile Games
How does mobile development fit into the overall product strategy for Unreal Engine?
Find out how Epic Games is making mobile a fundamental part of Unreal Engine's future - and what the future holds for mobile games in UE5
Diamond Sponsor
GeeMee shines as diamond sponsor of the Pocket Gamer Connects Summit Korea
Leading ad tech company GeeMee expands its global footprint, powering the future of game monetisation at the debut Pocket Gamer Connects Summit Korea.
Rewarded Ua In Q4
Getting ready for Q4 with rewarded UA
"One of the overlooked advantages of Q4 is that user behaviour naturally supports stronger outcomes for rewarded campaigns"
Web Game Engine Study
Unity dominates web games but performance-optimised engines have key advantages according to a new study
In the past, JS-based engines dominated the market with simpler games. Now the landscape is changing - and Unity remains their core engine of choice
Speaker Spotlight
Speaker Spotlight: Vera Manhoso
"I would recommend maintaining a strong balance between UA and RT, and integrating RT campaigns early, rather than waiting until your game is more mature"
Speaker Spotlight
Speaker Spotlight: Teemu Haila
"Too many teams underestimate how complex live service infrastructure becomes once a game starts to grow"
Speaker Spotlight
Speaker Spotlight: Sara Antonelli
"Growth can no longer rely on a single channel or tactic. To stay competitive, gaming companies need to diversify"
Speaker Spotlight
Speaker Spotlight: Rafael Morgan
"Publish your mobile games on the web as well! It’s a low-effort, high-impact way to grow reach, extend a game’s lifecycle, and build resilience in a volatile industry"
Company Spotlight
Company Spotlight: FastSpring
Meet FastSpring, the Californian company transforming direct-to-consumer payments for developers and publishers
Cross Platform For Unreal
Unreal Engine 5 is making inroads in cross-platform mobile games
Find out how Unreal Engine 5 is optimised to help developers around the world take their games to multiple devices
Live Games Wanted
Supercent Announces RE:BOUND 2025
A global call to relaunch promising mobile games with $100M+ marketing power
Playable Ads For All
How playable ads are expanding beyond gaming to transform every industry
The digital advertising landscape is evolving as playable ads move beyond their gaming origins to become a universal engagement tool.
Building Up
One Way Eleven’s Miguel Campos on his experiences building a games studio from the group in Portugal
One Way Eleven’s first title, Hanno, is set to be released next year. One of the studio’s founders, Miguel Campos, tells us what it took to get here
Global Top Five
BIGO Ads marks five-year streak in IAB Tech Lab certification programme
BIGO Ads Achieves Five Consecutive Years of IAB Tech Lab Open Measurement SDK (OM SDK) Certification, Setting New Global Ad Transparency
Html5 Games For All
How H5 games are driving faster monetisation for publishers
No download & instant play - How HTML5 games are the emerging bridge between traffic and content
Revolutionising Mobile Monetisation
GeeMee GamePlay: Revolutionising mobile monetisation with playable ads
Find out how GeeMee's playable ads integrate engaging game mechanics directly into the advertising experience across different industries and campaign objectives
Taking Global Games To China
Bridging global games and the Chinese market - An interview with Monte Singman
"Many studios assume that a straightforward translation will suffice, but the Chinese market is far more complex"
Introducing Applifters
AppLifters launches at Gamescom: All-in-one mobile growth ecosystem promises to boost game profitability by up to 50%
Following major investment, AppLifters brings user acquisition, monetisation, SDK technology, creative production, and data intelligence together in a single integrated growth platform
Rewarded Ua Insight
Rewarded UA Is a strategic advantage – if you treat it that way
"If there's one thing I want gaming companies to take away, it’s this: rewarded networks aren’t just traffic sources, they’re strategic partners"
Avakin Life Hits Steam
After 200 million mobile users, Avakin Life is heading to Steam
"The Steam release gives us the opportunity to view and expand the experience in new ways. It’s an exciting milestone for us, and we want to thank our amazing community"
Lean Ai Driven Ua Strategies
UA is broken - Here’s how developers can fix it without hiring a bigger team
MStars.AI marketing director Efrain Aldaz explains the shift toward lean, AI-driven strategies
Epic Vs. Everyone: Linkouts
In the face of ongoing legal change, what are the opportunities for mobile games companies?
"Don’t be surprised if pretty soon players in any part of the world can start making off-platform purchases in-app with zero friction"
Portugal's Egames Lab Consortium
Infinity Games’ André Miraldo on why Portugal is the perfect place to develop its soothing puzzling games
Infinity Games excels at creating relaxing puzzle games, a success André Miraldo, its marketing lead, attributes to the support provided by Portugal
Happy 10th Birthday Heroiclabs
A heroic ten years
"We kept seeing studios reinvent the wheel: building complex backend systems from scratch instead of focusing on the game itself... we knew there had to be a better way."
Actionable Insight For Every Dept
Inside the data systems of gaming's global hits: The tech stack behind billions in revenue
Find out how ThinkingData is unifying data analytics and live ops into a single scalable platform for developers and publishers worldwide
How Oem Ads Can Deliver
User acquisition’s next level: How mobile OEM advertising is changing the game
"OEM channels allow marketers to reach users at crucial points, such as during device activation, system-level app discovery, and through native notifications."
Machine Learning
The revolutionary impact of machine learning on mobile advertising
"The adoption of machine learning in mobile advertising has accelerated dramatically following breakthrough AI technologies"
Rewarded Ads On Ios
Midnite games scores big with Play2Earn on iOS, boosting ROAS by +80%
Midnite Games, known for hits like Slices and Get Lucky, taps into rewarded playtime ads as MAF's Play2Earn arrives on iOS
Company Spotlight
Company spotlight: Digital Turbine
Find out more about Digital Turbine, The Austin, Texas headquartered ad tech company that bills itself as 'your direct line to the moments that matter'
Playable Ads For Mid & Hardcore
How to build great playable ads for midcore/hardcore games
"The ad we produced together allowed users to experiment with how different character combinations impact the battle experience"
The Future Of Rewarded Ua
Beyond the initial engagement: Almedia's VP of Product on data-driven rewarded UA
"I said earlier that not all users are equal, but with deep data and a better understanding of player behaviour, it’s possible to encourage users to become more valuable"