Xsolla State Of Play
Xsolla releases The Xsolla Report: State of Play Q3 2025 Edition, Vol. 8
Report unpacks regional trends across China, Europe, and MENA to inform growth, monetisation, and player engagement strategies
Third Party Payments
Google Play opens up third-party payments in the US, marking a turning point for developer revenue
What does the enforcement of new legislation on third-party payments in the US mean for mobile game creators?
Sponsored
GeeMee expands Asia-Pacific presence with dual strategic events at Pocket Gamer Connects
Find out how Geemee leveraged two events in Asia to further its ambition to reshape mobile game monetisation across the region.
Portugal Egames Lab
Yacooba’s Norberto Cruz on Realizing a 30-Year-Old Story Through a Five-Game Saga
Discover more about the genesis of the vast multi-universe of Ezekiel - Noa & The Automaton Urbis from creator Norberto Gonçalves da Cruz
Sponsored
Japan’s open payment era: What game developers need to know
How Apple and Google’s upcoming compliance with Japan’s new digital market rules will reshape mobile game monetisation
Unreal Mobile Games
How does mobile development fit into the overall product strategy for Unreal Engine?
Find out how Epic Games is making mobile a fundamental part of Unreal Engine's future - and what the future holds for mobile games in UE5
Diamond Sponsor
GeeMee shines as diamond sponsor of the Pocket Gamer Connects Summit Korea
Leading ad tech company GeeMee expands its global footprint, powering the future of game monetisation at the debut Pocket Gamer Connects Summit Korea.
Rewarded Ua In Q4
Getting ready for Q4 with rewarded UA
"One of the overlooked advantages of Q4 is that user behaviour naturally supports stronger outcomes for rewarded campaigns"
Web Game Engine Study
Unity dominates web games but performance-optimised engines have key advantages according to a new study
In the past, JS-based engines dominated the market with simpler games. Now the landscape is changing - and Unity remains their core engine of choice
Speaker Spotlight
Speaker Spotlight: Vera Manhoso
"I would recommend maintaining a strong balance between UA and RT, and integrating RT campaigns early, rather than waiting until your game is more mature"
Speaker Spotlight
Speaker Spotlight: Teemu Haila
"Too many teams underestimate how complex live service infrastructure becomes once a game starts to grow"
Speaker Spotlight
Speaker Spotlight: Sara Antonelli
"Growth can no longer rely on a single channel or tactic. To stay competitive, gaming companies need to diversify"
Speaker Spotlight
Speaker Spotlight: Rafael Morgan
"Publish your mobile games on the web as well! It’s a low-effort, high-impact way to grow reach, extend a game’s lifecycle, and build resilience in a volatile industry"
Company Spotlight
Company Spotlight: FastSpring
Meet FastSpring, the Californian company transforming direct-to-consumer payments for developers and publishers
Cross Platform For Unreal
Unreal Engine 5 is making inroads in cross-platform mobile games
Find out how Unreal Engine 5 is optimised to help developers around the world take their games to multiple devices
Live Games Wanted
Supercent Announces RE:BOUND 2025
A global call to relaunch promising mobile games with $100M+ marketing power
Playable Ads For All
How playable ads are expanding beyond gaming to transform every industry
The digital advertising landscape is evolving as playable ads move beyond their gaming origins to become a universal engagement tool.
Building Up
One Way Eleven’s Miguel Campos on his experiences building a games studio from the group in Portugal
One Way Eleven’s first title, Hanno, is set to be released next year. One of the studio’s founders, Miguel Campos, tells us what it took to get here
Global Top Five
BIGO Ads marks five-year streak in IAB Tech Lab certification programme
BIGO Ads Achieves Five Consecutive Years of IAB Tech Lab Open Measurement SDK (OM SDK) Certification, Setting New Global Ad Transparency
Html5 Games For All
How H5 games are driving faster monetisation for publishers
No download & instant play - How HTML5 games are the emerging bridge between traffic and content
Revolutionising Mobile Monetisation
GeeMee GamePlay: Revolutionising mobile monetisation with playable ads
Find out how GeeMee's playable ads integrate engaging game mechanics directly into the advertising experience across different industries and campaign objectives
Taking Global Games To China
Bridging global games and the Chinese market - An interview with Monte Singman
"Many studios assume that a straightforward translation will suffice, but the Chinese market is far more complex"
Introducing Applifters
AppLifters launches at Gamescom: All-in-one mobile growth ecosystem promises to boost game profitability by up to 50%
Following major investment, AppLifters brings user acquisition, monetisation, SDK technology, creative production, and data intelligence together in a single integrated growth platform
Rewarded Ua Insight
Rewarded UA Is a strategic advantage – if you treat it that way
"If there's one thing I want gaming companies to take away, it’s this: rewarded networks aren’t just traffic sources, they’re strategic partners"
Avakin Life Hits Steam
After 200 million mobile users, Avakin Life is heading to Steam
"The Steam release gives us the opportunity to view and expand the experience in new ways. It’s an exciting milestone for us, and we want to thank our amazing community"
Lean Ai Driven Ua Strategies
UA is broken - Here’s how developers can fix it without hiring a bigger team
MStars.AI marketing director Efrain Aldaz explains the shift toward lean, AI-driven strategies
Epic Vs. Everyone: Linkouts
In the face of ongoing legal change, what are the opportunities for mobile games companies?
"Don’t be surprised if pretty soon players in any part of the world can start making off-platform purchases in-app with zero friction"
Portugal's Egames Lab Consortium
Infinity Games’ André Miraldo on why Portugal is the perfect place to develop its soothing puzzling games
Infinity Games excels at creating relaxing puzzle games, a success André Miraldo, its marketing lead, attributes to the support provided by Portugal
Happy 10th Birthday Heroiclabs
A heroic ten years
"We kept seeing studios reinvent the wheel: building complex backend systems from scratch instead of focusing on the game itself... we knew there had to be a better way."
Actionable Insight For Every Dept
Inside the data systems of gaming's global hits: The tech stack behind billions in revenue
Find out how ThinkingData is unifying data analytics and live ops into a single scalable platform for developers and publishers worldwide
How Oem Ads Can Deliver
User acquisition’s next level: How mobile OEM advertising is changing the game
"OEM channels allow marketers to reach users at crucial points, such as during device activation, system-level app discovery, and through native notifications."
Machine Learning
The revolutionary impact of machine learning on mobile advertising
"The adoption of machine learning in mobile advertising has accelerated dramatically following breakthrough AI technologies"
Rewarded Ads On Ios
Midnite games scores big with Play2Earn on iOS, boosting ROAS by +80%
Midnite Games, known for hits like Slices and Get Lucky, taps into rewarded playtime ads as MAF's Play2Earn arrives on iOS
Company Spotlight
Company spotlight: Digital Turbine
Find out more about Digital Turbine, The Austin, Texas headquartered ad tech company that bills itself as 'your direct line to the moments that matter'
Playable Ads For Mid & Hardcore
How to build great playable ads for midcore/hardcore games
"The ad we produced together allowed users to experiment with how different character combinations impact the battle experience"
The Future Of Rewarded Ua
Beyond the initial engagement: Almedia's VP of Product on data-driven rewarded UA
"I said earlier that not all users are equal, but with deep data and a better understanding of player behaviour, it’s possible to encourage users to become more valuable"
New Developer Friendly Marketplace
TeleStore: A new developer-friendly marketplace for browser games and web apps
TeleStore aims to reinvent the digital marketplace by making it fair, flexible, and accessible for both developers and users worldwide
Fun & Effective Playable Ads
How to build great playable ads for casual games
"Across most casual game categories, playable ads consistently outperform video formats in ROI and registration rates"
Five Ways To Optimise Webshops
Five proven in-game linkout strategies to drive iOS players to your webshop
"The best way to minimise friction and boost conversions is by using an in-game web popup that lets players complete their purchase without ever leaving the game"
Ops + Creative = Games
Why the future of game studio success is operational, not just creative
'When everyone has access to the same powerful tools, the same distribution channels, and the same marketing megaphones, how do you stand out?"
Ai Enhanced Ads
Enhancing ad performance with GeeMee's AI-powered advertising solution
Find out how GeeMee is enhancing ad impact through technological innovation, giving developers a competitive edge
The Future Of Football?
David Olim explains how FootAR is reinventing the live sports experience through augmented reality
FootAR was recently awarded "Best Application of the Year" at VRAR Expo China. CEO David Olim explains why the augmented reality app is so revolutionary
Developers On Monetisation
Game on: Turning points, player power, and the future of monetisation
The moment everything changed! Hear from four developers about the revelation which helped them tackle monetisation and put players first
Making Playtime More Rewarding
MAF’s Play2Earn launches on iOS, outperforming multi-reward by +80% ROAS
MAF’s Play2Earn for iOS is outperforming traditional multi-reward setups. Discover how it delivers +80% ROAS and redefines what rewarded ads can do on iOS
Direct-to-consumer
Xsolla and Second Dinner launch new Marvel Snap Web Shop
Players Can Redeem the Global ‘WEBLAUNCH’ Code at Launch to Access Special Offers and Exclusive Rewards
Playful Project Management
How Codecks is building a games-focused project management tool teams actually want to use
"These tools just can't focus on what we actually need because they're too busy trying to be everything to everyone"
Portugal's Games Strategy
Driving growth in Portugal’s games industry
António Jardim Fernandes, executive director of the Dorisol Hotels group and president of ACIF-CCIM, talks about Portugal’s role in the growth of the global games industry
Revolutionising Ua
GeeMee's AI-driven ad solutions in mobile advertising
Find out more about how GeeMee leverages advanced AI-driven ad solutions to redefine user engagement and revenue generation patterns
Speaker Spotlight
CrazyGames' Rabia Dincer on the untapped potential of the humble web browser
"Building a great game, then figuring out monetisation and audience later. In today’s landscape, that’s backwards"
Company Spotlight
Company Spotlight: Wehype
Find out more about Wehype, the Uppsala-based company which helps turn creator marketing into a growth engine for game companies