Sponsored
In-Game Advertising Insights: Georgina King Shares Key Lessons from Her Career
As part of Liftoff's Women In Games Series, PocketGamer.biz speaks to Georgina King, Business Manager of Ads at Scopely
Skillz $75m Developer Accelerator
Skillz Announces $75 Million Developer Accelerator for Skill-Based Mobile Games
Accelerator will provide financial backing, operational resources, and expert guidance to bring competitive games to market
Better Outcomes Automatically
Smarter Ad Monetisation: How GeeMee Uses AI to Maximise Your Revenue
GeeMee explores the use of Machine Learning (ML) and Artificial Intelligence (AI) to unlock new possibilities in revenue optimisation
Sponsored
Mastering non-conventional UA channels - emergence, growth and trends for 2025
How important are non-conventional user acquisition channels in the game marketing mix today?
Storytelling Reinvented
Reimagining Storytelling: How AI Makes Narratives More Personal and Interactive
Storytelling has always been about connection - through books, films, or games - Talefy explains how AI can help make those connections deeper, stronger and more personal
Global Games Marketing Trends
SocialPeta released mobile game white paper: global mobile game advertisers surpass 250,000
SocialPeta's 2024 Global Mobile Games Marketing Trends & Insights White Paper features insights from industry leaders at Google, AdQuantum, App Masters, Gamelight and many more
Hybrid Monetisation
Hybrid Monetisation: A Comprehensive Guide for App Developers in 2025
In today's diverse mobile market, no single monetisation strategy fits all apps - GeeMee explains why hybrid monetisation should be on every developers radar in 2025
Speaker Spotlight
SplitMetrics' Thomas Kreibernegg on making multichannel work for you
"However, the goal should be for your LTV to be at least three times your CAC, which means you can scale the audience for games healthily and generate more revenue."
Speaker Spotlight
Nefta's Daniel Bowen on embracing new tech and opportunities in advertising
The firm's VP of sales will be speaking at Pocket Gamer Connects London, which takes place on January 20th to 21st
Speaker Spotlight
Filuta AI's Filip Dvorak on the rise and rise of AI
Filuta AI founder Filip Dvorak explains why generative AI is not the holy grail of artificial intelligence and why composite AI may offer developers even greater opportunities
Gaming Growth Guide
Level Up ROAS: Get Your Gaming Growth Guide for 2025 and Beyond
Mobile gaming attribution insights from Kochava + TikTok for Business
Speaker Spotlight
AppLovin's Sarah Lafferty on the evolution of user acquisition in 2025 and beyond
"One of the biggest challenges for gaming companies is finding that delicate balance of monetising their apps in an effective manner, while still providing an enjoyable user experience..."
From Denmark With Love
Building a culture of continuous learning, empowerment and support: Inside Tactile Games' Copenhagen studio
Tactile Games’ Sarah Green-Lieber highlights how the Danish studio is building a global team - and the culture behind it
Speaker Spotlight
East Side Games' Elin Jonsson on building successful brand partnerships
"Many companies rush into brand integrations or IP partnerships without fully understanding the brand’s identity"
Levelplay X Bigo Ads: Win-win
BIGO Ads Integrates with Unity LevelPlay: Boosting Revenue for Mobile Game Developers
Global Demand Meets Massive Traffic: A Win-Win for Developers and Advertisers
Company Spotlight
Company Spotlight: Kabam
Find out more about Kabam, the studio behind the hit games Marvel Contest of Champions and Shop Titans.
Browser Games 101
GameDistribution: Expand Mobile Game Reach with Zero Acquisition Costs
Learn more about the opportunities for developers and publishers in the cross-platform browser market, with the help of GameDistribution by Azerion
Nef, Ismoo & Stariik Talk
Summoners War X AppGallery Meetup 2024: Exclusive Insights with SWC Europe Cup Champions
Pocketgamer.biz catches up with the top three winners of the SWC 2024 Europe Cup, to talk strategies, the influence of AppGallery, and the recent meetup
Seven Billion Downloads
CrazyLabs celebrates seven billion downloads
CrazyLabs has hit a historic moment in mobile games, with the hypercasual pioneer hitting a huge seven billion downloads
1000 Apps And Counting
Gamelight Celebrates Milestone of 1,000 Mobile Apps Promoted Worldwide
Gamelight has reached an exciting milestone - promoting over 1000 mobile games and apps through its rewarded user acquisition platform.
Welcome The Web3 World
Xsolla to launch Xsolla ZK, advancing Web3 adoption for videogames
Xsolla ZK - a bridge between traditional games and Web3
Xsolla Report Autumn 2024
Xsolla releases Autumn 2024 Report on the future of mobile gaming and game development
Latest Report highlights key topics including the growth of web shops, the Influence of women gamers, and the impact of the Digital Markets Act
Sponsored
Navigating the Storm: How Creative-Level Attribution is Changing Mobile Marketing
Jesse Lempiäinen, the CEO & Co-founder of Geeklab explores the challenges of attribution in marketing and how the company's new creative-level attribution framework can help
Company Spotlight
Company Spotlight: Neon River
Find out more about the headhunting firm that specialises in recruiting senior executives into mobile games companies around the world.
Storytelling 101
Narrative design in mobile games
Tactile Games’ Jedidjah Noomen on writing for the small screen
Emotional Arousal Explained
How the deconstruction of fun works in mobile games
How Sensemitter brings together neuroscience, behavioural and emotional analysis to measure and improve player engagement
World Number One
Gamelight recognised as #1 rewarded source in latest AppsFlyer Performance Index
AI-powered UA specialist Gamelight has been named the number one rewarded source - globally - in the latest AppsFlyer Performance Index
Women In Games
From SEGA to Pocket Gems: Julie Dragland’s decade-long journey forging industry partnerships
As part of its Women In Games series, Liftoff invites Julie Dragland, Director of Partnerships & Business Development at Pocket Gems to discuss her achievements, challenges & aspirations
Tiktok's Terrific Tools
How TikTok’s LiveOps program is elevating mobile game engagement
Discover how TikTok’s LiveOps program can help you boost player engagement, retention, and in-game success.
Don't Panic!
The Hitchhiking Developer’s Guide to The Alternative App Galaxy
Navigating Your Alternative Options On the Heels of A Historic Ruling
Music Mobile Magic
Amanotes Embraces Hybrid-Casual Movement to Enhance User Experience and Drive Growth
Music-based mobile game developer Amanotes is making a major strategic shift towards developing hybrid-casual games - with it's first new releases already underway
Women In Games
From Candy Crush to Love & Pies: Trailmix’s Philippa Layburn shares her mobile marketing journey
As part of the Women In Games series, Liftoff speaks to Philippa Layburn, User Acquisition Lead at Trailmix Games about her career, the challenges of UA and the changing face of the games market
Spain Special Report
Spain: A thriving hub for global video game development
With over 790 active companies, employing over 9,200 people and generating more than €1.3 billion, Spain is emerging as a key region for game development in the global games market
Ad Spending Trends H124
Global Revenue Growth and the Rise of Mini Games
SocialPeta and Tenjin release new white paper: Insights into Global Mobile Game Marketing & Ad Spend Trends for H1 2024
Women In Games
Ad monetisation: Fanatee’s Beatriz Dias on the importance of preserving user experience
As part of Liftoff's Women In Games series, Beatriz Dias, the monetisation manager at Fanatee discusses her work with ad revenue, quality and the balance with optimising the player experience
Xsolla At Gamescom
Xsolla to showcase latest solutions empowering game developers at Gamescom and Devcom 2024
Experience Live Demonstrations of How to Enable Cross Play and Cross Pay Opportunities for Video Games
Enduring And Delightful Experiences
Spinning a great yarn: Webby winning developers on creating captivating narratives
Following its recent Webby Award win for Beyond Hogwarts, Jam City’s Harry Potter: Hogwarts Mystery team shares its strategies for creating stories that delight and endure.
Metrics And Upcoming Trends
Xsolla releases quarterly report on the future of gaming and game development for summer 2024
Key trends include the rapid growth of indie games, the power of influencer marketing and the impact of recent legal and regulatory changes in mobile gaming
Growing Chinese Games Overseas
SocialPeta Partnered with Liftoff to Release the Guide to Growing Chinese Gaming Apps Overseas
SocialPeta and Liftoff, have jointly released the report 'Guide to Growing Chinese Gaming Apps Overseas' based upon 133 billion ad impressions, 7.9 billion clicks, and 18 million installs gathered in 2023-24
Women In Games
PLAYSTUDIOS’ Ravid Sela on the importance of data-driven decisions in ad monetisation
As part of Liftoff's Women In Games Series, PocketGamer.biz speaks to Ravid Sela, Ad Monetisation Manager at PLAYSTUDIOS.
Direct To Consumer
The Future of Gaming: Transitioning to D2C with cutting-edge payment solutions
Discover how Direct-to-Consumer is transforming the gaming industry in our exclusive interview with Sebastian Totté, Noda's Head of Gaming
Women In Games
Navigating privacy and boosting one of mobile’s biggest hits: Miaomiao Li on her work at Rovio
As part of Liftoff's Women In Games Series, Pocketgamer.biz speaks to Miaomiao Li, Performance Marketing Manager at Rovio.
Everything Everything
ByteBrew launches support for web games in their all-in-one platform
ByteBrew, the all-in-one analytics platform, has expanded their product to support web games and developers.
Keeping It Casual
SocialPeta's casual & puzzle games report for Q1 finds advertiser ratio rising
The new SocialPeta report on casual & puzzle games for Q1 2024 finds advertiser ratio risen by two percent year-on-year
Advanced Ai Advertising
SocialPeta's evolution: advancing mobile game advertising with AI, Apple Search Ads, and STEAM game insights
Find out more about SocialPeta's new enhanced features and capabilities before the company's appearance at Gamesforum Hamburg
Xsolla State Of Play
Xsolla Releases Quarterly Insights Report
The Xsolla Report: State Of Play offers insight on the future of gaming and game development and a preliminary analysis of spring 2024 metrics and upcoming trends
Fabulous Fireside Chats
Hear MORE from the experts - eight MORE fabulous fireside chats from PGC London 2024
Top tips, tech and trends. Eight more fireside chats with industry thought leaders from PGC London 2024 courtesy of our friends HyprMX
Pgc Fireside Chats
Hear from the experts - eight fabulous fireside chats from PGC London 2024
At PGC London 2024 HyprMX sat down with the thought leaders, pioneers, creators and execs who are shaping mobile games. Here are eight of our favourites
Passive Activism
Games Go Green: Major studios join PlanetPlay’s Make Green Tuesday Moves initiative to fight climate change
Exclusive in-game items & boosted engagement fuel real-world sustainability efforts, harnessing #PassiveActivism
Optimising Opportunity
How Supply Path Optimisation can supercharge user acquisition for gaming advertisers
Ad expert Liftoff highlights how developers can get more from their ad campaigns through a smarter approach to the supply path.