Strengthening ad network bonds for better performance with AdQuantum’s Sergey Sukhov | Podcast

Strengthening ad network bonds for better performance with AdQuantum’s Sergey Sukhov | Podcast

The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…

Why attribution and marketing mix modelling aren't delivering results for games marketers

Mobile Marketing

Why attribution and marketing mix modelling aren't delivering results for games marketers

Incrmntal CEO and co-founder Maor Sadra delves into the mobile marketing landscape and analyses privacy challenges and solutions for campaigns

Report: Microsoft shuts down diversity, equity and inclusion team

Report: Microsoft shuts down diversity, equity and inclusion team

An internal email alleges that Microsoft executives faced investigations and evidence of discrimination

IGDA argues to Supreme Court that trademark address requirements open up devs to potential harassment

Privacy Protection

IGDA argues to Supreme Court that trademark address requirements open up devs to potential harassment

Laws around trademark applicants require registrants to provide their home address

Nurturing your audience: Mastering organic marketing strategies

Marketing Matters

Nurturing your audience: Mastering organic marketing strategies

Fundamentally Games publishing content manager Stephanie Field offers in-depth advice on making the most of your marketing strategies

Dusk secures $8 million to

Investment News

Dusk secures $8 million to "reimagine" social multiplayer games

The platform aims to simplify building and playing multiplayer games on mobile by using its Dusk SDK

Schedule overview revealed for PG Connects Helsinki 2024

Schedule overview revealed for PG Connects Helsinki 2024

Two Days, two events, 21 tracks - everything from AI and investment to retention, revenue and web3

AdInMo launches InGamePlay SDK 3.0 beta with clickable in-game ad units

AdInMo launches InGamePlay SDK 3.0 beta with clickable in-game ad units

Monetisation platform aims to drive more intentional clicks with new customisable visual aids

Vote for Game of the Year at the Pocket Gamer Mobile Games Awards 2024 in association with Gamelight

Mobile Games Awards

Vote for Game of the Year at the Pocket Gamer Mobile Games Awards 2024 in association with Gamelight

One week left before voting ends on July 22nd

Wuthering Waves sails past $100 million in under two months

Mobile Milestone

Wuthering Waves sails past $100 million in under two months

According to AppMagic data, players in Japan have contributed 23% of its mobile earnings thus far

Echo Chess maker Echo Chunk raises $1.4 million in pre-seed round with a

Echo Chess maker Echo Chunk raises $1.4 million in pre-seed round with a "passion" for AI

Participants include Andreessen Horowitz, Zynga’s Mark Pincus, Opendoor’s Eric Wu, and Roblox’s Stef Corazza

Tax benefits for IT and games developers

Tax benefits for IT and games developers

Futura Digital co-founder Alexandra Kurdyumova and associate Roman Motorin delve into tax relief options for developers

Global advertising revenue to hit $1 trillion in 2026

Advertising Ascent

Global advertising revenue to hit $1 trillion in 2026

PwC projects global in-game advertising will reach $147.9 billion in 2028

Nominations open for PocketGamer.biz's Top 50 Mobile Game Makers 2024

Nominations open for PocketGamer.biz's Top 50 Mobile Game Makers 2024

Let us know who you think should be included and why

Nintendo emulator Delta adds iPad support in its latest update

Updated Emulation

Nintendo emulator Delta adds iPad support in its latest update

The new update lets users switch between iPhone and iPad

Apple approves the first PC emulator on iOS

Change Of Heart

Apple approves the first PC emulator on iOS

Apple initially rejected the emulators submissions but weeks later UTM SE is now freely available on iOS, iPadOS, and visionOS

Game Analysis: What does Project R.I.S.E mean for Supercell’s action RPG strategy?

Game Analysis: What does Project R.I.S.E mean for Supercell’s action RPG strategy?

Jakub Remiar shares all the details from the pre-alpha test of Project R.I.S.E and how it compares to mo.co and Riftbusters

Zenless Zone Zero surpasses $50 million in 11 days

Zenless Zone Zero surpasses $50 million in 11 days

HoYoverse’s latest launch gets a big start, but revenue is declining

Sandsoft appoints Mariana Chucri as VP of finance

Sandsoft appoints Mariana Chucri as VP of finance

"My goal is to help the company meet and exceed its strategic objectives."

Mobile Mavens: Are games able to capitalise on cultural sporting moments?

Mobile Mavens: Are games able to capitalise on cultural sporting moments?

Our Mavens share their thoughts on how sporting events can benefit the wider games industry

Square Enix leads $3.1 million investment round in Soccerverse

Investment News

Square Enix leads $3.1 million investment round in Soccerverse

The new funds will be used to help accelerate the game's growth

Naphora Games Group co-founder on incubating developers and why the next generation will focus on smaller teams

Naphora Games Group co-founder on incubating developers and why the next generation will focus on smaller teams

"The games market is rapidly changing, with many unpredictable trends, making long-term projects riskier and more costly"

India's antitrust investigation hits Apple for market abuse

India's antitrust investigation hits Apple for market abuse

Apple has denied wrongdoing stating it's a small player in India as Android devices are more dominant

Super Smash Bros. creator on unpolished games, Zenless Zone Zero hits $25m, and how Rockbite Games survived another day | Hot Five

Super Smash Bros. creator on unpolished games, Zenless Zone Zero hits $25m, and how Rockbite Games survived another day | Hot Five

Our quick-fix roundup of the hottest stories on PocketGamer.biz

How to survive to 2025 | Week in Mobile Games podcast

Podcast | Episode 20

How to survive to 2025 | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 20...

Week in Views - Industry survival tactics, bold statements and big brands with big plans

Week in Views - Industry survival tactics, bold statements and big brands with big plans

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Isabel Davies: EU’s Digital Fitness Fairness Check could cause

Isabel Davies: EU’s Digital Fitness Fairness Check could cause "big overhauls" in 2025

The regulation of free-to-play is a complex topic due to its ever-changing nature, but next year’s check could really change the game…

Saudi Arabia set to host first Olympic Esports Games

Esports On The Rise

Saudi Arabia set to host first Olympic Esports Games

The proposed partnership will span 12 years, with Olympic Esports Games held regularly in events everafter

Xbox announces price hikes as Game Pass struggles continue

Xbox announces price hikes as Game Pass struggles continue

This September, Microsoft will replace its standard subscription tier on Xbox consoles

Embracer bats its $1.5 billion debt back into 2026 and beyond with new €600m credit deal

Embracer bats its $1.5 billion debt back into 2026 and beyond with new €600m credit deal

The embattled publisher has bought itself more cash and time as it continues to restructure

Stumble Guys' latest update includes new game modes, SpongeBob spin-offs and more

Stumble Guys' latest update includes new game modes, SpongeBob spin-offs and more

Both features will give players new opportunities to demonstrate their skills and improve progression

Roblox launches advanced analytics tools for developers

Roblox launches advanced analytics tools for developers

Developers can now enhance their analytics by adding a few lines of code to unlock new dashboards

Goddess of Victory: Nikke propels developer Shift Up to $2.5 billion valuation

Financial Outlook

Goddess of Victory: Nikke propels developer Shift Up to $2.5 billion valuation

The Seoul-based company has just issued and sold nearly 7.3 million shares at 60,000 won each

What mobile game makers can learn from web3 and blockchain

What mobile game makers can learn from web3 and blockchain

Isn't it time that mobile gave web3 a break? Andy Adams, head of business development at Stardust spells out where web3 is winning and where mobile can learn, unite and prosper

New release roundup: The best new mobile games from outmatching monsters to 90s nostalgia

New release roundup: The best new mobile games from outmatching monsters to 90s nostalgia

We highlight five new games that have broken cover and are all set to do big business

The latest speakers announced for PG Connects Helsinki 2024

The latest speakers announced for PG Connects Helsinki 2024

Just some of the 160+ experts leading our 21-track schedule

Live ops, hypercasual and artificial intelligence: Keeping up with the trends in 2024

Transforming Trends

Live ops, hypercasual and artificial intelligence: Keeping up with the trends in 2024

The games industry moves fast, but brand collabs can still be the way to go with careful planning

Has your game made the Pocket Gamer People's Choice Award 2024 shortlist?

Players Assemble

Has your game made the Pocket Gamer People's Choice Award 2024 shortlist?

Get your players to support you by voting before the July 22nd deadline

Animoca Brands keeps the pressure on as co-founder writes web3 ‘explainer' for the industry

Animoca Brands keeps the pressure on as co-founder writes web3 ‘explainer' for the industry

Co-founder Yat Sui's guide comes as part of the company's ongoing campaign to maintain growth and prove validity ahead of a rumoured IPO

Apple to allow third-party 'tap to pay' alternatives in Europe

Apple to allow third-party 'tap to pay' alternatives in Europe

The European Commission has accepted the tech giant’s offer to enable access to the iPhone's NFC chip at last

Choices: Stories You Play dev Pixelberry Games acquired by AI-based Series Entertainment

Choices: Stories You Play dev Pixelberry Games acquired by AI-based Series Entertainment

The company's acquisition will see "cutting-edge technology" brought to the Choices: Stories You Play series

Save up to £340 – PG Connects Helsinki Early Bird ends TODAY!

Save up to £340 – PG Connects Helsinki Early Bird ends TODAY!

Access to the Big Screen Gaming Summit is included with every ticket with PG Connects Helsinki at the core of the week-long Finnish Games Week

Web3 does big business as Infinite Reality acquires Landvault in $450 million deal

Web3 does big business as Infinite Reality acquires Landvault in $450 million deal

This latest purchase plus fresh fund raising raises the company’s valuation to $5.1 billion

Announcing the PocketGamer.biz MasterClass Summer 2024 programme

Announcing the PocketGamer.biz MasterClass Summer 2024 programme

Deep dive learning online for user engagement, retention, monetisation and game economies

From Honkai: Star Rail to Wuthering Waves, gacha giants made $357 million in June

From Honkai: Star Rail to Wuthering Waves, gacha giants made $357 million in June

The gacha genre was dominated by Eastern developers last month, with the HoYoverse portfolio putting them out on top

Gakuen Idolmaster got 1.5x Squad Busters’ downloads during its launch month

Simulation Star

Gakuen Idolmaster got 1.5x Squad Busters’ downloads during its launch month

The idol title earned 40% of Bandai Namco Entertainment’s domestic mobile revenue during the period

Animoca Brands bookings are up 72% in Q1 as recovery from 2023's decline continues

Animoca Brands bookings are up 72% in Q1 as recovery from 2023's decline continues

The company saw a 30% fall in bookings in 2023, but has overturned its fortunes so far in 2024

"To get to any audience you have to be aware of their cultures and Africa is a place of many ancient cultures"

AN Games founder Ahmed Fawzy on the company's work within MENA, new initiatives and future plans

The Future of Gaming: Transitioning to D2C with cutting-edge payment solutions

Direct To Consumer

The Future of Gaming: Transitioning to D2C with cutting-edge payment solutions

Discover how Direct-to-Consumer is transforming the gaming industry in our exclusive interview with Sebastian Totté, Noda's Head of Gaming

Vladimir Markov joins Top App Games as new CEO following strategic investment

Vladimir Markov joins Top App Games as new CEO following strategic investment

"I believe Top App Games is the next billion-dollar business in the gaming industry," said former My.Games CEO Vladimir Nikolsky