Tiktok Ban
TikTok faces imminent US ban as Supreme Court rejects appeal
Judges conclude a ban does not violate freedom of speech
Pgc London
PGC London 2025 approaches as UK player spending hits record $1bn in single year on mobile
AppMagic data suggests that 2024 was the most lucrative year on record for mobile games in the UK
Power Of Ai
Nefta set to unveil new AI-powered ad platform at Pocket Gamer Connects London
Nefta’s AI agents categorises games based on their style and genre, making it easier for game makers to market them effectively
Five New Games
New release roundup: Cassette Beasts, Turnip Boy Robs a Bank, Trials of Mana+ and more
We highlight the latest new games that have broken cover and are all set to do big business
Titanium Sponsor
TikTok announced as titanium sponsor for Pocket Gamer Connects London 2025
TikTok has been announced as the titanium sponsor for Pocket Gamer Connects London 2025, the flagship event of the year for the games industry...
New Offerings
Tencent and Ubisoft’s Guillemot Family explore new venture to boost company value
The deal could let Tencent own a share and gain more control over Ubisoft's IPs, expanding its video game business outside China
Speaker Spotlight
Layer AI's Joona Rahko on the transformative power of AI in game development
"Just as a brilliant game emerges from countless iterations and improvements, real success comes from the habits we choose and nurture."
Speaker Spotlight
SplitMetrics' Thomas Kreibernegg on making multichannel work for you
"However, the goal should be for your LTV to be at least three times your CAC, which means you can scale the audience for games healthily and generate more revenue."
Partnership Deal
Curve Games signs three-game mobile deal with Crunchyroll
Publisher to bring Space Crew, Patch Quest and 10 Second Ninja to subscription service Game Vault
Diamond Sponsor
Almedia announced as diamond sponsor for Pocket Gamer Connects London 2025
Almedia takes to the stage at Pocket Gamer Connects London 2025 as diamond sponsor. Don't miss their visionary insights and networking opportunities...
Web Gaming
CrazyGames partners with ByteBrew to support web game developers
Games makers can now access ByteBrew's technology through the web gaming firm's developer portal
Investment Strategy
Saga Origins plots non-web3 deals as it appoints new head of gaming investments
Former Samsung director Fernando Vasconez to identify, nurture and invest in new gaming projects and strategic partnerships
In-game Advertising
Audiomob launches new CPI audio ad product for mobile game developers
The product is powered by algorithms that personalise ads based on factors like location, time, device, and user behaviour
New Partnerships
Carry1st partners with Stellar Gate Games to boost Blood Strike MENA with new payment solutions
Steller Gate Games was formed by Sandsoft and NetEase in March 2024
Industry Enthusiasm
90% of developers plan to launch at least one game in 2025
Metaplay’s The Game Development Renaissance report suggests more than two in three devs are optimistic about the industry this year
What To Expect
Pocket Gamer Connects returns to San Francisco for milestone 50th conference
Celebrate the 50th Pocket Gamer Connects with two days of networking, expert insights, and business opportunities during GDC week.
Africa Is Mobile
Mobile growth drives Africa’s games industry to $1 billion in revenue
Candy Crush and PUBG Mobile lead Africa’s mobile games revenue with $50m and $40m, respectively
Supercharged Sequel
Habby’s Archero 2 makes $6.6m in first week from player spending
The US has quickly established itself as a key market for Archero 2, spending $1.9 million
Speaker Spotlight
Nefta's Daniel Bowen on embracing new tech and opportunities in advertising
The firm's VP of sales will be speaking at Pocket Gamer Connects London, which takes place on January 20th to 21st
Game Design
Designing games for global audiences and different cultures
Innovecs Games’ Svitlana Rumiantseva shares how stories, art and tech can all be impacted by cultural differences
Hybridcasual
An inside look at Funcell’s Trash Tycoon growth strategy
Funcell CEO Abhishek Malpani shares on the development of the game and working with a publishing partner
Job News
PTW taps David Dorans as new chief financial officer
He will oversee PTW's global financial operations to support the company's growth strategy
Jobs News
Super Evil Megacorp's Ian Fielding replaces Kristian Segerstrale as CEO
Segerstrale moves to role of chair at the studio
Speaker Spotlight
Filuta AI's Filip Dvorak on the rise and rise of AI
Filuta AI founder Filip Dvorak explains why generative AI is not the holy grail of artificial intelligence and why composite AI may offer developers even greater opportunities
Gaming Growth Guide
Level Up ROAS: Get Your Gaming Growth Guide for 2025 and Beyond
Mobile gaming attribution insights from Kochava + TikTok for Business
Sweet Solitaire
Candy Crush Solitaire to launch worldwide on February 6th
Release marks developer's first global release since Crash Bandicoot: On the Run
Hot Five
Hot Five: Zenless Zone Zero scores $250m, how Scopely made $10bn, and Squid Game: Unleashed hits 10m installs
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Pitching Tips
The Very Big Indie Pitch — Top tips for pitching your game
Master the pitch with key advice to make your indie game shine at the Very Big Indie Pitch
Podcast | Episode 41
How Scopely made $10bn, and 2025's big stories to watch | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 41...
Week In Views
China-US political tensions, and Pokémon TCG Pocket surpasses $400m | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Five New Games
New release roundup: Marvel Mystic Mayhem, Archero 2, Ark: Ultimate Mobile Edition, and more
We highlight the latest new games that have recently broken cover
Speaker Spotlight
Media Bodies' Sara Guerola on the power of podcast marketing in games
"We're at a place where influencer marketing has become more stable and acceptable, and Podcasts are the natural next step"
Podcast
How to keep players loyal, playing, and paying in a crowded market | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Gaming Empire
Scopely's secret sauce
How the Monopoly Go developer built its $10 billion empire and where it goes from here
Pgc London Schedule
Pocket Gamer Connects London 2025 schedule revealed: Insights and networking await
Plan your experience and dive into a breakdown of sessions for the upcoming Pocket Gamer Connects London
Finance And Fashion
Infinity Nikki styles up $16 million in launch month on mobile
The fifth entry in the Nikki series has far exceeded its predecessors in launch month revenue
Speaker Spotlight
AppLovin's Sarah Lafferty on the evolution of user acquisition in 2025 and beyond
"One of the biggest challenges for gaming companies is finding that delicate balance of monetising their apps in an effective manner, while still providing an enjoyable user experience..."
From Denmark With Love
Building a culture of continuous learning, empowerment and support: Inside Tactile Games' Copenhagen studio
Tactile Games’ Sarah Green-Lieber highlights how the Danish studio is building a global team - and the culture behind it
Gotta Catch 'em All
Pokémon Trading Card Game Pocket smashes $400 million in 10 weeks
Player spending was lower on average in Pocket’s second month, but also saw a new record high
Very Big Indie Pitch
The Big Indie Interviews: Record Games on their award-winning social music game Starstruck Galaxy
Music battles, rhythm games, and community combine in this PGC Helsinki pitch competition second place winner from an English indie developer
Green Light
Netflix's Squid Game: Unleashed mobile game surpasses 10m downloads
Recent launch becomes the firm's fifth most downloaded game to date
Success Story
Stardew Valley sells over 41 million copies
The PC version has shifted 26m units on PC and 7.9m on Nintendo Switch
Publishing News
Former Annapurna Interactive employees take over Private Division portfolio
Haveli Investments is backing the venture
Studio Journey
How Scopely's cultural tenet of 'iterate to greatness' led to $10bn in revenue
Pocketgamer.biz catches up with Scopely Co-CEOs Walter Driver and Javier Ferreira as 2025 kicks off
Speaker Spotlight
East Side Games' Elin Jonsson on building successful brand partnerships
"Many companies rush into brand integrations or IP partnerships without fully understanding the brand’s identity"
No-pro
Meta Quest Pro is officially discontinued
The Meta Quest Pro store page now suggests customers shop for the Meta Quest 3 instead
In The Zone
Zenless Zone Zero achieves record revenue during Version 1.4 as it surpasses $250m on mobile
The urban RPG hit a peak of $8.6 million in daily player spending on December 18th, 2024
Jobs Roundup
January's Mobile Movers and Shakers: Executive exits at Netflix, Kwalee and Mistplay, NCSoft appoints new senior VP, and more
Our regular roundup of the mobile games industry's movers and shakers
Live Ops Advice
SciPlay on why your live ops strategy will make or break your mobile game
SciPlay’s group vice president, US games Cameron Stewart shares on the transformation and future of live ops
Hot Five
Hot Five: 2024’s top earners, the most downloaded mobile games, and Scopely’s Chengfeng Studio acquisition
Our quick-fix roundup of the hottest stories on PocketGamer.biz