Advertising Advice
Mobile Ad Masterclass: How to select the best ad format for your game
AdQuantum Design’s creative production director Ivan Razmakhov gives his tips on producing mobile game advertising that delivers results
Gaming Trends
Could jobs platform LinkedIn be on the brink of getting into games?
LinkedIn is rumoured to be developing on-platform gaming experiences, drawing inspiration from the puzzle craze that propelled games like Wordle
Gaming Glory
Hybridcasual generates 800% more revenue per user than hypercasual
Adjust and AppLovin’s The Gaming App Insights Report highlights hybridcasual’s impressive year after analysis of the top 5,000 gaming apps
Deconstruction
Game Analysis: Deconstructing Jelly Run 2048 - Boosting rewarded ads and retention with a new meta
Azur Games producer, Milana Gelmanova breaks down Jelly Run 2048 and how one mechanic worked magic for the game's metrics
Safety & Integrity
Keywords, Active Fence, Take This, and Modulate create Gaming Safety Coalition
Bolstering the safety and integrity of online video game communities.
Dont Miss Dubai
10 reasons to attend gaming's can't-miss networking event in Dubai
From indie showcases to investor meetings, don't miss these unmatched chances to elevate your game
Investment News
Cloud gaming's Gamestream secures €4.5m in funding to fuel growth
Co-founder and president Ivan Lebeau says, "Few people can afford to buy a console, and even fewer can afford games for €70 each."
Tax Free
Turkish game studios don’t pay tax as government supports burgeoning industry
Games from Turkiye head of advisory board Tugbek Olek outlines Turkey's tax incentives to support its growing games industry at Pocket Gamer Connects San Francisco
Mena Market
Sandsoft’s CEO David Fernandez Remesal discusses company expansion, growth in the MENA region and beating the stigma of mobile gaming
“The games industry is the largest and deepest entertainment form, and, as such, we need to do more to be considered in the same way as our counterparts in the larger entertainment industry.”
Organic Opportunities
SuperScale's ebook serves organic growth tips, making mobile games more sustainable
Longevity is a rarity in the mobile gaming space with 83% of games not making it to their three year anniversary
Ai Law
Copyright doesn’t exist for generative AI-created content in the US but it remains the "Wild West"
Lee & Hayes attorney Ethan Vodde discusses where things stand for copyright and why court cases are needed to develop the law
Pgc San Francisco
Pocket Gamer Connects San Francisco kicks off two day conference featuring Scopely, Netflix, King, Wizards of the Coast and more!
Conference takes place from March 18th to 19th
Roblox Ramps Up
Roblox’s Avatar Auto Setup and Texture Generator are the latest AI tools for the 3D space
Roblox reveals two AI-powered tools at GDC
Multiplatform Multiplayer
Multiplatform and multiplayer games overtake single format and single player
Unity’s 2024 Gaming Report reveals a rise in multiplatform development and with a focus on multiplayer
There Can Be Only One
Analytics firm Sensor Tower has just bought rival, Data.ai
The move essentially gives Sensor Tower a clean sweep in the app analytics space
Profit Power
Huuuge Games' profits up 35.1% in 2023 despite falling revenue and DAU
Revenue was down 11% but cost cutting measures helped Huuuge achieve another year of rising profits
Podcast
Innogames’ Deniz Kekeç on building long-lasting relationships with narrative marketing | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Retention Vs Revenue
In-app purchases decline but ad revenues is up 26.7% despite falling player retention
Unity’s 2024 Gaming Report finds retention rates and IAPs are down, but there's still plenty of room to make money
Powering Prototypes
Game development time slowed in 2023 despite AI tech, but 71% celebrate its strengths
Unity’s Gaming Report 2024 reveals a slowdown from 218 days to 304 in average development
Going Digital
Mattel’s Mike DeLaet on their big push into games and why the focus is mobile
“We are focused on mobile platforms and will be working very hard to create some of the most entertaining and engaging products on the market.”
Hot Five
Hot Five: Monopoly GO’s next-level UA, Supercell’s psychological analysis, and AI use for NPC dialogue
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Marketing Strategies
Open World launches Game Dev Division for market strategies and support
CEO Josh Swartz says, “What we ultimately want to do is to offer publishers and studios a turnkey solution."
Podcast | Episode 03
Inside Supercell's new development structure and TikTok's potential US ban | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 03…
Pgc San Francisco
Learn how you could use AI in game development at PG Connects San Francisco
Explore AI's role in game development, to enhance player experiences, optimize performance, and efficiently create dynamic, immersive virtual worlds
Week That Was
Week in Views - The return of M&A, killing your darlings and Monopoly WHOA!
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Pick Up The Pieces
Tencent takes on two ByteDance game studios as the social giant continues to get out of games
The teams have been combined into a single new company, Saluosi, which is 100% Tencent owned
Speaker Spotlight
Ludo.ai CEO Tom Pigott to share insights on practical uses for AI in game development at PGC San Francisco
Pigott will take part in a fireside chat entitled 'How AI is Shaking up Game Development in 2024'.
Indie Competition Sponsor
PG Connects San Francisco: Empowering indie game devs with The Very Big Indie Pitch and Xsolla Funding
The Very Big Indie Pitch showcases innovative projects, offers expert insights, and provides funding opportunities through Xsolla Funding sponsorship
Under The Hood
Under the hood: Deconstructing Monopoly GO! as it passes $2 billion in revenue
What makes the smash hit tick? Game designer Irene Kurskaya deconstructs the game that's earning with no signs of slowing…
In-game Events
Sega and Rovio's deal bears first consumer-facing fruit across FIVE game collabs
After testing the water pre-Sega/Rovio buyout, now Angry Birds and Sonic are cross-promoting in a week-long multi-game special event
Gaming Growth
Playbook for success: Navigating growth and overcoming challenges in Africa's gaming market
Carry1st associate product manager, Seyifunmi Jesuloluwa shares how you can prepare to explore the African games market for greater growth
Pgc San Francisco
Future Formats, investment and indie developers at PG Connects San Francisco
Discover investment advice and funding ideas, the technologies shaping the future and the best in indie development this March 19th
Passing The Test
Supercell reveal Spark, applying science and psychology to build better teams and games
Taking game making to the next level, Supercell’s new internal system for getting ideas greenlit is sure to raise a few eyebrows…
Five New Games
New release roundup: The best new mobile games from Web3 RPGs to comforting kittens
We highlight five new games that have broken cover and are all set to do big business
Pcg San Francisco
Stash's Archie Stonehill and Justin Kan talk D2C and go-to-market strategies at PGC San Francisco
They'll be presenting a talk entitled "The D2C Iceberg: How top games hit record profits despite the ATT crash (and how you can too)"
Making Of
Behind the scenes: The art and design that brings Railroad Empire to life
Azur Games' Anastasia Dovletova on how the team embraced historical records and blueprints to create photo-based realistic 3D art for their midcore hit
Monster Milestone
Six months of Monster Hunter Now: A well-earned celebration as Niantic catches lightning twice
Monster Hunter Now has generated $150 million in its first six months, making it Niantic’s second-biggest game behind Pokémon Go
Alternative App Store Argument
When It Comes To Alternatives, App Developers Want More Than Just A Store
Digital Turbine's Managing Director Shalom Michaeli tells PG.biz how app developers are looking for alternative solutions that go beyond traditional stores and aid in business growth
Ramadan Kareem
Ramadan festivities unfold across mobile with a host of new content and events
We've compiled a selection of the most innovative and captivating in-game events and promotions
Pgc San Francisco
Gain valuable insights into the game development process at PG Connects San Francisco
Hear from games developers, how they've innovated and lessons learned along the way
Mini Makeover
Supercell axes Clash Mini as "bold changes" get underway, but there’s still hope…
Supercell swing the axe once more… But Clash Mini won’t be shuttered but integrated into Clash Royale
Pgc San Francisco
Scopely’s Massimo Maietti to discuss the record-breaking hit Monopoly GO! at Pocket Gamer Connects San Francisco
Head to the show for a fireside chat on how Monopoly GO! rolled to the top of the charts and united Monopoly fans across the globe
Pgc San Francisco
Get practical tips on every aspect of game development at PG Connects San Francisco
Everything a growing developer needs: essential, practical advice about all aspects of making games this March 19th
Billion Brilliance
Monopoly GO makes $2 billion in 10 months with "less than a quarter" of that spent on UA
Over 70% of the game's 10 million+ players play the game every day
Build Or Buy?
Mobile Game Web Stores: Should You Build or Buy Your Tech?
AppCharge asks the question every developer and publisher should be thinking about in 2024 - When it comes to Web Stores - Should You Build or Buy?
Web3 Watch
Blockus secures $4M in pre-seed funding for its plans to transform Web3 gaming
The funding will help to accelerate growth, expand its team, enhance sales, and boost product development
Ai-fuelled Tools
UG Labs secures $7 million to create games from speech
The company aims to facilitate open-ended AI-powered conversations that can create games and enhance gameplay
Rising Stars
One-Punch Man World and NBA Infinite are this February's app ranking breakout stars
Data.ai's monthly gaming pulse for February reveals which new games globally are the ones to watch
Dma
Practical steps for getting your ops and apps DMA ready
Worldline’s director of video gaming and media, Jonas Martins shares advice on how to embrace the Digital Markets Act now that it’s finally here
Investment News
Kaedim secures $15 million investment for AI-powered 3D asset creation
The platform offers a toolkit to assist creators in crafting 3D assets, to complement rather than replace artists' efforts