Xsolla launches direct-to-consumer publishing suite

Games commerce company Xsolla has launched its direct-to-consumer publishing suite for game distribution, management, analytics and more.

Xsolla Publishing Suite aims to provide developers with solutions tailored to individual needs, whether that’s driving traffic in a pre-order campaign or maximising DTC sales later in a game’s lifecycle.

Xsolla stated that the toolkit can be used across platforms, including mobile, PC and the web.

Adapting to the latest landscape

With Xsolla’s new suite, game makers can make an online store, onboard widgets on existing websites and sell in-game items, DLC and more. It’s also adaptable to free-to-play games, cross-platform projects and B2B, able to display a company’s portfolio in one place as opposed to one disconnected web shop per game.

"With the launch of the Xsolla Publishing Suite, we’re enabling developers to overcome the challenges of direct-to-consumer sales with powerful, customisable tools," said Xsolla chief marketing and growth officer Berkley Egenes.

"This solution simplifies reaching players directly, helping developers build lasting connections and drive sustainable growth."

Egenes spoke with us back in January about the ways mobile developers can encourage web shop usage and "reshape the mobile gaming economy".