Appcharge and Dots.eco partner to bring real-world environmental Impact to In-game purchases

• Games meets climate action in a collaboration designed to scale meaningful impact.
• Over one million trees were planted and 850,000 sea turtles protected through Dots.eco’s impact campaigns.
• A recent Match Masters campaign led to a 40% DAU boost and doubled first-time deposits, it was claimed.

Direct-to-consumer platform Appcharge has partnered with environmental rewards outfit Dots.eco to help drive real-world ecological impact through gameplay.

Developers can now let players support real-world conservation efforts such as tree planting or plastic removal through web store purchases.

Since 2022, Dots.eco has planted over one million trees, which led to the removal of over 719,000 pounds of ocean plastic, and helped protect more than 850,000 sea turtles.

Dots.eco said the collaboration with Appcharge highlights its commitment to expanding climate impact across new industries and empowering broader participation.

Creating impact 

A recent campaign with Candivore’s Match Masters enabled players to support environmental causes through gameplay and web store purchases. It was claimed this resulted in a 40% boost in daily active users and a 100% increase in first-time deposits.

"Appcharge is committed to leveraging our platform and enabling our partners to create meaningful impact beyond the phone and game," said Appcharge CEO Maor Sason. 

"By partnering with Dots.eco, we can now integrate environmental initiatives into our core offerings and empower our users to contribute to the health of our planet with every interaction."

Dots.eco co-founder and chief growth officer Daniel Madrid commented: "Dots.eco is committed to transforming mobile gaming into an impactful experience with a cause. 

“Partnering with Appcharge was the perfect opportunity for us to expand our commitment to ecosystem restoration within the gaming world."