Appcharge partners with AppsFlyer to bridge mobile and web store analytics

Direct-to-consumer platform Appcharge has partnered with AppsFlyer to enable unified cross-platform analytics and attribution. 

AppsFlyer’s new integration allows mobile game developers to track both in-app and web store purchases, giving them a view of player behaviour and spending. 

The strategic partnership aims to fill a gap in measuring lifetime value (LTV) and campaign optimisation by attributing all purchases to installs and engagement efforts.

Moreover, Appcharge has implemented a server-to-server communication to send login and purchase data from web stores directly to AppsFlyer. 

Meeting demands 

“The games industry, and particularly the mobile space, is constantly evolving to match the ever-changing needs and desires of players and their demands," said Appcharge CEO Maor Sason. 

“We partnered with AppsFlyer because of their unparalleled expertise in marketing measurement and data analytics to help us ensure our mobile game developer partners stay connected with their communities and customers as they continue to explore new frontiers with webstores and in-game purchases.”

AppsFlyer's product director of gaming Adam Smart commented: “It is essential for developers to understand the customer journey from start to finish so they can identify areas of improvement, optimise performance, and maximise revenue. 

“Appcharge’s expertise in mobile game monetisation and their understanding of the demands of top-tier game studios in combination with AppsFlyer’s leading analytics capabilities will provide developers with the necessary insights to understand their audience and make smarter decisions to create seamless gaming experiences.”