Apple shares compliance steps following Vietnam's new app store game licensing rules

The Vietnamese Ministry of Information and Communications (MIC) now mandates that all games on the App Store in Vietnam must be licensed to remain available.

That's according to the new law, which signals tighter regulatory control over digital content in the country. Apple has now provided developers with steps to comply with the licensing requirements. 

The iPhone maker advises developers to first obtain a license from Vietnamese authorities. They must then enter the license number and URL in App Store Connect for the Vietnam storefront and submit an update for App Review. 

Apple stresses the importance of following these steps to remain compliant and directs developers to the Authority of Broadcasting and Electronic Information (ABEI) for further guidance.

Going at Apple 

Last month, the UK’s Competition and Markets Authority (CMA) launched two Strategic Market Status (SMS) investigations into Apple and Google’s dominance in mobile ecosystems. 

The investigations will assess the impact of their operating systems, app stores, and browsers on both consumers and businesses, with a deadline of October 22, 2025.

Elsewhere, Epic Games is countering Apple’s controversial Core Technology Fee (CTF) by covering the cost of games in its free games program for the first 12 months. 

The CTF requires iOS developers to pay $0.50 per install beyond 1 million installs, even for downloads through the App Store - a policy critics argue stifles competition. Epic calls the fee an "insidious design" and aims to help developers navigate these financial barriers.