Apple to monopolise app discovery, tips for top networking at events, and how did Temple Run reach 1 billion downloads?
Welcome to PocketGamer.biz's weekly rundown of the stories clocking up the hits, picking up the click-throughs and generally keeping the advertisers happy by serving up page views.
Or, if you'd prefer, the top five stories currently dominating our readers' attention.
Each week, we'll be counting down the biggest news from the previous seven days, giving just a glimpse of the industry's big issues, from five to one.
Handy for you, each headline in the list also allows you to click through to the article in full, so you can make sure you've not missed out on any of last week's big stories.
#5: Apple bans rewarded actions: "I think it wants to own app discovery," says source
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Apple bans rewarded actions: "I think it wants to own app discovery," says source »After it was revealed that Apple was rejecting apps due to the inclusion of third party promotions and incentivised video ads, we spoke to an anonymous source from one of the companies affected who claimed Apple is trying to 'own app discovery'.
"I think Apple wants to own app discovery, which is an incredibly lucrative market. But the problem is it's taken away something that works really well," explained our source.
"It's a real shame, because these sort of video ads are a great source of revenue for developers, the players really like them, and they present advertisers within a great user experience.
"It has to give something back to the industry. Unfortunately, everyone knows iAd is terrible."
#4: Apple beefs up iTunes analytics and attribution as it extends control over user acquisition
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Apple beefs up iTunes analytics and attribution as it extends control over user acquisition »Apple has rolled out a lot of changes with iOS 8, some more strategic than others.
With the release of iOS 8, developers will now be able to see the workings of their entire user funnel, meaning they'll be able to track the performance of their game's advertising campaign.
Each developer will be able to see how each campaign works in terms of downloads and installs to sessions, IAPs and ARPU: a move the our editor-at-large Jon Jordan believes is focused on making the App Store 'the core element in ad campaigns'.
#3: Three quick and dirty tips for how best to network at games events
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Three quick and dirty tips for how best to network at games events »With PG Connects right around the corner - or having kicked off as you read this - we thought the time was ripe for some tips on how best to network at games events.
Sure, it's easy to say that networking basically entails showing up to an event, grabbing a drink,or three, and chatting with your fellow industry members.
There's more too it than that though, and there are a few cunning tactics you can use to ensure you're having the conversations that you want to be having.
#2: Another brick in the wall: Rumours suggest Apple's banning incentivised video ads and Facebook sharing
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Another brick in the wall: Rumours suggest Apple's banning incentivised video ads and Facebook sharing »Rumours have surfaced that seem to indicate Apple is attempting to cut ties with all games and apps using incentivised video ads and Facebook sharing.
The news was broken by TechCrunch, which revealed that some developers are having new and existing games rejected because they contain third party promotions and video ads.
However, Apple's plan to throw the book at games that use video ads might backfire unless it provides a decent alternative.
Making the news more surprising is the fact that, up until now, Apple has never had a problem with the operations of video ad networks such as Flurry, AdColony and Supersonic ads
Unfortunately for those firms, it seems Apple may have had a change of heart.
#1: How did Temple Run reach 1 billion downloads?
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How did Temple Run reach 1 billion downloads? »The Temple Run franchise has all of the ingredients needed to blossom on the mobile market.
It's fun, simple, and relentlessly addictive, so it might not surprise you to learn that, between them, Temple Run 1 & 2 have been downloaded over 1 billion times.
That's a staggering, frankly absurd, number of downloads, which is exactly why we dedicated last week's Charticle to working out where they all came from.