Audiomob launches new CPI audio ad product for mobile game developers

In-game audio advertising company Audiomob has launched its CPI (cost per install) audio ad product. 

The new product will allow advertisers to pay only for installs in a performance-driven model. Audiomob said it will leverage audio ads that blend into the gaming experience to turn impressions into installs. 

The London-based startup said its CPI product is powered by proprietary algorithms that personalise ads based on factors like location, time, device, and user behaviour, optimising their impact in real-time. 

“Rewriting the rules" 

“By launching the world’s first in-game audio CPI product, we’re not just adding another tool to the mobile advertising playbook – we’re completely rewriting the rules,” said Audiomob co-founder Wilfrid Obeng. 

“Our innovation allows advertisers to reach players in a deeply immersive way while guaranteeing tangible results, making it a true game-changer for performance marketing.”

Audiomob recently partnered with Abu Dhabi Gaming to open its MENA headquarters in the United Arab Emirates. The company cited the region's strong tech ecosystem and a growing talent pool as key factors driving its expansion. 

Audiomob will be in attendance at Pocket Gamer Connects London on January 20th to 21st.