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DeNA sets $25 million a month target for each Nintendo game

Set the bar high
DeNA sets $25 million a month target for each Nintendo game

Following the announcement of its partnership with Nintendo, Japanese games firm DeNA says it's aiming to generate $25 million a month per game from the newly-formed alliance.

DeNA’s CEO Isao Moriyasu told Reuters that “We haven't talked to Nintendo about targets, but at DeNA, our best-selling game brought in 3 billion Yen ($25 million) a month, and we want to surpass that.”

The game in question is Kaito Royale, a big-in-Japan smartphone title that was eventually turned in to a TV series.

Unequal shares

While neither company has divulged how revenues will be divvied up, analysts have reportedly pre-sliced Nintendo’s share of revenue into a 70 percent chunk.

"We want to create games that will be played by hundreds of millions of people," said Moriyasu.

"We want to create multiple hit games rather than aiming to succeed with just one powerful IP element."

The first game sprung from Nintendo and DeNA’s partnership is expected to be launched on mobile devices some time in 2015.