Five ways game makers can get involved with PG Connects Helsinki 2025

• Explore the range of affordable, targeted, and value-driven sponsorship options increasing brand visibility and targeting the right audience at PG Connects Helsinki on October 7th-8th.

Whether you’re an ambitious indie developer, a startup looking to make your mark or an established game maker seeking increased visibility, the upcoming PG Connects Helsinki 2025 event offers targeted opportunities to present your brand to industry professionals who are eager to connect and collaborate.

You don’t need a huge budget to make an impact. Intentional sponsorship choices can put your brand in front of the right people, grow your profile, and generate real leads. 

Why sponsorship at Pocket Gamer Connects matters

Visibility alone isn’t enough in today’s competitive industry. Real opportunities that convert into connections, credibility and long-term growth are essential. That’s why PG Connects’ sponsorship options are designed to be:

• Accessible – tailored packages at multiple entry points that don’t break the bank
• Targeted – focused on the people who matter most to your business: developers, publishers, press, and potential collaborators
• Value-driven – combining brand exposure with real engagement opportunities that translate into measurable results

From growing your studio’s reputation to generating quality leads, the right sponsorship choice can open doors across the entire games community.

Designed specifically for developers and publishers

The new range of sponsorship packages is based directly on feedback from the game maker community itself. Flexible, cost-effective, and value-driven, the selection enables you to reach your targeted audience of potential collaborators while increasing brand visibility and showcasing your games. You’ll also gain access to members of the press.

Furthermore, you will benefit from coverage on PocketGamer.biz, as well as tickets to the event - including 50% off ticket bundles for developers and publishers (excluding VIP tickets).

Five ways to get involved

Showcase table in Big Indie Zone 

Offering indie developers an exclusive platform to demo their games, these affordable tables are also an excellent opportunity to meet peers, press and other industry professionals eager to discover up-and-coming games in the vibrant Big Indie Zone. The tables are only offered to small indie developers. To qualify, you or your company must be 

• A small studio with fewer than ten staff
• Independent
• Primarily focusing on game development 

Careers sponsorship packages

Our careers and talent sponsorship packages are meticulously designed for studios that are serious about connecting with highly qualified candidates. An optimal solution for studios looking to streamline their recruitment process, these comprehensive packages offer unparalleled visibility and engagement opportunities, ensuring your studio stands out at the event.

Key features and benefits:

• Extensive on-site branding: Maximise your presence within the main expo hall. Our packages include effective branding opportunities that ensure your studio catches the eye of potential hires as they navigate the event. This direct visual exposure creates a memorable impression.

• Robust online promotion: Extend your reach beyond the physical event with targeted online promotion in a collaboration with Game Factory Talent. Including dedicated features and announcements across relevant digital platforms, this amplifies your message to a wider, engaged audience before, during, and after the event.

• Premium job listings on PocketGamer.biz: Leverage the industry-leading platform, PocketGamer.biz, to showcase your vacancies. Our packages include premium job listings that attract top-tier professionals actively seeking new opportunities, making sure your roles are seen by the right people at the right time.

Tailored to efficiently drive the most suitable prospects directly to your open vacancies, these packages ensure a more efficient talent acquisition experience for both studios and candidates.

Track or speaking sponsorship

Sponsoring a track or panel is an exceptional way to take charge of the stage and set the tone while bringing attention to your brand.

You can either sponsor one of the regular tracks or host your very own custom track and curate the speaker line-up. Receive dedicated promotion to highlight your sessions, while enhancing your own company or game product.

• Regular tracks include: Game Maker Insights, Developer Toolkit, Publisher Power, Game Dev Stories, Incredible Indies, and Practical AI.

• Panels include: Game Maker Insights - Why studios fail - Lessons from company closures. This panel hopes to spark an honest discussion on why companies are forced to close their doors. Our experts will share why studios close down, how the process works, and provide the best practices to keep your studio afloat.

• Publisher Power Panel: The New Environment of Games Publishing: Navigating 2025 and beyond. In this panel, industry leaders and publishing experts will unpack the key trends defining the current state of games publishing. Our panellists will discuss the role of the publisher in today's market, the relationship of the publisher and developer, whether studios should look to self-publish, and how new technologies are transforming how we bring our games to market.

Ticket bundle (minimum of four tickets)

Elevate your brand with one of the special offers explicitly tailored to developers and publishers. Featuring speaking, expo presence or ticket bundles, these packages are usually more cost-effective than purchasing individually. Find the right offer for you and your company.

The Very Big Indie Pitch

Becoming a sponsor for The Very Big Indie Pitch creates an unmatched opportunity to engage directly with independent game developers, the very audience most receptive to potential publishing services or developer programmes. A cornerstone of PG Connects Helsinki 2025, this highly anticipated pitching competition will feature two distinct editions: one dedicated to mobile games and another focusing on PC and console titles.

By aligning with The Very Big Indie Pitch, you position your organisation at the forefront of indie game development.

Explore the sponsorship options available; each is designed with varying levels of exposure and benefits, allowing you to select the one that best matches your specific marketing objectives and budget. Whether your goal is lead generation, brand awareness, or thought leadership, there's a sponsorship option adapted to your ambition. Don't miss this low-hanging opportunity to make an impact within the vibrant indie game community at PG Connects Helsinki 2025.

To discuss these opportunities further, email either Lisa Bisset at lisa.bisset@steelmedianetwork.com or Poppy Schjerve at poppy.schjerve@steelmedianetwork.com today.