From offerwall to always-on: Xsolla’s take on player engagement
Welcome to a special episode of the PocketGamer.biz podcast!
We’re bringing you two conversations with leaders from Xsolla - because together, they tell a powerful story about where gaming, monetisation, and community are headed.
First, we sit down with Sarah Chafer, who explains how brands can use gamification and offerwalls to move beyond awareness and into brandformance - campaigns that both build equity and drive measurable action. From loyalty to user choice, Sarah shares real examples (including Paramount+) that show how smart brands are meeting players where they are.
Then, we talk to Travis Anderson, who widens the lens. He shares how publishers can unify webshops, offerwalls, social quests and even cloud gaming to create a seamless and rewarding ecosystem - all with fewer resources and a single integration.
Whether you’re a brand looking for meaningful reach or a publisher seeking smarter monetisation, this episode gives you a glimpse into the future of game commerce.
Listen. Learn. Enjoy.
What's inside:
00:00 – Intro: Gamified engagement, brandformance, and what’s next for offerwalls
01:18 – Sarah Chafer: How gamification boosts brand impact
03:02 – Turning brand awareness into measurable performance
04:45 – Why player choice is the secret weapon
06:10 – Real-world examples: Paramount+ and branded incentives
08:00 – The emotional side of sponsorship: Boosting brand sentiment
09:20 – Gamers as shoppers: Building the virtual mall
11:30 – Creating variety and value in the offerwall
13:10 – Helping brands and publishers speak the same language
14:45 – Travis Anderson: The future of offerwalls & unified integrations
16:00 – One integration to power webshops, wallets, and quests
18:30 – Building a rewards hub that fuels monetisation
20:45 – Social quests and the power of community-driven UA
23:00 – Cloud gaming as the next playable ad format
25:15 – How Xsolla supports resource-constrained publishers
27:00 – Reducing fragmentation: Data, teams, and tech
29:20 – Why offerwalls are making a powerful comeback
31:00 – Final thoughts: Serving brands, empowering publishers
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