Gadsme partners with Konami to bring immersive ads to games and esports 

• Gadsme inks publishing deal with Konami to deliver immersive ad-powered game experiences.
• Konami to integrate premium, non-disruptive in-game ads via Gadsme’s cross-platform SDK.
• Partnership opens new channels for brands to engage global gamers and esports audiences.

In-game advertising platform Gadsme has signed a publisher agreement with Konami to deliver immersive game experiences to global audiences and esports players.

Gadsme’s cross-platform SDK will enable Konami to integrate premium in-game ads into its mobile titles, aiming for an experience that preserves gameplay continuity and avoids disrupting players.

Both parties said the agreement opens new opportunities for brands and advertisers to connect with the global games audience and esports events through immersive in-game advertising.

A shared vision 

As the global esports and games industry evolves, new digital sponsorship and engagement models are emerging with growth potential. 

Gadsme believes the agreement marks a key step in its mission to “reshape" in-game advertising into a “smarter" and immersive experience for publishers, players, and brands at scale.

“This agreement reflects not only our shared vision of innovation and best in class products, but also the trust that industry leaders like Konami place in Gadsme to elevate their digital entertainment and esports businesses,” said Gadsme co-founder and chief revenue officer Simon Spaull. 

Elsewhere, Gadsme opened its first US office in New York in December 2024. The company claims to have partnered with studios like Ubisoft and Gameloft to deliver in-game ads across more than 1,500 games.