Gamelight named as a top ROI-driving UA channel in Singular’s ROI Index 2025

Gamelight, the largest rewarded channel, has been named as a top ROI driving UA channel globally in the Singular ROI Index 2025.

With placements in 15 out of the total 21 categories, Gamelight is among the best-performing platforms in terms of return on investment, scale, and campaign efficiency, further validating its impact on mobile marketing worldwide.

This year’s ROI Index, based on trillions of ad impressions and tens of billions in spend, highlights the platforms delivering the strongest value for advertisers.

Gamelight’s wide presence across categories, spanning monetisation models, verticals, and geos, showcases its ability to deliver results across a diverse range of user acquisition strategies. 

Sustained growth recognised by Singular

The inclusion in the 2025 ROI Index follows a period of substantial growth for Gamelight. In Singular’s Q3 2024 Performance Report, Gamelight was already ranked among the Absolute Leaders in ad spend growth and the Growth Leaders in percentage increase, highlighting both the scale and acceleration of the platform’s performance between Q2 and Q3.

This dual recognition marks a significant achievement: while few ad platforms manage to scale rapidly, even fewer maintain efficiency and campaign effectiveness during that growth.

Gamelight has managed both, earning trust from leading publishers while rapidly expanding into new markets and verticals. 

This effectiveness is backed by real-world results. In a recent campaign for Treeplla’s Cat Snack Bar, Gamelight tripled scale, doubled ARPU, and increased ROAS by 52%, all while maintaining long-term profitability across key markets.

Additional recognition from AppsFlyer 

In the latest edition of the AppsFlyer Performance Index, Gamelight was recognised as the #1 rewarded source globally, cementing its role as a leader in the rewarded user acquisition sphere.

This top placement highlights the platform’s continued dominance in a rapidly evolving UA landscape and marks a major milestone for Gamelight’s AI-driven approach.

Building on its previous rankings in the top three, this latest performance exemplifies Gamelight’s consistency and momentum across multiple categories. The results showcase the platform’s growing influence and the increasing adoption of rewarded UA as a central strategy among leading publishers.

The Gamelight effect: Driving a new era of rewarded UA

At the core of Gamelight’s success is its unique data-driven approach to user acquisition, blending AI-powered targeting, real-time campaign optimisation, and behavioural analysis to deliver high-performing UA campaigns at scale.

By analysing gameplay history, demographic data, user preferences, and engagement patterns, Gamelight creates hyper-relevant recommendations that drives high retention and lifetime value (LTV). This focus on long-term performance, rather than short-term volume, has made Gamelight a trusted partner for mobile game publishers aiming to scale efficiently.

Gamelight has also played a pivotal role in reshaping the perception and value of rewarded advertising. Traditionally seen as a supplemental strategy, rewarded UA is now a central growth channel for many top studios, driven in large part by Gamelight’s innovations and proven results.

Leading the future of mobile UA

With back-to-back recognitions in the Singular ROI Index 2025, Singular’s Q3 2024 Growth Report, and the 17th edition of AppsFlyer Performance Index, Gamelight has established its position as a powerful force in rewarded marketing for mobile games. Its continued investment in AI technology, campaign efficiency, and geographic expansion points toward an even stronger presence in 2025 and beyond.

With mobile game publishers looking for more sustainable and effective ways to grow, Gamelight is in a strong position to lead the way in the next phase of rewarded advertising.