Impact46 invests over $53m in Saudi games studio Kammelna
| Date | Type | Companies Involved | Size |
|---|---|---|---|
| Aug 25, 2025 | investment | $53m |
- The title has surpassed 6m downloads with more than 1m monthly active users.
- With a 40-person team, Kammelna is now Saudi Arabia’s largest independent gaming employer.
- Baloot tournaments hosted by the studio have drawn up to 150,000 participants.
Saudi-based investment firm Impact46 has committed over 200 million riyals ($53m) to Baloot developer Kammelna.
Founded in Dammam, Kammelna is the studio behind the popular mobile adaptation of the Kingdom’s iconic card game Baloot.
The developer claims the title has surpassed 6m downloads with over 1m monthly active users to become Saudi Arabia’s largest independent gaming employer with a 40-person team spanning engineering, product, and art.
Kammelna said its Baloot tournaments have also attracted up to 150,000 participants.
A new chapter
The deal was announced at the New Global Sports Conference (NGSC25) during the Esports World Cup in Riyadh.
It is also part of Saudi Arabia’s Vision 2030 commitment to gaming and entertainment under Crown Prince Mohammed bin Salman’s National Gaming and Esports Strategy.
“Our cultural games deserve world-class digital experiences," said Kammelna’s CEO Bader Al Zamil. “Partnering with Impact46 marks an exciting new chapter for us to expand our reach and create even more games that carry the spirit of our culture to players everywhere."
Impact46 founder and CEO Abdulaziz Al Omran added: “Kammelna delivers on every front - loyal users, high retention, smart monetisation, and cultural equity.
“This deal is a turning point not just for Saudi gaming, but for what it means to invest in culturally grounded, scalable IP.”