M&a Advice
Acquiring and selling games: Trends and strategies in 2024
ZiMAD’s M&A manager Yana Vesnina shares on M&A strategies that have shaped 2024
Marvellous Mena
"Cultural authenticity is at the core of our design process"
Chroma Pixel CEO and founder Edwin Kapesa discusses the company’s shift away from traditional storefronts and game-based learning programmes
Week That Was
Adjust's PR vacuum, Balatro's premium success, and a $100m anime hit | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
What Is Happening?
What is Microsoft doing on mobile?
Xbox's messy mobile plans stumble again
Very Big Indie Pitch
The Big Indie Interviews: Danar Dev on the award-winning resource management game Cat's Vote
The Very Big Indie Pitch winner talks up the charming resource management game and plans to bring it to mobile
Industry Insights
Lessons from scaling AppQuantum: Learning from mistakes, maintaining focus, and team motivation
AppQuantum founder Evgeny Maurus provides deep insights into the company's journey and the lessons learned along the way
Ramping Up Revenue
"Unconventional characters" and "respect for creative freedom" drive Reverse: 1999’s $100m success
We sit down with Bluepoch’s development team on building a successful gacha with a brand-new IP
Jobs In Games
Jobs in Games: Belka Games lead game designer Kate Shtirts on making it in the games industry
Shtirts offers advice on getting a job in game design and working as part of a team
Rewarded Ua
The rise of rewarded user acquisition platforms
Almedia CEO and founder Moritz Holländer delves into one of the industry's hottest trends in 2024
Week That Was
Pokémon Trading Card Game Pocket breaks out, industry investment returns, Ever Crisis hits $100m | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
African Esports
Behind the scenes of the Carry1st Africa Cup: A bold new chapter for African esports
MENA insider Stephen Sandmann speaks with Carry1st community manager Oluwaseun Aladelo on the growing competitive gaming scene in Africa
Mobile's New Kings
Royal Kingdom is here - Are new hits reshaping the top grossing mobile games charts?
Analysing the new kings of mobile gaming
No Bs Fridays
The celebrity effect in mobile game advertising: When stars collide with games
In this regular column UA and marketing expert Matej Lančarič shares his thoughts on some of the biggest topics in games
Very Big Indie Pitch
The Big Indie Interviews: Not A Cult on getting players out the door with award-winning fantasy MMORPG WalkScape
Community building, being active, and MMORPG combine in this PGC Helsinki pitch competition third place winner from a Finnish indie developer
Critical Hit
Game Analysis: The winning formula behind Pokémon Trading Card Game Pocket
Jakub Remiar takes a deeper look at how the latest Pokémon game is securing more than $4 million a day
Industry Spotlight
Jobs in Games: Game Hub Senegal's Marie Pierre Thiam on how to get a career as a game designer
In this series, we highlight the talented team members working in the games industry and how they got their break
Trends And Predictions
Kwalee VP John Wright's 2025 predictions: HTML5 is a trailblazer and walled gardens continue to win big
From HTML5 games and alternative stores we hear some of 2025’s potential big trends
Social Games
How Highrise is cultivating a UGC platform driving $250m in marketplace sales
Pocket Worlds' CEO Anton Bernstein shares on the mobile platform and virtual world Highrise as well as the growing popularity of user-generated content
Week That Was
Microsoft’s acquisition ambitions. Jordan's rising star, and Monster Hunter Now’s event success | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Burning Out
Are developers burnt out on mobile?
Start-ups eye a new future for mobile games
Incredible Indies
Incredible Indies: Bradley Erkkila on why indies should "keep things as simple as possible"
Erkkila offers some advice for other indies as well as touching on some career highlights
Jobs In Games
Jobs in Games: Dash Studios' James Ohia on how to get a career as a chief technology officer
In this series, we highlight the talented team members working in the games industry and how they got their break
Rewarded Ua
How Almedia is riding the rewarded play wave
Freecash has become one of the top newcomers in the rewarded user acquisition space that has taken off this year
Global Trends
Global Trends: FunPlus CBO Chris Petrovic talks IP, AI's potential and going cross-platform
We catch up with industry leaders to get their insights on the state of play in the games sector
Week That Was
Pokémon TCG Pocket’s big launch, Rainbow Six Mobile is back and is technology in a downward spiral? | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Mena's Rising Star
How government investment is fueling rapid growth in the MENA region
The fast-growing market is levelling up its gaming ecosystems and development talent
Mena
Playable Factory on making mobile ads that work
MENA games industry insider Stephen Sandmann speaks with Playable Factory COO Orkuncan Aydın on developing mobile ads and growth in the MENA region
Sponsored
Navigating the Storm: How Creative-Level Attribution is Changing Mobile Marketing
Jesse Lempiäinen, the CEO & Co-founder of Geeklab explores the challenges of attribution in marketing and how the company's new creative-level attribution framework can help
Indie Insights
Incredible Indies: Bringing the monster-catching game Miraibo Go to life
Miraibo Go had over 400,000 pre-registrations and launched recently on mobile and PC
Jobs In Games
Jobs in Games: Steer Studios' Jamil Dar on how to get a career as a lead artist
In this series, we highlight the talented team members working in the games industry and how they got their break
Very Big Indie Pitch
The Big Indie Interviews: Cozy Game Studio on their award-winning casual farming game Spirit World
Taling cats, mindfulness and European folklore combine in this PGC Helsinki pitch competition winner from a Danish indie developer
Marvellous Mena
"Africa needs an educated society, and EdTech is a vital tool for achieving that"
Enechawet Games’ CEO and co-founder Abiy Hailu talks opportunities in EdTech, leveraging emerging technologies in game development and publishing challenges
Ad Advice
Creative fatigue in mobile games marketing: How to identify and combat it
AdQuantum’s Anton Kuzmin shares how you can avoid creative fatigue and keep your audience engaged
Week That Was
Nintendo's curious Palworld case, Pokémon TCG Pocket launches, and Instant Games' big news | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Instant Games
Remember Facebook Instant Games? It’s back
The long-awaited introduction of in-app purchases on iOS is another example of a new era for games
Marvellous Mena
Table Knight Games' co-founder Ghada A. AlHudaithi talks MENA challenges, company expansion and exploring new genres
"There has been a lot of vast opportunities for funding and support from Saudi Arabia and other venture capitals in the MENA region"
Storytelling 101
Narrative design in mobile games
Tactile Games’ Jedidjah Noomen on writing for the small screen
Incredible Indies
Incredible Indies: Johnny Monsarrat on why there is plenty of room left for AR-powered outdoor RPGs
Monsarrat shares how the AR boom has sparked new potential in RPGs
Emerging Markets
Supercell’s Games First 2024 explores emerging markets in LATAM, India and Africa
Emerging markets are presenting opportunities to grow audiences and new studios
Jobs In Games
Jobs in Games: Kwalee’s John Wright shares his games industry journey to VP of mobile publishing
Wright discusses helping to create one of the first industry-successful playable ads and the importance of mentorship
Growing Ip
Behind the scenes: Bringing The Dragon Prince: Xadia to mobile
We discuss the games development with both Wonderstorm and Blind Squirrel Games
Games, Everwhere
Everything is a games platform
Discord, LinkedIn, Telegram - everyone wants in on gaming
A New Path Forward?
Why the ex-Supercell and King devs at Antihero think IDFA changes are a positive turn for the mobile games industry
CEO Brice Laville Saint-Martin discusses his new studio's big ambitions for social gaming and why the games industry lacks marketing innovation
Marvellous Mena
Kayfo: Web gaming "has been a game changer"
Kayfo Games founder Julien Herbin and COO Thierno Ndiaye discuss the opportunities in web-based games, the rise of Edtech in Africa and monetisation challenges
Emotional Arousal Explained
How the deconstruction of fun works in mobile games
How Sensemitter brings together neuroscience, behavioural and emotional analysis to measure and improve player engagement
Jobs In Games
Jobs in Games: Usiku Games' Kevine Nzayanga on how to get a career as a game developer
In our Jobs in Games series, we highlight the talented team members currently working in the games industry
Women In Games
From SEGA to Pocket Gems: Julie Dragland’s decade-long journey forging industry partnerships
As part of its Women In Games series, Liftoff invites Julie Dragland, Director of Partnerships & Business Development at Pocket Gems to discuss her achievements, challenges & aspirations
Top Tips
Live ops should not be killing your team: Here's how to create a successful live event
Fundamentally Games’ live publishing manager Stephanie Field explores creating live events and ensuring long-term success for your game
Tiktok's Terrific Tools
How TikTok’s LiveOps program is elevating mobile game engagement
Discover how TikTok’s LiveOps program can help you boost player engagement, retention, and in-game success.
Week That Was
The M&A roll-up strategy claims another victim, Destiny: Rising comes to mobile, and the Game Freak leak | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories