
Data Dive
H1 2025 genre analysis: Mobile strategy games surge to $10.6bn as RPG revenue tumbles
We analyse AppMagic data to determine the top genres globally and in the US, comparing rising stars with stumbling giants
Before Homa, making a hit mobile game was blood, sweat and luck. Now, it’s more like step one, step two, step three.
So, who are we? We’re the people behind mobile gaming’s great leap forward. The creative specialists giving game creators the tools, support and data needed to power up their creativity and multiply their downloads.