Get My Branding Iron
Gamers are increasingly positive towards in-game branding
Newzoo report indicates gamers show more positive response to in-game sport, luxury fashion, soft drink and alcoholic beverages, and automotive branding
Company Profile
Newzoo
Website
www.newzoo.com
About
Newzoo is an innovative global market research and predictive analytics firm with a primary focus on games. Their services include market trends, financial analysis, revenue projections, consumer insights, data modelling solutions and predictive analytics services across all continents, screens and business models.
They are a trusted partner of the majority of top 25 public companies by game revenue globally, many independent game developers as well as leading hardware and media companies, and are headquarted in Amsterdam with offices in Shanghai and San Francisco.
Articles featuring Newzoo
Hypercasual Heights
Pangle and Newzoo’s hypercasual report explores the eastern and western market divide
Audience variation between US, UK, Japan and South Korea highlighted
Rolling In Revenue
Apple made more games revenue than Google in 2020 and 2021, Newzoo finds
Top 10 companies saw conbined revenue totalling $126 billion last year
Industry Insight
Newzoo: a "breakthrough" in mobile game reach as revenue to surpass $100 billion in 2022
Latin America and Southeast Asia could be biggest contributors to mobile growth
Growing Esports Engagement
Mobile esports finding its audience in emerging markets, says Newzoo
Esports expected to generate $1.38 billion by the end of 2022
Reach For The Skies
Cloud gaming will quadruple to $6.3 billion by 2024, says Newzoo
Large media companies predicted to join the sector
Milk And Honey
Newzoo: NFT companies will transform into luxury and lifestyle brands
Fashion brands will be "early winners" in the metaverse
Esports Expectations
Newzoo: Mobile esports will continue to grow in 2022
Top publishers are battling out for the top position in the mobile esports sector
Look To The Future
Newzoo: Blockchain resistance, play-to-earn, and transmedia in the State of Gaming briefing
Blockchain applications in gaming "not yet realised"
Apac Predominance
Mobile games spending passed $93 billion in 2021, says Newzoo
Report indicates TikTok users are more likely to spend on mobile games
Providing Predictions
Newzoo: Apple and Google will open up app marketplaces in 2022
Expectations for the next year
Rpg Report
East versus west: gaming cultures clash in new RPG report
Pangle and Newzoo explore the differences in engagement between east and west in role-playing game deep dive
Sizeable Spending
Mobile games account for over 50% of games industry spending in 2021
Consumer spending expected to reach over $180 billion
Fantasy Is Final
Japanese game sector to hit $22 billion in 2021
Players prefer single player RPGs within a fantasy setting
Arising Africa
95 per cent of gamers in Africa choose mobile, says Newzoo
South Africa leads the way for player spending across the continent
By The Numbers
Pangle and Newzoo release The Mobile Game Genre Report
This first report focuses on mobile puzzle games
11% Cagr
Global mobile gaming market to exceed $116 billion by 2024
Still going strong
Disruption Sparks Innovation
Disruption accelerates three shifts for gaming businesses
Facebook's Michael Bertaut explores new opportunities for success in the rapidly evolving global mobile market
Testing Times
Post-Covid, Newzoo expects games market to decline (slightly) in 2021
But mobile will rise to $90 billion
Mobile First
Mobile to drive Brazil games market to $2.3 billion in 2021
Largest market by games revenue in Latin America
Established Product
Developers to rely more on IP-based games post-IDFA
Disney owns three of the top five IPs in the US
Cloud Nine
Cloud gaming to generate $1.4 billion this year
Companies such as Microsoft and Amazon have joined the market
Getting Competitive
Esports to generate over $1 billion in 2021
China will be the most lucrative market
Dream Team
Newzoo forms partnership with Apptopia
"Together, we aim to create unique and valuable insights into the world of mobile games and beyond"
Trendy
Five mobile gaming trends to keep an eye on in 2021, according to Newzoo
Newzoo details a handful of industry developments set to shake up mobile this year
Get Teh Facts
Newzoo furthers its games engagement insights
"The games business is moving at such a rapid pace that it's increasingly difficult for brands and game publishers to keep up with and understand what is driving trends"
Embrace Diversity
Players in the US and UK would like to see more diversity in games
"The protagonists of the game tend to be dominated by males, and the online gaming community of this franchise tends to follow suit"
Pgc Digital
PGC Digital: Apple removing IDFA "could have really negative impacts on the entire industry," says Gamejam CEO Christian Calderon
Apple is set to introduce new privacy measures in iOS 14
Money Money Money
Newzoo now projects the games industry to generate $174.9 billion this year
Mobile games revenue has increased to $86.3 billion
Nation Of Billions
There will be 2.5 billion mobile gamers by the end of 2020
So predicts Newzoo
Money Money Money
Cloud gaming will generate $585 million in 2020
Expected to rise to $4.8 billion by 2023
Embrace Diversity
Report: 46 per cent of all gamers are female
The majority of gamers are above 20 years of age
On The Rise
There will be 2.5 billion mobile gamers worldwide at the end of 2020
Overall gamer count expected to hit three billion in 2023
Mobile Dominance
The mobile games market faces the least disruption from coronavirus according to Newzoo
It will generate $77.2 billion in 2020
Newzoo Report
China games revenue set to exceed $46 billion in 2024
Mobile games revenue generated an estimated $18.5 billion in 2019
Get That Data
Newzoo teams with Reddit for games engagment data
"Gaming communities on Reddit are incredibly engaged"
Esports Predictions
Esports revenue will exceed $1 billion in 2020
China will generate the most revenue
Market Overview
Territory report: data and interviews from the UK games scene
The keys to the kingdom: inside the UK industry, market and mobile sector
Mobile Leads The Way
Soaring to over $4 billion, southeast Asia is the fastest-growing games market
Up 14% in 2019
Go Low, Go Big
Why tens of millions more Android gamers are playing PUBG Mobile than Fortnite
New number from Newzoo
Market Value
The US will overtake China as world’s most lucrative games market this year
Global games market estimated to be worth $152.1 billion by the end of 2019
Market Data
More than half of the world’s mobile gamers are based in Asia
Newzoo's head of analytics Jelle Kooistra delves into how markets around the world still have room to grow
Enthusiastic
Newzoo: Over 46 per cent of all “gaming enthusiasts” are women
Women are likely to be killing time on mobile games in Newzoo's gaming demographic breakdown
Money Money Money
Newzoo: Tencent responsible for 15% of 2018's global games revenue
Chinese tech and entertainment giant saw close-to $20bn coming in last year
Reality
Newzoo: Games are leading the augmented reality charge
But support for AR is still restricted to a handful of handsets
Research
Newzoo: Mobile gamers are more receptive to brands than non-gamers
The Activision-Blizzard partnered Betting on Billions paper makes key insights into mobile gaming demographics
The China Effect
Newzoo's drops 2018 global games industry revenue forecast by $3 billion
Mobile dip by $8bn, PC and console forecasts lower overall decline
Deal
Advance snaps up majority stake in games analytics firm Newzoo
The media company will make a significant capital investment in Newzoo as part of the deal
Pay To Play
Mobile is the most popular platform for gaming, but the least for paying customers
Newzoo study finds the platform has a lower player-to-payer ratio than console or PC
Stats
Static full-screen generate largest revenue share amongst casual games in the West
Appodeal surveyed a host of mobile casual games developers to look into monetisation trends