Interview
Windup Minds' Bernie Yee on Plants vs. Zombies, UA costs and the wrong lessons from free-to-play
The PvZ 2 producer opens up about gentle monetisation, why mobile was off the table for his new studio and what F2P actually requires
Company Profile
PopCap Games
Website
www.popcap.com
About
It all started in 2000 with John Vechey, Brian Fiete, and Jason Kapalka. PopCap's flagship game Bejeweled was an instant hit. These days, PopCap has nearly 200 whip-smart, talented and happy employees and is steadily growing.
Related People
Devin Low
Creative Director
Accolades
Articles featuring PopCap Games
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Back From The Dead
Plants vs Zombies 3: Welcome to Zomburbia soft launches in the UK and other select regions
The hugely popular action puzzle game is back. It's time to enjoy classic Plants vs Zombies gameplay with another new twist
A Time Of Reflection
PocketGamer.biz’s top five biggest news stories of 2021
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Back For Brains
PopCap resurrects Plants vs. Zombies 3 - now back in soft launch
Testing in Australia and the Philippines
Ceasefire
Updated: EA pulls Plants vs. Zombies 3 from soft launch
"It’s time to pull the game back to incorporate your thoughts and reimagine a few things"
Dig It
Plants vs. Zombies 3 rises from the dead in new soft launch trailer
Ireland, Romania and the Philippines can download now
Company Roundup
Meet 31 of the top most exciting Washington state games companies
Get a chance to meet with the state's finest at Pocket Gamer Connects Seattle on May 13th to 14th
Popcap Layoffs
Plants vs. Zombies developer PopCap lays off staff at Seattle studio
Studio aims to refocus on key titles and new projects
The Charticle
How has the market responded to the changing genres of Plants vs. Zombies and Best Fiends?
Has the change been resisted, or welcomed with open arms?
Playing Its Cards Right
How PopCap entered the collectible card game genre with Plants vs. Zombies: Heroes
Creative Director Devin Low on PopCap's strong hand
Iap Inspector
How does PopCap's CCG debut Plants vs. Zombies: Heroes monetise?
IAPs from the players' perspective
Shanghai Calling
EA hiring for Creative Director, Arts Director, and CG Supervisor at its PopCap Shanghai studio
Experienced individuals needed to establish Plants vs Zombies and Need for Speed brands in Asia
PocketGamer.biz Week That Was: Farewell Flappy Bird, Supercell's $892 million sales, and Molyneux says F2P is a sledgehammer
The past 7 days in bite-sized portions
PocketGamer.biz Week That Was: Nintendo says no to Mario on Mobile, Zynga races ahead with CSR Racing, and Google sells off Motorola
The past 7 days in bite-sized portions
PopCap Shanghai to lead Chinese culturalisation of key EA Mobile IP
FIFA, Need for Speed and Battlefield on the cards
Monetizer Special: 8 games with very weird IAP economies
Some clever and some stupid decisions revealed
GDC Online 12: PopCap's Contestabile on keeping Bejeweled Blitz an 'evergreen success'
#gdconline Constant tweaking
PopCap closes Dublin office, 96 jobs affected
Many employees offered new positions
PopCap reorganises, losing 50 staff in US and maybe its Dublin office as it deals with F2P social mobile shift
John Vechey explains the hard decision to stay viable
'Hardcore' games gaining mobile momentum, but casual will remain king, reckons PopCap
Contestabile says two can co-exist
Casual Connect 2012: If you use them properly, push notifications are the best marketing tool says PopCap's Contestabile
#casualconnect Driving engagement
Mobile games not always played 'on the go', reports PopCap
Vast majority played on the sofa
Almost half of all game time spent on mobile titles
PopCap survey gives consoles a kicking
PopCap makes merchandising move with Plants vs. Zombies and Bejeweled
Publisher signs multiple licensing agreements
GDC 2012: Developers scrambling to accommodate iPad HD, claims PopCap
#gdc Hi-res games incoming
GDC 2012: PopCap's Contestabile on how setting Bejeweled Blitz free meant 9x more downloads and 5x more revenue
#gdc The power of fun and free-to-play
PopCap's Andrew Stein on why iPad 3 has developers running scared
Bigger doesn't always mean better
Global Winners
Top 50 Mobile Game Developers of 2012
The movers and shakers of the past 12 months
2011 in review: Giordano Contestabile, franchise business director, PopCap Games
It's been about scale. Next year, we'll need to be better
PopCap retires Bejeweled 2 + Blitz but releases first freemium iOS game as it refreshes brand on iPhone
Gains Bejeweled Blitz plus all-new 99c Bejeweled
Nintendo should have quit hardware race 'about 18 months ago', claims PopCap's David Bishop
3DS not cutting the mustard
GDC Online 11: John Vechey on the social gaming transition and why PopCap now has monetisation designers
#gdc_online Change is always in the air
GDC Online 11: PopCap's Contestabile says Android ARPU could rise from 20% of iOS to 50% by end of 2012
#gdc_online Following the green robot
Freemium games could make up 95% of iOS downloads in one year's time, reckons PopCap's Giordano Contestabile
And 80 percent of its revenue
PopCap adds IAP to iPhone version of Plants vs. Zombies
Nine mini-games for $2.97
PopCap survey reveals UK gamers spend 10% of their games budget on mobile
More than half of Europe's adults play games
PopCap signs deal with Sony Ericsson to bring library to Xperia mini models
Developer's first steps on Android in Europe
PopCap set to be acquired for more than $1 billion, say 'multiple sources'
Unnamed party looking to buy Bejeweled publisher
PopCap hands Amazon Appstore 2 week exclusive on Android's Plants vs. Zombies
Following in Angry Birds' footprints
Prepping for IPO, PopCap launches Bejeweled-based Pop Tower meta-social mobile game on GREE
Part of emerging Asia Pacific expansion
PopCap heads to Android with exclusive two week-only Amazon Appstore availability
Chuzzle and Plants vs. Zombies go free for launch
PopCap saw mobile revenues rise 50% in 2010
Explosion on iOS
PopCap stops its designers' heads exploding with launch of experimental label 4th & Battery
First game will be Unpleasant Horse for iPhone
Conversion rates from Bejeweled LIVE trial to paid on WP7 are encouraging says Popcap's Giordano Contestabile
Looking good for the future
PopCap considering public offering before end of 2011
Publisher has also considered selling out
PopCap claims 73% of UK consumers have played a game on their phone
Mobile overtakes console and PC as platform of choice
Global View
Top 50 Mobile Game Developers of 2011
The movers & shakers of the past 12 months
PopCap's mobile games revenues were $30 million in 2010
Planning for an IPO in H2 2011
2010 In Review: David Bishop, PopCap
We're very interested in the possibilities of tablets
PopCap head Ed Allard on why web reports on app data privacy concerns are misleading
Bejeweled 2 only sends data to Facebook