Getting In Early
Zynga, MZ, and King are already blocking App Store Search Ads on their own games
Bigger brands leave space wide open
Company Profile
Zynga
Website
www.zynga.com
About
Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc.
With massive global reach in more than 175 countries and regions, Zynga has a diverse portfolio of popular game franchises that have been downloaded more than four billion times on mobile including CSR Racing™, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Toon Blast™, Toy Blast™, Words With Friends™ and Zynga Poker™. With Chartboost, a leading mobile advertising and monetization platform, Zynga is an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale.
Founded in 2007, Zynga is headquartered in California with locations in North America, Europe and Asia.
Related People
Jeff Ryan
Chief People Officer
Keisha Krainer
Talent Operations Manager
Javi Digiorgio
Associate Creative Director
Phuong Phillips
Chief Legal Officer
Joe Canose
Director of game design
Vikrant Agarwal
Growth Product Manager
Jonathan Knight
VP, Games
Mark Pincus
CEO
Katie Ites
Lead art outsource manager
Henry LaBounta
Chief Visual Officer
Peter Rossetti
Director of Product
Vimal Sathish
Director of Design
Nicole Hartvig David
VP of marketing
Don Mattrick
CEO
Alex Garden
President of Studios
Jonathan Lopera
Head of Communications, EMEA and APAC
Phil Suh
Senior Director, Ad Monetization & Product
Vijay Pendakur
Chief Diversity, Equity, and Inclusion Officer
Gerard Griffin
Chief Financial Officer
Matt Wolf
VP, Blockchain Gaming
Poornima Seetharaman
Director of Design
Frank Gibeau
CEO
Heather Houston
Senior director of product
Yair Melamed
Senior Vice President, Games
Paula Neves
Senior Product Manager
Christopher Magoun
Lead game designer
Dmitriy Makiyevskiy
Director Ad Partnerships & Operations
Buğra Koç
General Manager, Turkey
Yaron Leyvand
Executive VP of Mobile
Lauren Brown
Associate Art Director
Vaibhav Sahgal
GM, Words With Friends
Michelle Del Rosario
Principal Software Engineer
Tatum Clanton
Game design director, Words With Friends 2
+30 more
Accolades
Articles featuring Zynga
Get The Message
Zynga’s pro-activeness with iMessages reaps dividends for Words With Friends
Downloads up 74%
More Zynga Hires
Zynga recruits another EA exec as its new Chief Financial Officer
Gerard Griffin leaves EA after 10 years
Zynga Hiring Spree
Zynga hires ex-DeNA VP Doug Scott as its new CMO
Yet another senior hire for Zynga
Rebuilding Job
Zynga kills soft launched CityVille game for failure to meet expectations
But still committed to brand
Long Wait
Zynga's Social Slots see 31% growth but overall the company remains loss-making
Waiting for a hero
The Longest Night
Forget CSR Racing 2: Dawn of Titans remains the defining factor in whether Zynga's $527 million acquisition of NaturalMotion will be viewed a success
The wait continues
Zynga's Latest Exec
Zynga swoops for EA exec Matthew Bromberg as its new Chief Operating Officer
New exec will oversee business operations and Bangalore studio
Times Move On
Why CSR Racing 2 won't be the hit Zynga needs
Vladimir Funtikov explains
Fast Forward
Shifting gears: the making of CSR Racing 2
GM Julian Widdows on making racing social
Pole Position
Hall of Fame: NaturalMotion's Torsten Reil on an exciting future of new genres
It all started with Elite
Ea Reunited
Zynga's poaches EA's SVP Mobile Publishing Bernard Kim to head up revenue push
It's the job merry-go-round
Best Of The Best
Top 50 Mobile Game Developers of 2016
The shakers, movers and moneymakers
New Job
Kabam's Chris Petrovic now SVP at Zynga
New business challenges
All In Hand
Keep calm and carry on racing: Zynga VP Chris Plummer now leading CSR Racing dev Boss Alien
Boss Alien in safe hands
What's Next?
Updated: With CSR Racing 2 still in soft launch, studio boss Jason Avent leaves
Boss Alien loses boss
All Change Again
Zynga puts its trust in operational excellence, as ex-EA Mobile EVP Frank Gibeau becomes its surprise new CEO
Pincus reverts to chairman role
Fresh Eyes
Zynga's Henry LaBounta on the importance of 'learning to see'
Catching up with a Chief Visual Officer
Jackpot
Social casino growth sees Zynga post $3 million profit in FY15 Q3
Beats guidance
Number Crunching
Ranking King, Zynga, EA, Gameloft and Glu in terms of their revenue and player reach
Graphing success and failure
Back To The Fold
Zynga acquires ex-exec's new company Rising Tide Games
Zynga is looking to expand its casino portfolio
Growth Area
With advertising already 19% of sales, Zynga is building out its own PMP to attract big brand dollars
Sticky eyeballs
Nadir Continues
Still loss-making and losing players, but Zynga sees FY15 Q2 sales up 9% to $200 million
Trying times
Rival Move
Zynga hires ex-EA Mobile EVP Frank Gibeau
Joins Bing Gordon on the board
Wide Appeal
Zynga's Empires & Allies is off to a solid start, especially in US, Japan and China
Global beachhead established
Parent Trouble
NaturalMotion QA team feels the pain of Zynga job cuts
QA department is hit
Hard Times
Mobile majority Zynga sees FY15 Q1 sales down 5% to $183 million
Losses will continue
Blood On The Tracks
Zynga shares up 11% following 364 job cuts
Tough decisions go down well with investors
New Angle Of Attack
How Zynga is looking to move mobile strategy from 'breach and flood' to 'rolling momentum'
The thinking behind Empires & Allies
Jobs Merry-go-round
Following Mattrick out from Zynga, Clive Downie is Unity's new CMO
As one door closes...
Experience Injection
Zynga strengthens board with ex-Big Pharma CFO
Louis J. Lavigne Jr. lends support
Simply The Best
Top 50 Mobile Game Developers of 2015
The shakers, makers and movers
Something Old
Mattrick out as Mark Pincus regains control at Zynga
Time for a CEO swap
New Stream
Zynga generated $153 million of revenue from in-game ads in 2014
Money for old eyeballs
Slowing Decline
Despite going majority mobile, Zynga sees 2014 revenue down 21% to $690 million
Hard year ahead
Hall Of Fame
Hall of Fame: Clive Downie
Zynga COO on climbing to the top
Charticle
Can New Words With Friends continue the franchise's success?
New game, same words
Interview
Zynga on persuading committed players to upgrade to New Words With Friends
The best just got better
Jobs Board
LINE man joins Wooga, Zynga's reshuffle continues, and Next Games looking for designers
Job lot
Jobs
Zynga's head of social slots leaves for stealth start-up
End of the line
Jobs Board
Zynga appoints Pete Hawley as GM, SkyMobi gets new SVP, and Glu, Telltale, and Kabam all search for new talent
New positions
Jobs
Zynga appoints EA, Sony, Lionhead veteran Pete Hawley as GM
The rebuild continues
Zynga right on track despite disappointing quarter, says CEO Don Mattrick
Playing the long game
Financials
Another three months of pain as Zynga sees FY14 Q2 revenues down 34% to $153 million
Signs NFL, Tiger Woods and Looney Tunes licences
Financials
King and Glu's share prices rise sharply on no news whatsoever
But Zynga remains in the dumps
My Horse, CSR Racing and Clumsy Ninja powerhouse NaturalMotion is hiring
Apply within
The Charticle
Has FarmVille 2: Country Escape planted the seeds of success?
Growing tall
Singular vision: Zynga co-founder Schiermeyer to unite analytics and design at fresh mobile studio
Balancing the scales
Week That Was
A new age for Zynga, Microsoft formally acquires Nokia, and Kabam bullish about IPO
The past 7 days in bite-sized portions
Interview
Zynga deal goes beyond the price tag - it's about putting quality first, says Torsten Reil
NaturalMotion CEO on company synergies