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Mixi profits tumble by 31% as it begins to test Monster Strike in Western markets

Marvel Tsum Tsum gets a brief mention
Mixi profits tumble by 31% as it begins to test Monster Strike in Western markets
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Mixi (TYO:2121) has released its financials for its Q2 FY16 for the three months ending September 30th 2016.

It posted sales of $369.63 million, down 13.1% year-on-year and 16.9% quarter-on-quarter. Profits also tumbled to $87.4 million, down 25.4% year-on-year and 31.5% quarter-on-quarter.

Its number of users has dropped by around 8% quarter-on-quarter. Monthly revenues also "significantly fell short" of its predictions for the month of September.

To fight this, the developer is planning on pushing harder with its main money-maker Monster Strike. The game has its own anime and a film coming out in Japan in December 2016.

Pushing West

Mixi is beginning to test markets in Western Europe and South America, and is also preparing to re-enter China, a plan it has had since August 2016.

Its push into Western Europe and South America comes in spite of its decision to suspend marketing in the US.

However, it appears the developer will shut down Monster Strike in South Korea at the end of November. The financial release does not make it clear why this is happening, though it likely means the hit Japan game has not built up enough traction in South Korea.

Marvel Tsum Tsum was the only other game mentioned in the financials. It recently surpassed six million downloads in its first nine months of release.

Its plan for the future appears to be continuing with its Monster Strike push. The game continues to be a top performer in the Japanese grossing charts where it generates 90% of its revenues.