India On The Rise
India's mobile games market set to reach $2.4bn by 2029
Combined IAP and IAA revenue is expected to reach $1.5bn in 2026
Company Profile
Mixi
Website
mixi.jp/
About
Mixi is an online Japanese social networking service. It was founded in 2004 and is owned by Mixi, Inc.
Accolades
Articles featuring Mixi
Next Generation
India’s LVL Zero incubator unveils first cohort of 10 games startups
Each startup receives an equity-free grant of $10,000 as well as mentorship and publisher access
Accelerator Program
Nazara teams up with Mixi and ChimeraVC to launch India-focused LVL Zero accelerator
Each startup will receive a $10,000 equity-free grant and access to global mentors, tools, and growth platforms
Golden Week Glory
Golden Week 2025: Pokémon TCG Pocket dominates, Fate/Grand Order falls, and a 2012 title makes a surprising rise
The 10 best-performing mobile games in Japan generated $81m this Golden Week, up from $44.9m in 2024
Monster Milestone
Monster Strike surpasses $11bn in 11 years with Japanese dominance
Mixi’s flagship has surpassed $1bn in annual player spending five times, twice since Western shutdown
Reigning Revenue Raisers
Top 10 highest-grossing mobile games of all time
From Candy Crush and Clash of Clans to Pokémon and Lineage M
Investment
Japanese mobile entertainment company Mixi to invest $50m in Indian market
The money will be issues as part of their corporate venture capital
Mo' Money
Honor of Kings is the first mobile game to generate $10 billion
Mobile games get really big
Best Of 2021
The Top 50 Mobile Game Makers of 2021
The movers, the shakers, and all those funky moneymakers
A New Verse
Mixi’s Langer Lee joins ByteDance game's division Nuverse
Lee will take over as head of corporate development
Lockdown Lift
Five mobile games have made more than a billion dollars in 2020 so far
PUBG Mobile, Honor of Kings and Pokemon GO all make list
Investment
Mixi becomes the latest firm to invest in Genies
"We are looking to build platforms that enrich communication through the power of entertainment and technology"
Best Of 2020
The Top 50 Mobile Game Makers of 2020
Revealed: The movers, shakers, and moneymakers
Money Money Money
PUBG Mobile was the top-grossing mobile title in May 2020
It generated $226 million
Pgc Digital
PGC Digital: Learn key strategies from Mixi for creating a successful game
"Thinking about your target audience in terms of user behaviour"
Money Strike
Monster Strike and Fate/Grand Order generated over $500 million in Q3 2019
Fate/Grand Order followed in second place
Best Of 2019
The Top 50 Mobile Game Makers of 2019
Revealed: The movers, shakers and moneymakers!
Monster Declines
Mixi eyes casual players for Monster Strike revival as game surpasses 50m installs
FY2020 profits forecast to drop by 88.6 per cent
Acquisition Strike
Japanese developer Mixi partners with XTech to accelerate M&A plans
Partnership could see expenditure of up to $271 million
Huge
Monster Strike and Puzzle & Dragons have grossed more than $7 billion each
More than five years later, Mixi’s game is still experiencing revenue growth
Best Of 2018
The Top 50 Mobile Game Developers of 2018
Revealed: the movers, shakers and moneymakers!
What's Next?
Monster Strike publisher Mixi plots $900m investment in biz dev and M&A over next five years
$100 million earmarked for Monster Strike and new IP development
Mixi Financials Q3 Fy18
Mixi revenues slide but Monster Strike remains one of the world's top grossing mobile games
No plans for the future revealed
Mixi Financials Q2 Fy18
Monster Strike clears 40 million downloads following launch in China
Mixi still focusing all its efforts on the game
What's New?
After another big year the old guard still dominate Japan's mobile games market
Revenues up 35 per cent but what's driving them?
Best Of 2017
Top 50 Mobile Game Developers of 2017
The movers, shakers and moneymakers
Mixi Financials Q1 Fy18
Mixi revenues grow to $437.1 million as Monster Strike nudges 40 million downloads
New game Fight League also has a solid opening week
Vaulting Ambition
What happens when global expansion goes bad: A cautionary tale from Japan
What GungHo and Mixi learned from GREE and DeNA
Mixi Financials Q4 Fy17
Mixi sales reach $1.82 billion as Monster Strike hits record number of users in Q4 FY17
Plans $114 million investment into its entertainment business for FY18
The Charticle
Worldwide top grosser but never in the US top 100: Why Mixi canned Monster Strike
Is the chasm between Japanese and American tastes a bridge too far?
Strike No More
Mixi to shut down Monster Strike's English-language version on August 1st
No refunds, no transfers
Mixi Financials Q3 Fy17
Mixi sales and profits are up as Monster Strike interest holds steady in Japan
Anime and film help promote the game
Where Now?
How XFLAG plans to increase spending from Monster Strike's core Japanese players
Langer Lee talks strengthening Japanese dominance and approaching new territories strategically
Mixi Financials Q2 Fy17
Mixi profits tumble by 31% as it begins to test Monster Strike in Western markets
Marvel Tsum Tsum gets a brief mention
Tsum More
Marvel Tsum Tsum amasses six million downloads in nine months of release
A whole lot of stacking
The Ideal Mixi
Marvel Tsum Tsum developer Mixi on catering to the new casual Marvel fan
Senior Producer Erika Nakamura explains why Disney chose Mixi
Huge Tsums
Disney swaps LINE for Mixi to publish new toy-based game Marvel Tsum Tsum
Launched first in US and Canada
Closer To Home
Mixi suspends Monster Strike's US marketing; pivots to focus on China
Competitive beast
Best Of The Best
Top 50 Mobile Game Developers of 2016
The shakers, movers and moneymakers
Looking Ahead
Part funded by Mixi and COLOPL, GREE announces its $12 million VR investment fund
Western focus for Japanese outfit
Getting Creative
Mixi hooks up with Facebook for US marketing push for a localised Monster Strike
8 videos for 8 player segments
Monster Mash
Japanese free-to-play RPG Monster Strike earns $4.2 million a day
Something has risen in the east.
Seeking A Billion
Japan #1 Monster Strike raking in $3.8 million per day
Touted as Japan's next billion-dollar mobile game
Simply The Best
Top 50 Mobile Game Developers of 2015
The shakers, makers and movers
Monster Strike finally snatches Japanese #1 top grossing spot from Puzzle & Dragons
Report reveals the winds of change in Japan's app charts
Quiz RPG hits 26 million; is poised to dethrone Puzzle & Dragons' download total in Japan
The race is on
Mixi marvel: How Monster Strike is turning around the fortunes of Japan's social star
Stock now higher than DeNA