My.Games launches business modelling tool for AdsAdvisor 

• My.Games launches Business Modeling to help studios forecast revenue and control costs.
• Studios can simulate user acquisition strategies across iOS, Android, Samsung, and Huawei.
• It can also be used to test game launches and monetisation strategies using real-world data.

My.Games has launched Business Modeling within its AdsAdvisor platform to help game studios forecast revenue and control costs. 

Designed for mobile businesses, Business Modeling is described as a scenario-based financial planning tool that teams can use to align goals. 

It allows game studios to simulate user acquisition scenarios across platforms like iOS, Android, Samsung, and Huawei to assess their financial impact over time.

New strategies 

Business Modeling also supports version comparisons, top-up web payments, seasonal multipliers, and historical data uploads to assist with forecast accuracy. 

Studios can test game launches or monetisation strategies using real-world data to support decision-making.

“With mobile app businesses increasingly driven by data, we built Business Modeling to give mobile marketers a clear, practical way to connect strategy with outcomes,” said AdsAdvisor COO Eugene Chernysh. 

“Releasing in H2 2025, it’s the right tool at the right time - helping teams prepare for year-end performance cycles and plan confidently for the year ahead. 

“Whether you're focused on growth, margin, or long-term efficiency, Business Modeling turns financial planning into a true growth tool - and keeps every team aligned around shared business goals.”