Fire Emblem Heroes generated almost $300 million in revenue in its first year

Sensor Tower estimates it's still generating $10 million each month

Fire Emblem Heroes generated almost $300 million in revenue in its first year

Nintendo's third mobile game Fire Emblem Heroes is estimated to have generated $295 million in revenue in its first year of release, according to Sensor Tower.

The mobile market research firm claimed that this was almost five times the amount of revenue that Super Mario Run generated in its first year. However, Fire Emblem Heroes is a traditional free-to-play game, while Super Mario Run had one premium IAP to unlock all its content.

Animal Crossing: Pocket Camp, meanwhile, is estimated to have earned around $20 million in revenues in its first two months of release. Fire Emblem Heroes generated an estimated $86 million in its first two months, around four times the amount Pocket Camp made.

Around the world

The strategy game has proven popular across the globe, with 59 per cent of its revenues generated in Japan and 29 per cent in the US. By comparison, Pocket Camp generated 82 per cent of its revenues in Japan.

Fire Emblem Heroes continues to be a success for Nintendo and DeNA, generating an estimated $10 million each month. It was also the 34th highest grossing game worldwide in January 2018.

Nintendo is now working on its fifth mobile game, Mario Kart Tour. Details on the game are thin, though it may be set to use the "free-to-start" model first seen in Super Mario Run.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.