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Toy Blast collects over $440 million in worldwide revenue

Toy Blast collects over $440 million in worldwide revenue

Peak Games' 2015 puzzler Toy Blast has passed $440 million in revenue worldwide.

Sensor Tower reports that Toy Blast earned $36.9 million this August alone, marking a year-over-year increase of 36 per cent. That month, Toy Blast ranked 48th for revenue among all apps worldwide.

Most player spending came from the US which brought in $312 million in revenue, accounting for 71 per cent of the total. The UK came in a distant second, with 4.1 per cent of the paying audience at $18 million.

Toon Town

While Peak Games’ first Blast title continues to do well, its follow-up has also found overwhelming success.

Revenue for 2017’s Toon Blast breached $200 million within the game’s first year on sale. Much of this success came from a particularly star-studded marketing campaign.

Thanks to a $100 million cash infusion following a deal with Zynga, Peak Games used the funding to partner with Deadpool actor Ryan Reynolds. Over three months, the developer worked with Reynolds to create an extensive and reactive advertising campaign for the mobile puzzler.

Peak Games was ranked 10th in PocketGamer.biz's top 50 Mobile Developer list for 2018.


Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and Pocketgamer.biz, she's written across the games media landscape and was named in the 2018 GamesIndustry.biz 100 Rising Star list.

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