Oscar Clark

Profile

Oscar Clark

Job Title

Chief Strategy Officer

Organisation Fundamentally Games

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About

Oscar Clark has been a pioneer in online, mobile, and console social games services since 1998. He is also author of the book, Games As A Service – How Free To Play Design Can Make Better Games.

Related Company

Fundamentally Games

Related People

Becky Jowsey

Becky Jowsey

Researcher, Fundamentally Games

Ben Moss

Ben Moss

Business Development and Marketing, Fundamentally Games

Glyn Fairweather

Glyn Fairweather

Games Design Analyst, Fundamentally Games

Articles featuring Oscar Clark

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Podcast: The EU's Digital Fairness Act and what it means for the games industry explained

October 21, 2025

Podcast: The EU's Digital Fairness Act and what it means for the games industry explained

Arcanix CSO Oscar Clark and Flux Digital Policy director of policy and public affairs Celia Pontin delve into potential impact on free-to-play

October 2, 2025

"Problematic for the industry" or "long-term investment"? The games industry reacts to EA's historic $55 billion deal: Part two

Our Mobile Mavens weigh in on the one of the biggest deals in games history

Four decades of Mario: What the industry has learned from one of gaming's most iconic characters

September 12, 2025

Four decades of Mario: What the industry has learned from one of gaming's most iconic characters

As Super Mario Bros celebrates its 40th anniversary our Mobile Mavens discuss the legacy of one of Nintendo's most loved characters

“Like airport security for UGC”: The Mobile Mavens react to the UK's Online Safety Act

“Like airport security for UGC”: The Mobile Mavens react to the UK's Online Safety Act

New safety laws raise questions for the future of online play

Mobile Mavens: The verdict on Xbox Game Pass and Microsoft's games strategy

Mobile Mavens: The verdict on Xbox Game Pass and Microsoft's games strategy

We asked our Mobile Mavens how they feel about Xbox Game Pass, Microsoft’s "play anywhere" shift and whether the subscription service model really works for games

Mobile Mavens: Direct-to-consumer strategies for an open App Store

Mobile Mavens: Direct-to-consumer strategies for an open App Store

We asked our Mobile Mavens how the latest policy shift could reshape the app economy and what developers should do to get ahead

The industry reacts to landmark ruling against Apple's App Store payment policy

The industry reacts to landmark ruling against Apple's App Store payment policy

Our Mavens share their insights on what this means for the industry and what may happen next

Mobile Mavens: What are Nintendo Switch 2's chances of success and is there an opportunity for mobile devs?

Mobile Mavens: What are Nintendo Switch 2's chances of success and is there an opportunity for mobile devs?

As Nintendo prepares for the launch of the Switch 2 we spoke to our Mobile Mavens to get their insights on the next big console release

Register now for tomorrow's Game Economy Design MasterClass workshop

September 17, 2024

Register now for tomorrow's Game Economy Design MasterClass workshop

Grab your ticket now for tomorrow's big workshop and learn all about game economy balance and building sustainable long-term engagement

Last chance to register for today's free Game Economy Design MasterClass webinar

September 4, 2024

Last chance to register for today's free Game Economy Design MasterClass webinar

Grab your ticket now for today's big webinar and learn all about game economy balance and building sustainable long-term engagement

Last chance to sign up to the game design for engagement and retention MasterClass

August 27, 2024

Last chance to sign up to the game design for engagement and retention MasterClass

Two-hour online workshop takes place on Wednesday, August 28th and teaches attendees how to building lasting engagement and sustainable retention

Mobile Mavens: The expert's guide to surviving Gamescom

August 15, 2024

Mobile Mavens: The expert's guide to surviving Gamescom

How to avoid the crush, be at the best party, and make all the best connections. Our Mavens give their tips and tricks for getting the best out of Europe's biggest games show

PocketGamer.biz MasterClass: Monetisation models, resources, and taking players on a journey

Monetisation Masterclass

PocketGamer.biz MasterClass: Monetisation models, resources, and taking players on a journey

Fundamentally Games CEO Oscar Clark shares insights into the art of pricing while actually making a good game

Register now for today's Game Monetisation Design Webinar

Register now for today's Game Monetisation Design Webinar

Deep dive learning online for user engagement, retention, monetisation and game economies

Fundamentally Games' Oscar Clark on designing long-term games revenue

Monetisation Design

Fundamentally Games' Oscar Clark on designing long-term games revenue

The Fundamentally Games CEO breaks down the best practices of monetisation design

Mobile Mavens: What should we expect from Disney's big $1.5 billion deal with Epic and Fortnite?

Mobile Mavens: What should we expect from Disney's big $1.5 billion deal with Epic and Fortnite?

Our Mobile Mavens share their thoughts on Disney’s $1.5 billion investment and partnership with Epic Games

Games industry predictions for 2024: Big games will get bigger, M&A will start to scale back, and third-party app stores

January 3, 2024

Crystal Ball Time

Games industry predictions for 2024: Big games will get bigger, M&A will start to scale back, and third-party app stores

The Mobile Mavens gaze into the crystal ball to share their thoughts and expectations for the year ahead

Mobile Mavens' New Year's resolutions for 2024 part two: Giving back, supporting those hit by layoffs, and not repeating past mistakes

January 2, 2024

New Year's Resolutions

Mobile Mavens' New Year's resolutions for 2024 part two: Giving back, supporting those hit by layoffs, and not repeating past mistakes

The Mobile Mavens share their ambitions for the coming year

Mobile Mavens' mobile games of the year 2023: Monopoly GO, Street Fighter Dual, Honkai: Star Rail, and more

December 29, 2023

Game Of The Year

Mobile Mavens' mobile games of the year 2023: Monopoly GO, Street Fighter Dual, Honkai: Star Rail, and more

The Mobile Mavens share the best mobile games they've played this year

Mobile Mavens on the biggest games industry trends of 2023:

December 21, 2023

Industry Trends

Mobile Mavens on the biggest games industry trends of 2023: "This has been the single hardest year in games I think I have seen in my career"

The big names in the industry tell us what they thought the biggest stories of the year were

Mobile Mavens' highlights and lowlights of 2023:

December 20, 2023

Mobile Mavens' highlights and lowlights of 2023: "Snatching victory from the jaws of defeat"

The big names in the industry tell us how a challenging year in the industry went for them and their business.

December 4, 2023

"Unity - I'm done" Why Fundamentally Games’ CEO Oscar Clark is switching platforms

After backing the platform 100%, this former Unity evangelist has had enough. Here's why

Breaking the rules: Magical secrets of game design

August 11, 2023

Breaking the rules: Magical secrets of game design

Fundamentally Games’ Oscar Clark breaks down the core rules of game design and how they drive gameplay

Subscription is death (without upsell)

Subs As Service

Subscription is death (without upsell)

Because a great subscription service simply isn't enough. Fundamentally Games' Oscar Clark explains where you're letting your most faithful customers down and leaving their cash on the table

Fundamentally Games’ Oscar Clark: The secrets of successful live ops and monetisation

Fundamentally Games’ Oscar Clark: The secrets of successful live ops and monetisation

Author, CEO and games industry insider, Oscar Clark reveals his strategy for making great games that win fans and make money

Take control of your user acquisition campaigns - a masterclass with Bango

User Acquisition Masterclass

Take control of your user acquisition campaigns - a masterclass with Bango

As the challenges facing app marketers grow, how do you understand what players want - and find audiences more effectively? Find out from our industry experts

Webinar: Take back ownership of your user acquisition with help from Bango

Own Your Ua Webinar

Webinar: Take back ownership of your user acquisition with help from Bango

App marketers - do you feel hostage to changing data regulations and self-serving ad platform targeting approaches?

Jetpack Collective announce action 'roguelite' UnderKnight

January 25, 2023

Putting Players First

Jetpack Collective announce action 'roguelite' UnderKnight

Building on their quest to put players first, their second release aims to deliver true console-style gaming on mobile

What do mobile eSports games need to do to win?

January 2, 2023

Winning At Esports

What do mobile eSports games need to do to win?

eSports are on the rise and with mobile gaming taking the lead they're certain to take over there too. But what does a mobile eSports games need to succeed?

Where have all the mobile indie games gone?

November 22, 2022

Where have all the mobile indie games gone?

Oscar Clark discusses the reasons behind an apparently declining number of indie mobile games being produced recently

Stadia may be gone, but will the entire cloud gaming sector go with it?

October 28, 2022

Stadia may be gone, but will the entire cloud gaming sector go with it?

Industry experts react to the closure of Google Stadia

Three core ways to validate your game ideas

Three core ways to validate your game ideas

Fundamentally Games' Oscar Clark provides his alternative to the 'pillars' of game design with his three-pronged approach that acutely combines data and insight with design and the player journey

The new wilderness of mobile game monetisation

Monetiser Summit

The new wilderness of mobile game monetisation

AdInMo’s Chris Wright shares his insight from the Pocket Gamer Monetiser Summit, including his excitement at the seismic disruption the ad industry is experiencing

Speaker Spotlight: Fundamentally Games’ Chief Strategy Officer Oscar Clark on the great next opportunity for the mobile games market, Live Ops!

Speaker Spotlight

Speaker Spotlight: Fundamentally Games’ Chief Strategy Officer Oscar Clark on the great next opportunity for the mobile games market, Live Ops!

Meet the superstar experts that will be leading the conversation at Pocket Gamer Connects Seattle, May 9-10

Mobile Mavens: Reactions to Take-Two's acquisition of Zynga

January 11, 2022

Largest Gaming Acquisition

Mobile Mavens: Reactions to Take-Two's acquisition of Zynga

Industry responds to $12.7 billion acquisition

6 top tips for game devs to adapt to app store and privacy regulation changes

October 13, 2021

6 top tips for game devs to adapt to app store and privacy regulation changes

Find out more on 26 October

Breaking the User Acquisition Glass Ceiling

Test, Iterate, Improve

Breaking the User Acquisition Glass Ceiling

Oscar Clark on best practice for building audience

Valuable Insight

Pick up new skills on all things game design with the PocketGamer.biz MasterClasses taking place THIS WEEK!

There’s still time to register for your desired masterclass - access essential insight from the finest games industry mentors

Hurry! Last chance to book half-price MasterClass tickets before Early Bird ends at midnight!

Access essential insight from the finest games industry mentors at a reduced rate! Book now before time runs out!

Fundamentally Games’ Oscar Clark on how and when to save a failed game

Fundamentally Games’ Oscar Clark on how and when to save a failed game

“We all need to be reminded to take a step back and look at how we consider data and how best to use it smartly to inform our decisions”

February 17, 2021

Book Your Place

Develop your existing skills and learn new ones with the next series of PocketGamer.Biz MasterClasses

Access essential insight from the finest games industry mentors with these deep-dive workshops

November 30, 2020

CYBER MONDAY OFFER: Save 20% on PocketGamer.biz MasterClasses

Learn from the finest games industry experts with these deep-dive workshops

November 30, 2020

The PocketGamer.biz MasterClasses start from tomorrow - last chance to book and save with Cyber Monday offer!

Explore the essentials of games design with these three deep-dive workshops at a reduced price

November 26, 2020

LAST CHANCE to save on the PocketGamer.biz MasterClasses - book now!

Learn from the finest games industry experts with these deep-dive workshops, with today being the last chance you can save!

Fundamentally Games’ Oscar Clark on game monetisation design and building value into your game

November 19, 2020

Fundamentally Games’ Oscar Clark on game monetisation design and building value into your game

"Understanding the Player lifecycle means we understand how their perception of value changes over time and this introduces new opportunities to build ongoing and more sustainable value."

PGC Digital: Working with charities

November 13, 2020

PGC Digital: Working with charities

"The best partnerships are the ones that start with the why. Why should we have this partnership?"

PGC Digital: How to effectively monetise your games

November 10, 2020

PGC Digital: How to effectively monetise your games

"Value to the player is key and is so influenced by a bunch of different things, some of which you will have no control over"

PGC Digital: What it means to be an indie developer

November 10, 2020

PGC Digital: What it means to be an indie developer

"For the longest time big publishers were not interested in indie titles"

August 10, 2020

PocketGamer.biz MasterClasses: Early Bird ends at midnight!

Last chance to save $130 before prices rise

Living Price and Promotion: Designing your live ops around what players actually value

Living Price and Promotion: Designing your live ops around what players actually value

Fundamentally Games' Oscar Clark looks at integrating pricing and promotions into a living game