PepsiCo planned space campaign against "unjustified prejudices" towards gamers

American soft drink giant PepsiCo had plans to launch a group of satellites acting as an orbiting billboard in order to campaign against gamer prejudice.

Yes, you read correctly. The firm had teamed up with Russia's StartRocket to launch a group of 'cubesats' to promote a “campaign against stereotypes and unjustified prejudices against gamers".

This was part of an ad push to promote its new Adrenaline Rush Russian energy drink.

“We believe in StartRocket potential,” a Russian PepsiCo spokesperson told Futurism.

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