Scopely's Monopoly Go! partners with Six Nations Rugby for 2025 championships

Scopely has penned an exclusive partnership deal between Monopoly Go and the annual sports event Six Nations Rugby. 

The collaboration will span both men's and women's tournaments with the 2025 championships. Monopoly Go will partner with the Six Nations Championships, featuring digital and in-stadium activations. 

UK players can win exclusive 'Super Saturday' tickets, while players across the six nations can enjoy rugby-themed in-game tournaments with special rewards.

The collaboration will also feature Monopoly Go activations at Stade de France during matches. The Guinness Men’s Six Nations runs from January 31 to March 15, followed by the Women’s Six Nations starting on March 22, 2025. 

Enhancing the fan experience 

“We’re thrilled to team up with the Men's and Women's Six Nations as their first-ever mobile gaming partner, marking Monopoly Go!’s debut in European sports sponsorship and bringing its competitive spirit to the pitch," said Scopely VP of regional marketing Sophie Young. 

“Rugby's rich heritage of sportsmanship, resilience and competition mirrors the exhilarating and social experience of Monopoly Go! - a game where friends become rivals, landmarks are toppled, and daring bank heists unfold, fuelling the excitement and drive to win. This partnership is a celebration of community, friendly competition and the thrill of the game, on and off the pitch."

Six Nations Rugby chief commercial and growth officer Navin Singh added: “The experience of the Six Nations is unlike anything else in sport, and we are always exploring ways to enhance this experience for fans. 

“As such, the new partnership with Monopoly Go! is hugely exciting, as it offers a global community of fans and players of the mobile game a unique and truly interactive way to enjoy the Six Nations beyond the action on the pitch.”