Supercell’s Mo.co hits 2.5m downloads and $570k in first week

Supercell’s portal-hopping mobile adventure Mo.co has generated approximately $570,000 in gross player spending across the App Store and Google Play during its first week.

According to Sensor Tower estimates provided to PocketGamer.biz, the title racked up 2.5 million downloads since its global launch on March 18th, 2025.

During the past seven days, the title accumulated $470k from the App Store, while Google Play accounted for $100k of revenue. Meanwhile, iOS attracted 850k downloads and Google Play generated 1.6m installs.

As for where players have spent the most, the US took the top spot, followed by Germany and France. When it comes to downloads, Germany was the top ranked country, with Brazil and France ranking second and third.

Play-by-play

Mo.co released worldwide last week without a soft launch, instead opting for invite-only installs.

For the first 48 hours, select content creators were able to distribute limited-time QR codes through which players could download the latest Supercell release.

Since then, players have been able to apply on Mo.co’s website for a chance to install the game, or alternatively request an invitation from someone already playing at Level 5 or higher.

"Mo.co's launch was decidedly more conservative than Squad Busters, using an invite only model," said Sensor Tower gaming insights analyst Sam Aune.

"Mo.co's revenue per download looks low compared to Squad Busters and other midcore games, which I attribute to its cosmetics focused monetisation. While this is a bit of a slow start, Supercell does run three of the biggest games in the world by average MAU in 2024 (Brawl Stars, Clash of Clans, and Clash Royale) and were able to rework Brawl Stars into its current success years after release.

"They have a track record of building games that retain large player bases with best in class gameplay and optimising monetisation over time. Still, its urban fantasy style lacks the universal appeal of the standard Supercell style.

"I associate it with Eastern, younger focused games like Lillith's Dislyte or miHoYo's Zenless Zone Zero. Building up the same level of MAU as their other games may prove a challenge for a game like Mo.co that seems to be targeting a more specific demographic."

Modest Mo.co

Mo.co marks Supercell’s seventh global game launch and has followed less than one year on from PVP-oriented Squad Busters. The 2024 title ended a much longer gap between global launches – more than five years on from Brawl Stars – and released with much stronger results.

Without any invite-only limitations, Squad Busters accumulated approximately 30 million downloads during its first week, according to Sensor Tower estimates. Meanwhile, it generated $11.8m accross the App Store and Google Play.

The title's revenue has since waned. While Supercell has said Squad busters generated more than $100 million duringg its first seven months, CEO Ilkka Paananen told PocketGamer.biz that despite the "promising start" for the game and team, the title was "nowhere near their ambition level".