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Supercell’s Squad Busters hits $24m net revenue in first 30 days

Supercell's latest picked up 40m installs during its first 30 days
Supercell’s Squad Busters hits $24m net revenue in first 30 days
Date Type Companies Involved Key Datapoint
Jul 3, 2024 milestone Sensor Tower Supercell Squad Busters first 30 days
  • Player spending has declined since its launch week peak
  • Brawl Stars picked up $43m in its first 30 days, while Clash Royale hit $115m

Supercell’s Squad Busters generated $24 million in net revenue ($34m gross) during its first 30 days, according to estimates provided to by market intelligence firm Sensor Tower.

During its first month following its May 29th release, the title also accumulated 40m downloads worldwide across the App Store and Google Play.

The United States ranked as the No. 1 country by player spending, followed by Germany, France, South Korea and Italy.

The US also saw the most downloads of the game, followed by Indonesia, Brazil, Turkey and South Korea.

Sensor Tower previously reported the game had generated $28m three weeks after its global release (and including its month-long soft launch phase), while amassing 44.3m installs.

Falling revenue

Sensor Tower estimates show a decline in revenue and installs for Squad Busters in the weeks following its launch. For the week of May 27th, which includes two days before its global release, the title pulled in $7.2m in net revenue.

During the week of June 3rd, player spending declined to $6.7m, and in the following week fell to $4.2m. It hit a low of $3.7m in the week of June 17th, before rising slightly to $3.9m the following week.

Downloads peaked during the launch period. Squad Busters amassed 31m installs during the week of May 27th, picking up a further 9m in the following four weeks.

Revenue busters

For comparison, Supercell’s last release in December 2018, Brawl Stars, generated $43m in net revenue during its first 30 days, approximately 79% more than Squad Busters mustered.

Clash Royale, meanwhile, racked up $115m from player spending during its first 30 days.

Looking at notable titles outside of Supercell’s portfolio, HoYoverse’s Honkai Star Rail picked up $190m in revenue during its first month, while Scopely’s smash hit Monopoly GO! Generated $14m.

For context, Squad Busters accumulated 40m pre-registrations ahead of its global release. It was also available in a number of soft launch countries as of April 23rd, including Canada, Denmark, Spain, Mexico, Norway, Sweden, Finland and Singapore.

This article is part of our Road to Helsinki series, where we put the spotlight on the Finnish and Nordic games industries ahead of Pocket Gamer Connects Helsinki on October 1st and 2nd.