Where Aso Aims
PG Connects London: the evolution of ASO in 2022
AppTweak head of ASO Simon Thillay talks the avenues ASO may take in 2022 and onwards
Pg Connects London
PG Connects London: How to monetise beyond the App Store and Google Play
Xsolla's Miika Luotio and Black Block's Robin Squire talk ways to take back financial control from app marketplaces
Co-create And Collaborate
Hiber upgrades its HiberWorld metaverse platform with no-code creation
More than two million virtual worlds
Audience Accessibility
Unlisted apps now allowed on the App Store
Intended for apps ready for distribution
Appealing Against Apple
Epic backed by attorneys-general from 34 US states against Apple
Support from Utah, Texas, and more
Curtailed Copycats
Update: Apple shuts down Wordle clones on App Store
App Store guidelines tell developers to "come up with your own ideas"
Providing Predictions
Newzoo: Apple and Google will open up app marketplaces in 2022
Expectations for the next year
Apple Alterations
Apple to make third-party payments available in South Korea
In accordance with change in law
2021 In Review
Gameloft's ASO specialist Claudia Trujillo on Google Play policies and the thrill of mobile PvP
Gameloft's ASO specialist on 2021's challenges and opportunity
Power Restored
Tencent has app capabilities reinstated following ban
App updates spotted on App Store
Million Makers
Over 900 apps and games generated first $1 million in 2021
Games publishers make up the lion's share
Antitrust Antics
Apple requests dismissal of antitrust case in India
Firm claims it constitutes an "insignificant" portion of market
Marketplace Dominance
Apple and Google hold a "vice-like grip" on UK consumers, says competition regulator
Suggests actions to decrease the mobile marketplace duopoly
Apple Awarded Appeal
Apple wins postponement to App Store changes from Epic ruling
Current policies in operation until Epic antitrust legal battle closes
Games Take Gold
Consumer spending on mobile games and apps will reach $135 billion
Google Play accounts for majority of downloads at over 100 billion
Apple Awards
League of Legends: Wild Rift voted Apple’s iPhone Game of the Year
Marvel Future Revolution wins iPad Game of the Year
Sick Squid
'Squid Game' mobile games - what stuck?
There are hundreds of mobile 'Squid Games'. But what made it into the charts first, and why? GameAnalytics has the answers
Open All Hours
App Store developer submissions to remain open during Christmas
Previously Apple would close down for the holidays
Pull Over
Kwalee’s Traffic Cop 3D tops App Store charts in USA, UK, and Canada
Top 10 casual game in 41 countries
Reputation Matters
Mobile games must do more to interact with users and manage their reputation, says AppFollow
Report highlights disconnect between companies and users
Tangled Web
Apple files appeal against in-app links to alternative payments ruling
The federal judge has ruled in favour of Apple for nine of ten counts
Anti-competition Agony
App Store payments are anti-competitive rules Dutch antitrust authority
Demanded changes to in-app payment system following investigation
Apple Vs Epic
Updated: Apple ordered to allow pricing transparency
Tech giant dealt massive blow
No Deal
Apple refuse Epic Games request to restore Fortnite in South Korea
The latest in the ongoing dispute
Bang Bang Bank
PUBG Mobile does $270 million, Honor of Kings $256 million during August 2021
Shooting to the top
Additional Changes
Another brick in App Store walled garden removed: Reader apps can link-out
Apple reacts to Japan Fair Trade Commission
Cutting Out Commission
South Korea bans app marketplaces restricting third-party payments
The first country to implement such changes
One Less Brick In The Wall
Devs gain more flexibility to highlight non-App Store payment methods
Also allows for more price points
Ads Aid Acquisition
The value of Apple Search Ads
In a post-IDFA world will advertising on Apple Search become more valuable for user acquisition?
Winner Winner
PUBG Mobile dethrones Honor of Kings for July global revenue
The battle royale jumped ahead by almost $70 million
Design Matters
PocketGamer.biz Podcast Episode 3 - Cobra Mobile
We speak to Cobra Mobile founder and CEO Mark Ettle about the value of making good games
Honourable
Mobile games spending reached $7.3 billion in June 2021
Honor of Kings, PUBG mobile and Ni No Kuni Cross Worlds lead the show
Biggest Catch
Mobile games driving $1.7 billion of weekly spending globally
Crunching the data with App Annie
600 Million Users
App Store developers have been paid 48% more since 2020
Apple has paid out $230 billion since 2008
Court Case Continues
Tim Cook set to testify at Epic vs Apple trial
CEO said to have prepared for numerous hours
Risky Business
Apple App Store rejected 1 million apps in 2020
The walled garden remains high
Incoming
Case filed against Apple in the UK to compensate 20 million iOS users
Claims of monopolistic behaviour
Walled Garden Assault
Epic vs Apple trial begins, Tim Sweeney takes the stand
The trial will run for approximately three weeks
Bandicoot Bonanza
Update: Crash Bandicoot: On the Run sprints to nearly 33 million global downloads
29.5 million installs since official launch day
N. Sane Numbers
Update: Crash Bandicoot: On the Run races to 25 million global downloads
22 million installs in first weekend
On The Up
The file size of US App Store games has increased by 76% since 2016
Double Down and Fortnite experienced the most growth
Winner, Winner
PUBG: New State hits five million pre-registrations in one week
Pre-orders will open on the App Store later this year
Hand It Over
Judge orders Valve to provide Apple with sales figures
As part of the iOS creators Fortnite battle with Epic
To Be Fair
FlowPlay joins the Coalition for App Fairness
To combat Apple and its App Store policies
Money Maker
Player spending on mobile games to hit $138 billion in 2025
The majority will be generated on the App Store
The Epic Continues
Epic takes case against Apple to EU antitrust regulators
The company wants to "restore competition on iOS"
In The Clouds
Gamestream teams with Chunghwa Telecom to launch iOS cloud gaming app in Taiwan
"At Gamestream, we're pleased to see the Hami 5G iOS app available now in the App Store. This perhaps indicates greater receptiveness to cloud gaming on the part of Apple"
Pgc Digital
PGC Digital: Preparing for Apple's ATT changes
Hot topic was discussed at length during Monetiser track
Pgc Digital
PGC Digital: Bringing ASO and user acquisition together
"ASO is the process of improving an app's visibility in app stores throughout its lifetime and maximise its appeal to users"
Making Of
How Apple 'featuring' helped The First Tree rival sales to PS4 and Xbox One on iOS
"Having a powerful ending can help people look past the flaws so much easier"