New Games
Tag: Hybrid Casual
Funding News
Liberty Pixel raises $1.1m for casual and hybridcasual games
Marvellous Mena
Mekan Games founder Evans Kiragu on targeting global markets, prototyping strategy and embracing web-first development
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Podcast | Episode 61
Zynga's successes and failures, and Moon Active takes the fight to Scopely | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 61...
Hybrid Hit
How Rollic scored a $100m hybridcasual hit by ideating 1,000 games a month
Utku Erdinç suspects that "in the history of mobile gaming, a very small number of studios have experienced this much growth in only one and a half years"
Marvellous Mena
Gimzat Studios co-founders Khaled Mansour and Ahmed Khalaf talk hybridcasual strategy, platform priorities and MENA opportunities
"To reach Africa’s growing mobile audience, localisation and device optimisation are critical."
Portfolio Prowess
FreePlay surpasses 2bn lifetime installs after expanding into hybridcasual
The developer and publisher’s games are available in more than 175 countries, with standouts including Count Masters, Twerk Race 3D and Zombie Apocalypse
Marvellous Mena
Sandsoft's CEO on the publisher's hybridcasual evolution and global expansion
David Fernandez Remesal discusses the publisher's journey throughout the past year and its plans for 2025
Investing In India
Qila Games raises $1m to develop hybridcasual games tailored to Indian players
Funds will go towards creating new IPs and expanding its games portfolio
Supersonic Growth
Supersonic surpasses 6.2 billion global downloads in five years
The firm was ranked as the fifth largest mobile games publisher in the world by downloads just behind Tencent, Azur, Onesoft, and SayGames.
Funding For Games
Turkish studio Surpass Games secures $1.5m to “redefine" the hybridcasual puzzle genre
The studio is led by former Fomo Games and Zynga staff
Capybara Cash
Habby’s Capybara Go surpasses $100m in gross player spending
The US is this text-based roguelike’s third-biggest market despite being among the latest launch regions
Sequel Success
Archero 2 makes $32.8m in first 30 days from player spending
Habby’s Archero sequel peaked at $1.4 million on January 25th
Week In Views
PGC London is almost here, Archero 2's first week, and Nintendo Switch 2 revealed | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Supercharged Sequel
Habby’s Archero 2 makes $6.6m in first week from player spending
The US has quickly established itself as a key market for Archero 2, spending $1.9 million
Five New Games
New release roundup: Marvel Mystic Mayhem, Archero 2, Ark: Ultimate Mobile Edition, and more
We highlight the latest new games that have recently broken cover
Year In Review
The biggest mobile games industry trends of 2024
A look back at the stories and trends that shaped the year
Difference Of Direction
MY.GAMES sells hybridcasual publisher Mamboo to better focus on midcore
The decision comes despite Mamboo’s "stable year-over-year growth in revenue and EBITDA"
Trends And Predictions
Kwalee VP John Wright's 2025 predictions: HTML5 is a trailblazer and walled gardens continue to win big
From HTML5 games and alternative stores we hear some of 2025’s potential big trends
Studio Support
SayGames to invest $30 million in hybridcasual studios over next three years
Publisher will back studios worldwide over the next three years
Music Mobile Magic
Amanotes Embraces Hybrid-Casual Movement to Enhance User Experience and Drive Growth
Music-based mobile game developer Amanotes is making a major strategic shift towards developing hybrid-casual games - with it's first new releases already underway
Hybrid Hire
Cat Escape maker Sunday appoints ex-SYBO Christian Balazs in shift away from hypercasual
Sunday has made a "pivotal" hire in a move to broaden into hybridcasual games
Homa Hire
Homa appoints Scopely veteran Dan Adair as VP and general manager of hybridcasual
Dan Adair will greenlight hybridcasual projects and make key hires to build up the team
Gaming Glory
Hybridcasual generates 800% more revenue per user than hypercasual
Adjust and AppLovin’s The Gaming App Insights Report highlights hybridcasual’s impressive year after analysis of the top 5,000 gaming apps
2024 Mobile Games Trends
Cracking the Code: CrazyLabs' Gaming Experts Reveal 2024 Mobile Gaming Trends
The CrazyLabs team dig into the key changes and challenges facing the mobile games market in the year ahead - with expert insight and advice for studios worldwide
Collaborations
Developers Klab and Pocket Pair team up for new title
The two companies have both recently been in the news as their latest titles have undergone troubled launches and industry scrutiny
A High Breed
Hybridcasual conquers the $2 billion mark in 2023
The hybridcasual genre is projected to reach $2.1 billion in annual revenue this year
Homa Hire
Homa appoints Michal Kowal as director of publishing to strengthen hybrid and hypercasual games
Kowal joins after eight years at BoomBit and 12 in the industry
French Findings
French foresight: Only 3% of France’s games were hypercasual last year
The SNJV’s survey reflects upon 2022’s state of play in France
Invest To Win
AppQuantum’s Core is the King will invest up to $1M in selected hybridcasual mobile devs
Core is the King is their new programme to support developers making hybridcasual games
Hot Five
Hot Five: Azur Games and Metacore acquisitions, hybridcasual hype, and Niantic’s new star
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Hybridcasual Hype
A casual revolution: Why even console devs want in on hybridcasual
Mobile changes fast, and while brave devs lead the way, there are plenty more happy to follow the lead
Hybridcasual Lessons
How the hybridcasual evolution is driving higher lifetime value
Director of publishing at Supersonic from Unity, Nir Regev shares market trends and how to shift into the hybridcasual model
Deconstruction
Under The Hood: Deconstructing SayGames Dreamdale
AppQuantum’s Stanislav Maruhlenko analyses Dreamdales core mechanics
The Rise Of Hybridcasual
Are hypercasual and midcore racing to become hybridcasual?
Game economist Phillip Black analyses the state of the genres
Tenjin Report
Ad Impressions and effective cost per mile declined across platforms in 2023, but in-app purchases grew
USA proved to be a key market for mobile in 2022
Voodoo Strategy
Voodoo's hybridcasual strategy is working
The company has built a portfolio of ten hybridcasual games which are generating between $20 and $100 million a year
Moves & Merges
BoomHits to merge offices with Skyloft Studios
The two Turkish studios will now operate under one roof
Here For Hybrid
Accessibility "crucial" for successful hybridcasual games
An analysis of the hybridcasual market by Sensor Tower and Homa reveals new key tips
New Directions
FunPlus Barcelona studio to focus on hybrid-casual games
The company’s newest studio is departing from its roots
Zombie Defence Success
How to turn a hypercasual game concept into an IAP-driven Hybridcasual
The latest article in Homa's Hybridcasual Insight series explores how to evolve a hypercasual game
into a hybridcasual using Zombie Defense as a case study
Academic Achievement
Voodoo Academy hits new highs
Voodoo Academy program celebrates admission milestone with new game artists track and opens to hybridcasual
Releases
Vampire Survivors surprise launches on mobile
The popular roguelike ‘bullet hell’ game comes to mobile from developer poncle, ‘100% free, for real’
Make Your Games Greater
Cheat codes to master the hybridcasual genre
Homa reveals the secret design and development 'cheat codes' for creating a successful hybridcasual game
Hybrid Casual Help
Hybridcasual: a winning formula?
In the first of a new Knowledge Base series, Homa offers insight into the emerging Hybridcasual genre, highlighting opportunities and challenges for developers
Gotta Collect Em All
Collect Em All - From hyper to hybrid-casual hit
Voodoo outlines the company's new focus on hybrid-casual games and explains how it turned a hypercasual prototype into a success
Crowd Control
Mob Control: hybridising a hypercasual hit
Voodoo highlights the company's new 'DNA shift' from hypercasual to hybrid casual, and the impact it's had on the success of Mob Control
Honing In On Hybrid-casual
GameAnalytics offers tips for developers to succeed in new hybrid-casual genre
The new genre has emerged from the hugely competitive hypercasual
Ua Eye
How important is the jelly mechanic in your ad campaigns?
Rovio’s Claire Rozain casts a meticulous lens over Rivergame’s user acquisition strategies, and breakdowns the key points in her new weekly column, UA Eye
Ain't My First Rodeo
How "contrarian" Rodeo Stampede survived the hypercasual wild years
Yodo1 co-CEO Henry Fong discusses the enduring success of Rodeo Stampede, with the title reaching its fifth year of operation in 2021