Newzoo: Mobile gamers are more receptive to brands than non-gamers

Newzoo: Mobile gamers are more receptive to brands than non-gamers

The Activision-Blizzard partnered Betting on Billions paper makes key insights into mobile gaming demographics

Ubisoft mobile bookings soar 77.6 per cent over the first three quarters of the publisher’s FY2019

February 18, 2019

Ubisoft mobile bookings soar 77.6 per cent over the first three quarters of the publisher’s FY2019

"Ubisoft delivered a solid performance in a quarter when, as expected, competition was particularly fierce.”

Developer survey shows in-game ads are an increasingly lucrative monetisation option

December 19, 2018

Developer survey shows in-game ads are an increasingly lucrative monetisation option

The number of games making a majority of revenue through in-game adverts has increased 29 per cent

Report: There's been an 80 per cent rise in Western game installs in East Asia

December 13, 2018

Report: There's been an 80 per cent rise in Western game installs in East Asia

Research from Appsflyer shows a market dominated by midcore and strategy games