68% of mobile games devs find marketing more difficult following Apple ATT

68% of mobile games devs find marketing more difficult following Apple ATT

Tenjin and Growth FullStack speak to PocketGamer.biz on their latest report which states 99% of developers plan to use alternative Android stores this year

Mobile gaming to exceed 60% of entire games market in 2022

The Lion's Share

Mobile gaming to exceed 60% of entire games market in 2022

More than $1.6 billion spent weekly on mobile games in Q1 2022 alone

Pangle and Newzoo’s hypercasual report explores the eastern and western market divide

Hypercasual Heights

Pangle and Newzoo’s hypercasual report explores the eastern and western market divide

Audience variation between US, UK, Japan and South Korea highlighted

Roblox sees 54.1 million DAUs, despite sharp declines in engagement

Rocky Roblox Report

Roblox sees 54.1 million DAUs, despite sharp declines in engagement

Per daily average user, average bookings were at $11.67 in Q1

Mobile game revenue decreased for first time ever in Q1 2022

Mobile game revenue decreased for first time ever in Q1 2022

Sensor Tower's State of Mobile Gaming 2022 report shows revenue and install variation by country

Higher revenue and lower costs for Zynga in Q1 2022

Revenue Results

Higher revenue and lower costs for Zynga in Q1 2022

$691 million revenue marks a 2% increase over Q1 2021

Newzoo: a

Industry Insight

Newzoo: a "breakthrough" in mobile game reach as revenue to surpass $100 billion in 2022

Latin America and Southeast Asia could be biggest contributors to mobile growth

More than three-quarters of Stillfront’s Q1 revenue came from mobile games

Stats From Sweden

More than three-quarters of Stillfront’s Q1 revenue came from mobile games

Q1 2022 interim report reveals net revenue of $172 million

Rovio sees 26% revenue growth against mobile F2P decline

Rovio sees 26% revenue growth against mobile F2P decline

Revenue increased to €85 million in Q1 2022, a year-on-year increase from €67.1 million

One year on, less than half of mobile players opt-in for ATT

One year on, less than half of mobile players opt-in for ATT

Hypercasual found to have the highest initial opt-in rate

Angry Birds is the most popular mobile game in the US, according to search volumes

Searching For Stats

Angry Birds is the most popular mobile game in the US, according to search volumes

Bits and Pieces analyse mobile game search data

Hot Five: Queer Eye launches first games partnership, Yomi Games in

Hot Five: Queer Eye launches first games partnership, Yomi Games in "Zynga of Crypto" bid, and Rovio surpasses five billion downloads

The hottest news articles on PG.biz

Drake Star Partners: Q1 2022 games industry deals casts shadow over entirety of 2021

Drake Star Partners: Q1 2022 games industry deals casts shadow over entirety of 2021

More deals in mobile than any other gaming segment

Mobile app trends 2022: A global benchmark of app performance

Tracking Transformative Trends

Mobile app trends 2022: A global benchmark of app performance

A new report from Adjust highlights key changes in the global mobile industry, from privacy changes to user behaviour and the value of retaining players

Liftoff: playable ads are most

Analysis Of Ad Creatives

Liftoff: playable ads are most "cost-effective" ad format

Analysis of over 200 million instals and 12.6 billion clicks

Amdocs: 85% of UK gamers would give up new hardware for cloud gaming

The Cloud's Acclaim

Amdocs: 85% of UK gamers would give up new hardware for cloud gaming

Biggest draws are the option to play on any device in any location

Minecraft, Free Fire and Genshin Impact are the most searched for mobile games, says Mozillion

The Most Searched

Minecraft, Free Fire and Genshin Impact are the most searched for mobile games, says Mozillion

18 games reached one million or more average monthly searches from January 2021 to 2022

Netmarble unveils ESG report with sustainable management goals

Environmental Expectations

Netmarble unveils ESG report with sustainable management goals

Three key initiatives outlined

Global Industry Analysts: Mobile games market to reach almost $140 billion by 2026

Guessing The Growth

Global Industry Analysts: Mobile games market to reach almost $140 billion by 2026

Expected to reach $94.8 billion by the end of 2022

Tapjoy: Women play on mobile more times per day than men

Modern Mobile Gaming

Tapjoy: Women play on mobile more times per day than men

Over 50% of mobile gamers prefer ads over pay-to-play

Supercell's 45% revenue increase in 2021 follows staff burnout

February 15, 2022

Hard Questions At Supercell

Supercell's 45% revenue increase in 2021 follows staff burnout

2021 revenue reached $2.24 billion, and a message about sustainable working from Supercell CEO

GameRefinery: renovation features in every top 100 US casual mobile game

February 11, 2022

GameRefinery: renovation features in every top 100 US casual mobile game

Players are motivated by a drive to "clean up space" and redecorate

Activision Blizzard to bring Warcraft to mobile

February 4, 2022

Activision Blizzard to bring Warcraft to mobile

Announcement buried in earnings report

Stream Hatchet: three out of 10 most streamed games in 2021 were mobile-exclusive

January 31, 2022

Streaming Surge

Stream Hatchet: three out of 10 most streamed games in 2021 were mobile-exclusive

2021 Video Game Live Streaming Trends Report profiles rise in mobile games streaming audiences

Newzoo: Mobile esports will continue to grow in 2022

January 26, 2022

Esports Expectations

Newzoo: Mobile esports will continue to grow in 2022

Top publishers are battling out for the top position in the mobile esports sector

Mobile games spending passed $93 billion in 2021, says Newzoo

January 20, 2022

Apac Predominance

Mobile games spending passed $93 billion in 2021, says Newzoo

Report indicates TikTok users are more likely to spend on mobile games

In-game ads expected to generate $14 billion by 2028

January 6, 2022

In-app Ads Widen

In-game ads expected to generate $14 billion by 2028

Key players include IronSource, EA, Anzu, and more

Mobile games account for over 50% of games industry spending in 2021

December 22, 2021

Sizeable Spending

Mobile games account for over 50% of games industry spending in 2021

Consumer spending expected to reach over $180 billion

App Annie uncovers the top 10 features driving deep usage in runner games

December 17, 2021

Exceptional Engagement

App Annie uncovers the top 10 features driving deep usage in runner games

Fuelled by Game IQ, App Annie explores how the most popular runner games successfully connect

Tapjoy finds 77% of Gen X play mobile games daily

December 7, 2021

Tapjoy finds 77% of Gen X play mobile games daily

Match-3 is the generation's preferred genre

How to plan and build a successful mobile game

December 6, 2021

How to plan and build a successful mobile game

Fuelled by Game IQ, App Annie’s new Mobile Gaming Overview report gives developers all of the data required to plan and build a winning title

37 second video ads are most effective for hypercasual games

November 30, 2021

37 second video ads are most effective for hypercasual games

So claims Liftoff Vungle

Ten Square Games saw an increase in installs in Q3 2021

November 24, 2021

Financial Findings

Ten Square Games saw an increase in installs in Q3 2021

Fishing Clash launched in China

G5's Q3 FY21 sales up 1% to $38 million

November 5, 2021

G5's Q3 FY21 sales up 1% to $38 million

Gross margin up to 64%

Supercell is the only dev with a top 10 strategy game that isn't 4X

October 7, 2021

Supercell is the only dev with a top 10 strategy game that isn't 4X

Clash of Clans is the outlier

Nintendo denies Switch OLED profit margin increase

"correct Understanding"

Nintendo denies Switch OLED profit margin increase

The company also debunked ongoing Switch Pro claims

$60 billion worth of deals in the games industry have already taken place in 2021

$60 billion worth of deals in the games industry have already taken place in 2021

Drake Star Partners adds up the activity

Update: Square Enix dismisses acquisition rumours

Update: Square Enix dismisses acquisition rumours

"This report is not based on any announcement"

Football titles shot through $600 million on mobile last year

Back Of The Net

Football titles shot through $600 million on mobile last year

The category grew 20% year-on-year

Mobile was the top-earning games platform in 2020

Mobile was the top-earning games platform in 2020

The games industry is expected to have revenues of $189.3 billion this year

Twitch to be more transparent with its safety efforts

"Creating a Transparency Report is an important measure of our accountability"

Mobile games ad revenue grew by 8% last year

February 25, 2021

Mobile games ad revenue grew by 8% last year

First-day in-app purchases had an increase of more than 50%

February 16, 2021

Check Those Ads

In-play ads dubbed 'most exciting format' for developers in 2021

According to a report from Admix

Roblox increases its US market share to nearly 5%

February 15, 2021

Roblox increases its US market share to nearly 5%

Just behind Playrix and King

Mobile consumers spent $143 billion on apps in 2020

January 13, 2021

Mobile consumers spent $143 billion on apps in 2020

Games revenue is predicted to hit $120 billion this year

US antitrust committee completes investigation into 'monopolistic' practices of Amazon, Facebook, Apple and Google

October 7, 2020

US antitrust committee completes investigation into 'monopolistic' practices of Amazon, Facebook, Apple and Google

"These firms typically run the marketplace while seven also competing in it—a position that enables them to write one set of rules for others, while they play by another"

There will be 2.5 billion mobile gamers by the end of 2020

September 24, 2020

Nation Of Billions

There will be 2.5 billion mobile gamers by the end of 2020

So predicts Newzoo

New research demonstrates the positive impact of videogames on young people's literacy

August 12, 2020

The More You Know

New research demonstrates the positive impact of videogames on young people's literacy

They can also help with creativity, empathy and wellbeing

Report: India to ban PUBG Mobile as part of crackdown on Chinese apps

Report: India to ban PUBG Mobile as part of crackdown on Chinese apps

Region generates around $3 million in revenue for the game

Apple commissions a new report to show its strict App Store rules make for a better experience

"Trust and integrity are central to making buyers and sellers comfortable trading on the platform"