Att Analysis
One year on, less than half of mobile players opt-in for ATT
Hypercasual found to have the highest initial opt-in rate
Searching For Stats
Angry Birds is the most popular mobile game in the US, according to search volumes
Bits and Pieces analyse mobile game search data
Most Read
Hot Five: Queer Eye launches first games partnership, Yomi Games in "Zynga of Crypto" bid, and Rovio surpasses five billion downloads
The hottest news articles on PG.biz
Report Reveals
Drake Star Partners: Q1 2022 games industry deals casts shadow over entirety of 2021
More deals in mobile than any other gaming segment
Tracking Transformative Trends
Mobile app trends 2022: A global benchmark of app performance
A new report from Adjust highlights key changes in the global mobile industry, from privacy changes to user behaviour and the value of retaining players
Analysis Of Ad Creatives
Liftoff: playable ads are most "cost-effective" ad format
Analysis of over 200 million instals and 12.6 billion clicks
The Cloud's Acclaim
Amdocs: 85% of UK gamers would give up new hardware for cloud gaming
Biggest draws are the option to play on any device in any location
The Most Searched
Minecraft, Free Fire and Genshin Impact are the most searched for mobile games, says Mozillion
18 games reached one million or more average monthly searches from January 2021 to 2022
Environmental Expectations
Netmarble unveils ESG report with sustainable management goals
Three key initiatives outlined
Guessing The Growth
Global Industry Analysts: Mobile games market to reach almost $140 billion by 2026
Expected to reach $94.8 billion by the end of 2022
Modern Mobile Gaming
Tapjoy: Women play on mobile more times per day than men
Over 50% of mobile gamers prefer ads over pay-to-play
Hard Questions At Supercell
Supercell's 45% revenue increase in 2021 follows staff burnout
2021 revenue reached $2.24 billion, and a message about sustainable working from Supercell CEO
Renovation
GameRefinery: renovation features in every top 100 US casual mobile game
Players are motivated by a drive to "clean up space" and redecorate
For The Horde?
Activision Blizzard to bring Warcraft to mobile
Announcement buried in earnings report
Streaming Surge
Stream Hatchet: three out of 10 most streamed games in 2021 were mobile-exclusive
2021 Video Game Live Streaming Trends Report profiles rise in mobile games streaming audiences
Esports Expectations
Newzoo: Mobile esports will continue to grow in 2022
Top publishers are battling out for the top position in the mobile esports sector
Apac Predominance
Mobile games spending passed $93 billion in 2021, says Newzoo
Report indicates TikTok users are more likely to spend on mobile games
In-app Ads Widen
In-game ads expected to generate $14 billion by 2028
Key players include IronSource, EA, Anzu, and more
Sizeable Spending
Mobile games account for over 50% of games industry spending in 2021
Consumer spending expected to reach over $180 billion
Exceptional Engagement
App Annie uncovers the top 10 features driving deep usage in runner games
Fuelled by Game IQ, App Annie explores how the most popular runner games successfully connect
Gen X Gamers
Tapjoy finds 77% of Gen X play mobile games daily
Match-3 is the generation's preferred genre
Global Mobile
How to plan and build a successful mobile game
Fuelled by Game IQ, App Annie’s new Mobile Gaming Overview report gives developers all of the data required to plan and build a winning title
Ad Analysis
37 second video ads are most effective for hypercasual games
So claims Liftoff Vungle
Financial Findings
Ten Square Games saw an increase in installs in Q3 2021
Fishing Clash launched in China
Steady Ship
G5's Q3 FY21 sales up 1% to $38 million
Gross margin up to 64%
Xxxx
Supercell is the only dev with a top 10 strategy game that isn't 4X
Clash of Clans is the outlier
"correct Understanding"
Nintendo denies Switch OLED profit margin increase
The company also debunked ongoing Switch Pro claims
Sky High
$60 billion worth of deals in the games industry have already taken place in 2021
Drake Star Partners adds up the activity
Just Fantasy?
Update: Square Enix dismisses acquisition rumours
"This report is not based on any announcement"
Back Of The Net
Football titles shot through $600 million on mobile last year
The category grew 20% year-on-year
Mobile Madness
Mobile was the top-earning games platform in 2020
The games industry is expected to have revenues of $189.3 billion this year
Open Book
Twitch to be more transparent with its safety efforts
"Creating a Transparency Report is an important measure of our accountability"
Growing Market
Mobile games ad revenue grew by 8% last year
First-day in-app purchases had an increase of more than 50%
Check Those Ads
In-play ads dubbed 'most exciting format' for developers in 2021
According to a report from Admix
On The Up
Roblox increases its US market share to nearly 5%
Just behind Playrix and King
Big Spender
Mobile consumers spent $143 billion on apps in 2020
Games revenue is predicted to hit $120 billion this year
Trust Issues
US antitrust committee completes investigation into 'monopolistic' practices of Amazon, Facebook, Apple and Google
"These firms typically run the marketplace while seven also competing in it—a position that enables them to write one set of rules for others, while they play by another"
Nation Of Billions
There will be 2.5 billion mobile gamers by the end of 2020
So predicts Newzoo
The More You Know
New research demonstrates the positive impact of videogames on young people's literacy
They can also help with creativity, empathy and wellbeing
To Battle!
Report: India to ban PUBG Mobile as part of crackdown on Chinese apps
Region generates around $3 million in revenue for the game
Regulated Fun
Apple commissions a new report to show its strict App Store rules make for a better experience
"Trust and integrity are central to making buyers and sellers comfortable trading on the platform"
Bouncing Back
The UK games industry is showing resilience against the coronavirus
45 per cent of businesses have increased revenue
Play A Game
The ESA reports that two-thirds of the US population plays games
According the trade body's new 2020 Essential Facts report
Making The Switch
Report: Nintendo to begin slowing down its mobile business to focus on Switch
No new games planned until the end of the fiscal year
The Rise Of Hyper-casual
Charting the rise of hyper-casual gaming
Adjust reports on the hyper-casual industry, in partnership with Unity
On The Rise
Installs by mobile players have increased by 84 per cent according to Unity
Ad impressions have increased by 50 per cent
Covid-19 Impact Report
Free gifts, campaign support and adapting AR help mobile game engagement during pandemic
"COVID-19 has profoundly affected all of our lives, and no industry has gone unaffected"
$10 Billion Valuation
Report: Magic Leap looking to sell off its business
Medical firm Johnson & Johnson reportedly interest
Play Games!
More than 50% of gamers would rather play games than watch TV
Mobile is the favoured platform
Ukie Report
Female representation in the games industry still "significantly" below UK national average
Only 28 per cent of games workers are female