Spending On Subscriptions
Liftoff and AppsFlyer report considers untapped potential in subscription-model mobile games
11% of subscription-model apps are games
Predicting And Projecting
Sensor Tower: player spending on mobile games reaching $117 billion by 2026
Apps to outpace games in terms of spending, but gaming predicted to remain the largest individual category.
Financial Findings
Netmarble’s Q1 2022 results show 43% fall in EBITDA year-over-year
Casual games found to be Netmarble’s most lucrative genre
Subscription Success
GameRefinery: creative battle pass implementation found in 60% of the top grossing mobile games
Gacha and battle pass elements are integrating into many genres
Google It
Google: only 16% of mobile gamers want NFT-based games
Player base split on engagement with in-game ads, motivation to start mobile titles, and NFT-based games of little interest
May Merriment
Apex Legends Mobile and Ni No Kuni boost US mobile performance in May, GameRefinery finds
Report analyses mobile sectors in US, Japan, and China
Apple And Apps
68% of mobile games devs find marketing more difficult following Apple ATT
Tenjin and Growth FullStack speak to PocketGamer.biz on their latest report which states 99% of developers plan to use alternative Android stores this year
The Lion's Share
Mobile gaming to exceed 60% of entire games market in 2022
More than $1.6 billion spent weekly on mobile games in Q1 2022 alone
Hypercasual Heights
Pangle and Newzoo’s hypercasual report explores the eastern and western market divide
Audience variation between US, UK, Japan and South Korea highlighted
Rocky Roblox Report
Roblox sees 54.1 million DAUs, despite sharp declines in engagement
Per daily average user, average bookings were at $11.67 in Q1
Revenue Report
Mobile game revenue decreased for first time ever in Q1 2022
Sensor Tower's State of Mobile Gaming 2022 report shows revenue and install variation by country
Revenue Results
Higher revenue and lower costs for Zynga in Q1 2022
$691 million revenue marks a 2% increase over Q1 2021
Industry Insight
Newzoo: a "breakthrough" in mobile game reach as revenue to surpass $100 billion in 2022
Latin America and Southeast Asia could be biggest contributors to mobile growth
Stats From Sweden
More than three-quarters of Stillfront’s Q1 revenue came from mobile games
Q1 2022 interim report reveals net revenue of $172 million
Catapulting
Rovio sees 26% revenue growth against mobile F2P decline
Revenue increased to €85 million in Q1 2022, a year-on-year increase from €67.1 million
Att Analysis
One year on, less than half of mobile players opt-in for ATT
Hypercasual found to have the highest initial opt-in rate
Searching For Stats
Angry Birds is the most popular mobile game in the US, according to search volumes
Bits and Pieces analyse mobile game search data
Most Read
Hot Five: Queer Eye launches first games partnership, Yomi Games in "Zynga of Crypto" bid, and Rovio surpasses five billion downloads
The hottest news articles on PG.biz
Report Reveals
Drake Star Partners: Q1 2022 games industry deals casts shadow over entirety of 2021
More deals in mobile than any other gaming segment
Tracking Transformative Trends
Mobile app trends 2022: A global benchmark of app performance
A new report from Adjust highlights key changes in the global mobile industry, from privacy changes to user behaviour and the value of retaining players
Analysis Of Ad Creatives
Liftoff: playable ads are most "cost-effective" ad format
Analysis of over 200 million instals and 12.6 billion clicks
The Cloud's Acclaim
Amdocs: 85% of UK gamers would give up new hardware for cloud gaming
Biggest draws are the option to play on any device in any location
The Most Searched
Minecraft, Free Fire and Genshin Impact are the most searched for mobile games, says Mozillion
18 games reached one million or more average monthly searches from January 2021 to 2022
Environmental Expectations
Netmarble unveils ESG report with sustainable management goals
Three key initiatives outlined
Guessing The Growth
Global Industry Analysts: Mobile games market to reach almost $140 billion by 2026
Expected to reach $94.8 billion by the end of 2022
Modern Mobile Gaming
Tapjoy: Women play on mobile more times per day than men
Over 50% of mobile gamers prefer ads over pay-to-play
Hard Questions At Supercell
Supercell's 45% revenue increase in 2021 follows staff burnout
2021 revenue reached $2.24 billion, and a message about sustainable working from Supercell CEO
Renovation
GameRefinery: renovation features in every top 100 US casual mobile game
Players are motivated by a drive to "clean up space" and redecorate
For The Horde?
Activision Blizzard to bring Warcraft to mobile
Announcement buried in earnings report
Streaming Surge
Stream Hatchet: three out of 10 most streamed games in 2021 were mobile-exclusive
2021 Video Game Live Streaming Trends Report profiles rise in mobile games streaming audiences
Esports Expectations
Newzoo: Mobile esports will continue to grow in 2022
Top publishers are battling out for the top position in the mobile esports sector
Apac Predominance
Mobile games spending passed $93 billion in 2021, says Newzoo
Report indicates TikTok users are more likely to spend on mobile games
In-app Ads Widen
In-game ads expected to generate $14 billion by 2028
Key players include IronSource, EA, Anzu, and more
Sizeable Spending
Mobile games account for over 50% of games industry spending in 2021
Consumer spending expected to reach over $180 billion
Exceptional Engagement
App Annie uncovers the top 10 features driving deep usage in runner games
Fuelled by Game IQ, App Annie explores how the most popular runner games successfully connect
Gen X Gamers
Tapjoy finds 77% of Gen X play mobile games daily
Match-3 is the generation's preferred genre
Global Mobile
How to plan and build a successful mobile game
Fuelled by Game IQ, App Annie’s new Mobile Gaming Overview report gives developers all of the data required to plan and build a winning title
Ad Analysis
37 second video ads are most effective for hypercasual games
So claims Liftoff Vungle
Financial Findings
Ten Square Games saw an increase in installs in Q3 2021
Fishing Clash launched in China
Steady Ship
G5's Q3 FY21 sales up 1% to $38 million
Gross margin up to 64%
Xxxx
Supercell is the only dev with a top 10 strategy game that isn't 4X
Clash of Clans is the outlier
"correct Understanding"
Nintendo denies Switch OLED profit margin increase
The company also debunked ongoing Switch Pro claims
Sky High
$60 billion worth of deals in the games industry have already taken place in 2021
Drake Star Partners adds up the activity
Just Fantasy?
Update: Square Enix dismisses acquisition rumours
"This report is not based on any announcement"
Back Of The Net
Football titles shot through $600 million on mobile last year
The category grew 20% year-on-year
Mobile Madness
Mobile was the top-earning games platform in 2020
The games industry is expected to have revenues of $189.3 billion this year
Open Book
Twitch to be more transparent with its safety efforts
"Creating a Transparency Report is an important measure of our accountability"
Growing Market
Mobile games ad revenue grew by 8% last year
First-day in-app purchases had an increase of more than 50%
Check Those Ads
In-play ads dubbed 'most exciting format' for developers in 2021
According to a report from Admix
On The Up
Roblox increases its US market share to nearly 5%
Just behind Playrix and King