Fighting Fit
How does Badland Brawl monetise?
Frogmind’s latest analysed
Data
GameAnalytics: Fewer than 15% of games retain a third of their players after day one
Analysis firm's latest benchmarking report shows a "winner-takes-all" space
Apponboard’s Tech Is Taking Off
Google Play’s Try Now demos are boosting retention and monetisation by more than 29%
AppOnboard’s tech is taking off
Referred
Mobile gamers referred through organic social channels have up to 67% higher retention
They also have a 63 per cent higher lifetime session count versus non-referred players
Jumping The Shark
How does Hungry Dragon engage, retain and monetise?
Analysing Ubisoft’s franchise spin-off
New Marketing Tools
Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021
Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy
Karma
Can charitable platforms support good causes and also be a driver for player retention?
"Asking your player base to join you in making the world a better place and putting the decision-making in their hands a very powerful message to send to your player community"
Rewarded
More rewarded ad conversions lead to higher user engagement, retention and spend
Tapjoy’s latest report finds that the more rewarded ads a player completes in their first two weeks the better the results
Top Tips
5 ways mobile games developers can engage their communities outside an app
Plarium's Helen Burda on how to foster a community that extends from the game and into other areas
Funding Round
Mobile developer Kixeye raises $20 million for machine learning platform
Tech to help studios optimise marketing, monetisation and retention
The State Of It
Non-organic mobile game installs have grown 3.4% since Q3 2016
AppsFlyer digs deep in its State of Gaming App Marketing report
Arppu Up
Top grossing games on mobile have seen ARPPU increase by over 60% since January 2016
GameAnalytics digs into the data
What Comes Next?
21 months later, why I'm still playing Star Wars: Galaxy of Heroes
A neverending story
Decoding Design
A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye
Exclusive currencies and limited gachas don't stop this game from being fun
Grand Revival
Grand Cru on how it rebooted its business following the failure of Supernauts
Markus Palusa talks smaller teams and killing projects early
Ask Yourself
Oscar Clark suggests nine ridiculous questions every game developer should ask themselves
Silly questions with a serious heart
Monetise, Retain, Acquire
19 talks on mobile game monetisation, retention and user acquisition from PG Connects San Francisco 2017
Learn all you need to know
Gotta Catch 'em All
One year on: How Pokemon GO has proved it’s more than just a fad
The right game at the right time
Big Update
Pokemon GO update revamps gyms in bid to improve retention
Raid Battles also incoming for new cooperative play
Strategy And Insight
Mobile strategy games on Android have a D30 retention rate of 3% and generate an ARPU of $2.23
AppsFlyer digs deep into the state of strategy titles on mobile
Retention Royale
7 reasons why you can't stop playing Supercell's Clash Royale
Michail Katkoff analyses why the hit mobile game is so addictive
Instant Value?
1.5 billion Facebook Instant Games played in 90 days, but where’s the value for developers?
No word yet on when monetisation will be implemented in Messenger games
Machine Learning
PlayFab partners with IBM Watson supercomputer to help game developers boost player engagement
New tools to provide insights into player behaviour
Monetise, Retain, Acquire
24 talks on mobile game monetisation, retention and user acquisition from PG Connects London 2017
Learn all you need to know
Live Support
Best practices for player support in mobile game live operations
Experts from Wargaming, PlayRaven, Armada and Nexon M discuss dealing with the community
Engaging Users
Why does Flurry say mobile game engagement is down?
Rovio's Wilhelm Taht dives into the stats
Supporting Players
How The Walking Dead: Road to Survival developer Scopely approaches customer support
Director of Player Care David Tamayo deals out his top tips and KPIs
More Gaming Summit
Free to attend Mobile Retention and Engagement Gaming Summit kicks off March 1st in San Francisco
Event is free to attend
Playable Boost
Chartboost sees 123% better conversion rates with new interactive 'Playables' ad campaigns
D7 retention for games using the ads is up 26.7%
Appsflyer Performance Index
Facebook remains the top driver of game installs on Android and iOS
AppsFlyer digs into the best advertisers of H2 2016
State Of App Engagement
Only 5% of mobile app users remain active after 30 days
AppsFlyer looks at the state of app engagement
Getting The Message?
Why the iOS push notifications battle is only half won
Context and timing is vital
Iap Inspector
How does Star Wars: Force Arena monetise?
IAPs from the players' perspective
Monetise, Retain, Acquire
Learn the secrets to monetisation and retention at Pocket Gamer Connects London 2017
Experts share their advice
A Royal Victory
Royal Revolt 2 saw 28% better D30 retention thanks to TROPHiT partnership
Incentivised campaigns does wonders for flaregames
Pokemon Going
Pokemon GO adds first new batch of pokemon five months after launching
Also gives Pikachu a Santa hat
Taking Flight
EA adds ship-based battles to Star Wars: Galaxy of Heroes to boost already huge retention rates
Also adding Rogue One characters
Feel The Churn
How first session length impacts gamer performance in F2P
Hitting the magic 10 minute mark
Search No Farther
Advertisers have doubled spends on App Store Search Ads since they launched
Acquiring engaged users to boot
Daily Pokemon
Four months after launch, Pokemon GO adds Daily Bonuses to boost retention
Does it even need it at this point?
Breaking Out
How we improved monetisation and retention in Castle Breakout - Escape! and what this meant for the game's gender split
Cloudburst Room Escape's Ron Packard Jr. breaks down the changes
Retention Retention Retention
3 retention strategies for mobile game devs to keep players coming back
Chartboost's Pepe Agell offers his advice
Too Big To Fail
Pokemon GO may be losing millions of users, but its retention rate is on par with Clash of Clans
Niantic Labs has nothing to fear if SurveyMonkey is right
Monetiser
14 videos that teach you how to monetise, retain and acquire users for your mobile games
The key sessions from Pocket Gamer Connects Helsinki 2016
Marketing Mistakes
7 in-game marketing mistakes that cost you money
Don't forget your profit margin
Optimal
Customer marketing cloud Optimove integrates services with Google Ads
Improved retention through targeted ads
Segmentation Rules
How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%
Analyse the flow
Not Just A Fad
Pokemon GO players are more engaged and willing to spend than ever
In New Zealand anyway
Keep Them Close
Retention is dropping across all apps, but games have the worst of the lot
People churn, gamers churn faster
Pokemon Stay
Pokemon GO may have peaked in the US, but how well is it retaining users a month after release?
Verto Analytics looks back at the last 30 days