Big Update
Pokemon GO update revamps gyms in bid to improve retention
Raid Battles also incoming for new cooperative play
Strategy And Insight
Mobile strategy games on Android have a D30 retention rate of 3% and generate an ARPU of $2.23
AppsFlyer digs deep into the state of strategy titles on mobile
Retention Royale
7 reasons why you can't stop playing Supercell's Clash Royale
Michail Katkoff analyses why the hit mobile game is so addictive
Instant Value?
1.5 billion Facebook Instant Games played in 90 days, but where’s the value for developers?
No word yet on when monetisation will be implemented in Messenger games
Machine Learning
PlayFab partners with IBM Watson supercomputer to help game developers boost player engagement
New tools to provide insights into player behaviour
Monetise, Retain, Acquire
24 talks on mobile game monetisation, retention and user acquisition from PG Connects London 2017
Learn all you need to know
Live Support
Best practices for player support in mobile game live operations
Experts from Wargaming, PlayRaven, Armada and Nexon M discuss dealing with the community
Engaging Users
Why does Flurry say mobile game engagement is down?
Rovio's Wilhelm Taht dives into the stats
Supporting Players
How The Walking Dead: Road to Survival developer Scopely approaches customer support
Director of Player Care David Tamayo deals out his top tips and KPIs
More Gaming Summit
Free to attend Mobile Retention and Engagement Gaming Summit kicks off March 1st in San Francisco
Event is free to attend
Playable Boost
Chartboost sees 123% better conversion rates with new interactive 'Playables' ad campaigns
D7 retention for games using the ads is up 26.7%
Appsflyer Performance Index
Facebook remains the top driver of game installs on Android and iOS
AppsFlyer digs into the best advertisers of H2 2016
State Of App Engagement
Only 5% of mobile app users remain active after 30 days
AppsFlyer looks at the state of app engagement
Getting The Message?
Why the iOS push notifications battle is only half won
Context and timing is vital
Iap Inspector
How does Star Wars: Force Arena monetise?
IAPs from the players' perspective
Monetise, Retain, Acquire
Learn the secrets to monetisation and retention at Pocket Gamer Connects London 2017
Experts share their advice
A Royal Victory
Royal Revolt 2 saw 28% better D30 retention thanks to TROPHiT partnership
Incentivised campaigns does wonders for flaregames
Pokemon Going
Pokemon GO adds first new batch of pokemon five months after launching
Also gives Pikachu a Santa hat
Taking Flight
EA adds ship-based battles to Star Wars: Galaxy of Heroes to boost already huge retention rates
Also adding Rogue One characters
Feel The Churn
How first session length impacts gamer performance in F2P
Hitting the magic 10 minute mark
Search No Farther
Advertisers have doubled spends on App Store Search Ads since they launched
Acquiring engaged users to boot
Daily Pokemon
Four months after launch, Pokemon GO adds Daily Bonuses to boost retention
Does it even need it at this point?
Breaking Out
How we improved monetisation and retention in Castle Breakout - Escape! and what this meant for the game's gender split
Cloudburst Room Escape's Ron Packard Jr. breaks down the changes
Retention Retention Retention
3 retention strategies for mobile game devs to keep players coming back
Chartboost's Pepe Agell offers his advice
Too Big To Fail
Pokemon GO may be losing millions of users, but its retention rate is on par with Clash of Clans
Niantic Labs has nothing to fear if SurveyMonkey is right
Monetiser
14 videos that teach you how to monetise, retain and acquire users for your mobile games
The key sessions from Pocket Gamer Connects Helsinki 2016
Marketing Mistakes
7 in-game marketing mistakes that cost you money
Don't forget your profit margin
Optimal
Customer marketing cloud Optimove integrates services with Google Ads
Improved retention through targeted ads
Segmentation Rules
How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%
Analyse the flow
Not Just A Fad
Pokemon GO players are more engaged and willing to spend than ever
In New Zealand anyway
Keep Them Close
Retention is dropping across all apps, but games have the worst of the lot
People churn, gamers churn faster
Pokemon Stay
Pokemon GO may have peaked in the US, but how well is it retaining users a month after release?
Verto Analytics looks back at the last 30 days
Go With Friends
Pokemon GO's success is built on friends, so what does that mean for longterm retention?
Can you learn anything from 243 Pokemon GO players in New Zealand?
Pikachu, Stats & Lies
Updated: Pokemon GO: The latest bigger numbers
How big? How fast?
Keep Your Players
4 reasons you're losing players and how to get them back
Good advice
Making Of
Sticky snowballs and shifting genres: The making of Tap My Katamari
How do you explain such a bizarre concept?
Rocket Boost
DAUs up 300%, IAPs up 400%: What happened when MobilityWare fell in love with retention and segmentation
Alex Tarrand on the power of data
High Reward, Risk
For unicorn wannabes like Kabam, the mobile games market is now boom or bust
Can you afford a $20 million bet?
The Iap Inspector
A generous heart: The monetization of Kingdom Hearts Unchained X
IAPs from the player's perspective
Known Unknowns
What 1,000 players can really tell you about your game
Oliver Kern on the power of statistics
Eventful
Pocket Gems on the importance and best implementation of in-game events
When to do them, and why they matter
Ongoing Quest
How a retention focus and data-led difficulty helped Sudoku Quest outgross its competition
Hashcube CMO Gurinder Pal Singh on monetising casual games
Switch Off
Retention of Apple TV apps half that of the same apps on iPhone
Adjust runs the numbers
Nice Problem
Why is Clash Royale running out of steam?
Torulf Jernström on what's next for Supercell
Wrist Quick
Wooga's debut Apple Watch game is retaining players twice as well as mobile games
A new way to play
A Level A Day
How Nitrome committed to retention, promising a new level every day for Leap Day
Mat Annal on keeping the customer satisfied
Miito-no
With declining MAUs and falling retention, Miitomo looks like it's on the slide
Slow core loop to blame
A Cat Reborn
Why we ditched "esoteric" UI and fixed poor retention to give Lumo's Cat another life
Steve Stopps on creativity in the right places
Casual-core
Casual games steal midcore's clothes as Candy Blast Mania adds PVP Puzzle Tournaments
A new retention trend
Kesha Of Clans
Experimenting with RPG retention, Glu brings guilds to Britney Spears: American Dream
Spears at the ready