Hypercasual Hit Factory
Introducing PlayEmber - a new hypercasual heavy hitter
Join-venture between App Design Company and Boomhits is aiming to shake up the hypercasual games market
Shirt Sponsorship
How Plarium made esports sponsorship history with Natus Vincere
Plarium become the first mobile game developer to appear on an esports team uniform.
Diamond Geezers
Xsolla Diamond Club accelerates mobile games industry connections
Join Xsolla's Diamond Club for access to the world's leading conferences and mentoring from industry experts
Live And Online
Highlights from the 2021 Huawei Developer Conference
The highlights from the 2021 Huawei Developer Conference (HDC) are now live and online to enable developers and publishers to catch up with all of the keynotes
Advertising Intelligence
SocialPeta helps mobile development companies acquire users worldwide
Track and create new ad campaigns based upon the success of market leaders
Euro Billions
European mobile games companies generate almost $2 billion in Q3 2021
The top-10 grossing games represent nearly 9% of total consumer spend for the quarter
Business Time
Why Mamboo Games is making the leap from hypercasual to hybrid-casual
CEO Ivan Leshkevich talks about the studio's future as it focuses on hybrid-casual games
By The Numbers
Power in numbers: Improbable on why you should enable crossplay
A new report from Improbable highlights the value of crossplay in reaching the planet's 3.2 billion gamers
Idle World
How N3TWORK grew Idle Inn Tycoon’s revenue to $2 million in three months
The Idle Opportunity
Huawei Global
Register now for the Huawei Developer Conference
The mobile giant offers three days of insight and learning into the tech, tools and techniques for achieving mobile gaming success
Influencer Insight
How to step up your mobile game advertising with influencer marketing
HypeFactory explores the challenges and opportunities of working with influencers to build successful marketing campaigns
Square Go
Poland's second-largest game developer Ten Square enters China on its tenth anniversary
In just one week, Poland's second-largest game developer bought an Italian development studio, was granted a license to trade in China AND celebrated its tenth anniversary
Granularity Greatness
App Annie’s Game IQ gets smarter
New Game IQ update brings a whole new level of granularity for market sizing and growth strategies.
Brand Engagement
The power of brand injections in mobile games
From movies, TV shows and anime to fashion, sport and music - brands and IP can offer developers and publishers a whole new way to engage their audience
Fashion Sense
Zynga's High Heels hits one hundred million downloads
The hypercasual hit has had over one hundred million downloads in only 11 months attracting leading fashion house Kenneth Cole as a partner
Card Sharp
Murka to acquire solitaire development company Mobile Deluxe
Studio acquisition will diversify Murka's portfolio and provide the company with over one million daily average users
What's Next?
Get your holiday season all wrapped up
Discover ways to help grow your game downloads and increase your year-end sales
Inspiration Online
Mobile marketing is crucial for a successful app in the post-COVID-19 era
SocialPeta provides insight into global ad campaigns to help developers find their inspiration
Games Growth
Weekly consumer mobile games spend grows by 35% in Q3 2021
Emerging markets are contributing to the ongoing increase in consumer spend
In Play Insight
How mobile games can monetise to their full potential with In-Play
Admix's Chloe Cave and Natalia Pakhomova share their insights on how to make the most of brands' unprecedented focus on gaming
Open To Offers
The Offer Wall brings new opportunities for publishers and advertisers
Create more seamless monetisation
Transforming Brand Success
Top War Transformers brand integration sets new day one revenue record
The high profile brand integration from Hasbro, managed by Yodo1, pushed TopWar up the global mobile game charts
20 Years
G5 Entertainment celebrates 20th birthday with special campaign for players
Presents for everyone
Going For Growth
AppFollow update promises increased insight
New update to AppFollow toolkit for optimised app growth is live
We're Jamming
Cookie Jam Blast breaks $100 million in lifetime spending
Data from App Annie
Hyper Meets Casual
From hype to hyper to hybrid-casual
Voodoo talks about the birth of hybrid-casual
Speaker Spotlight
DappRadar's Skirmantas Januškas on the blockchain game explosion
Find out more at Pocket Gamer Connects Digital #8
Speaker Spotlight
PeopleFun's Jason Leary on the rise of integrated storytelling, highly polished theming and vanity collectables
Find out more at Pocket Gamer Connects Digital #8
Hypercasual Help
Run of Life indie dev Tarek Mongy on how to have a hypercasual hit
Tarek Mongy explains how working with Voodoo helped him create more successful games
Inclusive Collective Professional
Join the Xsolla Diamond Club for access to the industry's best
Plus get a free ticket to PocketGamer Connects Digital #8
Executive Appointment
Homa Games appoints new chief operating officer
Ambitious hypercasual publisher promotes Julien Bourhis after 18 months as VP Operations
Residual Value Calculator
How much are your players really worth?
What is your residual cohort value - and why is it important? Pollen VC highlights the real value of your existing user base
Voodoo Child
How Voodoo helped hone a hypercasual hit
Tummy Games' Nemanja Divjak reflects on its approach to hypercasual and the studio's relationship with Voodoo
Entries Open
Two days left to enter Huawei's app innovation contest
Apps UP 2021 offers developers the chance to take their app to the next level
Brand Aid
HyprMX to provide banner ads from Fortune 500 brands
Rewarded video and interstitial ads provider HyprMX introduces display ads to its software development kit
Decade Of Development
A decade of Dice Clubs with B-Interaktive
PocketGamer.biz spoke to founder and CEO Eugen Barteska about the studio's recipe for success
Ads Aid Acquisition
The value of Apple Search Ads
In a post-IDFA world will advertising on Apple Search become more valuable for user acquisition?
Casual Compendium
Homa Games expands beyond hypercasual
The fast-growing French publisher has started publishing casual board and puzzle games alongside hypercasual titles
Plugged In Publishing
From concept to creation: Plug Head, a hypercasual hit game
How Sunday supported the creators of Plug Head through rejection, to achieve their dream and build a hypercasual hit
Smart Money
People, talent and teams - MGVC's winning formula for investment
My.Games Venture Capital discusses the company's approach to investment and the new $30M game drive campaign
Publishing Power Up
Take your game to the next level with AppGallery
Huawei's AppGallery marketplace offers developers and publishers an array of tools to enhance games and improve functionality
Connect 'em Up
MyAppFree launches new services for developers
Service promises to connect apps and games with their large and loyal audience
Homa Hiring
Homa Games hires Carlos Mas Rodriguez as new vice president of gaming product
Former Scopely executive will lead the ambitious hypercasual studio's drive into new genres
Ad Astra
Exploring the potential of InGamePlay brand ads
AdInMo and Impact Unified discuss the value of in-game ads and the growing potential for developers, publishers and players
Survey Success
Pocket Gems drives player engagement with rewarded surveys
Pocket Gems partnered with TapResearch to bring a new rewarded format to players which drove engagement and increased average revenue
Disruption Sparks Innovation
Disruption accelerates three shifts for gaming businesses
Facebook's Michael Bertaut explores new opportunities for success in the rapidly evolving global mobile market
Lightning Round
Storm The World competition opens for entries
$560,000 on offer for winning developers
New Mmorpg Hits
Ni No Kuni: Cross Worlds storms the most downloaded Q2 2021 charts in Japan and South Korea
Crunching the data with App Annie
Making Gamers Tick
How to launch a successful mobile gaming app
Huawei's head of global gaming partnerships offers insight into the telco giant's support for new games from developers and publishers worldwide
Voodoo Voice
Voodoo president and COO joins Homa Games as senior strategic advisor
The announcement follows Voodoo’s former CFO’s appointment as Homa Games’ new VP of
finance and legal.