Transforming Brand Success
Top War Transformers brand integration sets new day one revenue record
The high profile brand integration from Hasbro, managed by Yodo1, pushed TopWar up the global mobile game charts
20 Years
G5 Entertainment celebrates 20th birthday with special campaign for players
Presents for everyone
Going For Growth
AppFollow update promises increased insight
New update to AppFollow toolkit for optimised app growth is live
We're Jamming
Cookie Jam Blast breaks $100 million in lifetime spending
Data from App Annie
Hyper Meets Casual
From hype to hyper to hybrid-casual
Voodoo talks about the birth of hybrid-casual
Speaker Spotlight
DappRadar's Skirmantas Januškas on the blockchain game explosion
Find out more at Pocket Gamer Connects Digital #8
Speaker Spotlight
PeopleFun's Jason Leary on the rise of integrated storytelling, highly polished theming and vanity collectables
Find out more at Pocket Gamer Connects Digital #8
Hypercasual Help
Run of Life indie dev Tarek Mongy on how to have a hypercasual hit
Tarek Mongy explains how working with Voodoo helped him create more successful games
Inclusive Collective Professional
Join the Xsolla Diamond Club for access to the industry's best
Plus get a free ticket to PocketGamer Connects Digital #8
Executive Appointment
Homa Games appoints new chief operating officer
Ambitious hypercasual publisher promotes Julien Bourhis after 18 months as VP Operations
Residual Value Calculator
How much are your players really worth?
What is your residual cohort value - and why is it important? Pollen VC highlights the real value of your existing user base
Voodoo Child
How Voodoo helped hone a hypercasual hit
Tummy Games' Nemanja Divjak reflects on its approach to hypercasual and the studio's relationship with Voodoo
Entries Open
Two days left to enter Huawei's app innovation contest
Apps UP 2021 offers developers the chance to take their app to the next level
Brand Aid
HyprMX to provide banner ads from Fortune 500 brands
Rewarded video and interstitial ads provider HyprMX introduces display ads to its software development kit
Decade Of Development
A decade of Dice Clubs with B-Interaktive
PocketGamer.biz spoke to founder and CEO Eugen Barteska about the studio's recipe for success
Ads Aid Acquisition
The value of Apple Search Ads
In a post-IDFA world will advertising on Apple Search become more valuable for user acquisition?
Casual Compendium
Homa Games expands beyond hypercasual
The fast-growing French publisher has started publishing casual board and puzzle games alongside hypercasual titles
Plugged In Publishing
From concept to creation: Plug Head, a hypercasual hit game
How Sunday supported the creators of Plug Head through rejection, to achieve their dream and build a hypercasual hit
Smart Money
People, talent and teams - MGVC's winning formula for investment
My.Games Venture Capital discusses the company's approach to investment and the new $30M game drive campaign
Publishing Power Up
Take your game to the next level with AppGallery
Huawei's AppGallery marketplace offers developers and publishers an array of tools to enhance games and improve functionality
Connect 'em Up
MyAppFree launches new services for developers
Service promises to connect apps and games with their large and loyal audience
Homa Hiring
Homa Games hires Carlos Mas Rodriguez as new vice president of gaming product
Former Scopely executive will lead the ambitious hypercasual studio's drive into new genres
Ad Astra
Exploring the potential of InGamePlay brand ads
AdInMo and Impact Unified discuss the value of in-game ads and the growing potential for developers, publishers and players
Survey Success
Pocket Gems drives player engagement with rewarded surveys
Pocket Gems partnered with TapResearch to bring a new rewarded format to players which drove engagement and increased average revenue
Disruption Sparks Innovation
Disruption accelerates three shifts for gaming businesses
Facebook's Michael Bertaut explores new opportunities for success in the rapidly evolving global mobile market
Lightning Round
Storm The World competition opens for entries
$560,000 on offer for winning developers
New Mmorpg Hits
Ni No Kuni: Cross Worlds storms the most downloaded Q2 2021 charts in Japan and South Korea
Crunching the data with App Annie
Making Gamers Tick
How to launch a successful mobile gaming app
Huawei's head of global gaming partnerships offers insight into the telco giant's support for new games from developers and publishers worldwide
Voodoo Voice
Voodoo president and COO joins Homa Games as senior strategic advisor
The announcement follows Voodoo’s former CFO’s appointment as Homa Games’ new VP of
finance and legal.
Jam Hot
MyAppFree Launches a mobile games jam on Itch.io
Up to $1,000 up for grabs for developers to create new mobile titles
Sponsored
Left or right? How data warehouses make it easy to make decisions
GameAnalytics offer nine practical ways in which data warehouses help you make informed decisions
Biggest Catch
Mobile games driving $1.7 billion of weekly spending globally
Crunching the data with App Annie
In-game Awesome
Rovio VP of advertising Jarkko Rajamäki discusses in-game ads approach
"There is necessarily no one size fits all solution..."
Roll The Dice
How to grow a profitable audience within a niche genre
How taking a holistic approach to user acquisition and monetisation helped WildCard grow the audience for its classic games
We Have Lift Off
Soft launch essentials - getting the most from your app launch
You have one chance to launch it successfully
Kill Your Darlings
How To Evaluate Mobile Game Ideas
How can developers evaluate the potential of new game concepts, before committing time and resources to them? AppMagic explains
Holistic Hypercasual
Publishing for all: CrazyLabs offers publishing for the other 99%
Hypercasual expert offers developers a revenue stream for games outside the top tier
Thumbs Up
Increasingly more mobile gamers 'like' than 'hate' rewarded video ads
Crunching the data with App Annie
Soccer Star
How did Cristiano Ronaldo appear in Garena Free Fire?
Sportquake and Free Fire explain how they integrated the football icon into the mobile game's universe
End-to-end Ua
BidShake optimises ad creative management
Creative Manager promises seamless cross-channel creative management and reporting
Culture Counts
Fairytale in Montreal - Bingo Story developer going for growth
Clipwire CEO Ritesh Khanna tells PocketGamer about building a new studio in Canada's creative capital
Asia B2b
PlayX4 Online emerges as alternative event for global business
South Korea's leading business-to-business games event found success with its first online only conference
Pandemic Push
Continuing COVID-19 boom predicted to boost mobile gaming to $120 billion in 2021
Crunching the data with App Annie
Boom Boom
BoomHits announces world's biggest hypercasual competition with $2 million prize fund
BoomHits CEO Jon Hook talks about the label's plans to disrupt the hypercasual market
Gear Up
Looking for your mobile games studio to be acquired? Here's what recent M&A data is telling founders
Pollen VC's Martin Macmillan highlights the trend
Ua Ok Hun?
User acquisition masterclass for app marketers on July 1st
Learn the trade secrets of successful mobile marketing from experts including Bango, Appvertiser, Adikteev and Uptime
Mass Marketing
InMobi's Saurav Dutta on rethinking in-game advertising
The ongoing evolution of in-game ads
Granular Games
GameIntel offers new insight into the global games market
Search across hundreds of thousands of games tagged with new contextual metadata
Bandai Namco Barcelona
Building Better: Bandai Namco Mobile's new approach to development
Chief publishing officer Massimo Caporale discusses building its new Barcelona studio in the midst of a pandemic
Spinning Magic
Slots continue to boom post-COVID, accounting for 6% of mobile game spending
Crunching the data with App Annie