Fund Growth To Scale
Financing LTV in mobile gaming
Martin Macmillan, the founder of Pollen VC explains how games with Lifetime Value measured in months or years can fund user acquisition more efficiently
Yodo1 Ads Up
Yodo1 introduces native ads to its MAS platform
Yodo1 puts players and profits first with introduction of its new native ad service on its Managed Ads Service platform
Data Science For All
GameAnalytics Brings DataSuite to the Masses – Through AWS for Games
GameAnalytics is working with Amazon Web Services to support the AWS for Games initiative to put data analytics into the hands of every developer
Blockchain Billionaires
Company Spotlight: Animoca Brands
Find out more about Animoca Brands, the Hong Kong headquartered metaverse and blockchain company valued at over $5 billion
Make More Money
Why are indie game developers losing money?
Yodo1 urges developers to consider monetisation earlier in your game plan
Looking Past Facebook Stats
DIY Keyboard: from TikTok marketability to global success
DIY Keyboard reached the top five games charts in 70 countries. But this game never passed CPI according to Facebook KPIs - how did this game break the boundaries and come to life?
Capital Raised To $6 Million
PopScreen Games closes series A funding round with Garena
Funding will accelerate development and expand the PopScreen team
In Game Ads
50% of mobile publishers will be using in-game ads by the end of 2022
Half of the world's game publishers will be making use of in-game ads by the end of 2022 according to bullish predictions from ad-specialist Adverty CEO Thorbjorn Warin
Interoperable Transferrable Permanent
The economy of the metaverse - why NFTs are big news for branding
Owen Ma, co-founder and head of partnerships at Epik, explains why NFTs may be the future of licensing in games
Company Profile – jagex Partners
Company profile – Jagex Partners
Learn more about Jagex Partners, the community-driven games developer headquartered in Cambridge, UK
Post-pg Connects London
Speaker Spotlight: Edgegap's Mathieu Duperré on the triple-A experience, crossplay, and live and digital events
Edgegap's Mathieu Duperré on the growth of AAA mobile experiences and why you should not fall in love with your game
Post-pg Connects London
Speaker Spotlight: Moloco's William Melzer on how and why developers must understand demand-side platforms
Moloco's VP of Sales for EMEA, William Melzer explores demand-side platforms in mobile advertising and how developers can use them to achieve their 'ultimate KPIs'
Post-pg Connects London
Speaker Spotlight: Odeeo's Amit Monheit on the importance of user experience and keeping your players happy
Odeeo's Amit Monheit identifies Web3 as the biggest disruptor to mobile games, and the ever-present importance of user experience in successfully delivering in-game ads
Black Box Begone
For mediation, I chose independence – the importance of Fyber's focus on transparency
Fyber's Director of Product Management, Pedro Miranda discusses the value of transparency and independence when it comes to mediation within mobile ads
Ads Value
Adverty releases updated Unity SDK for in-game ads
Adverty releases Unity SDK 4.0, with 2D games support and a refreshed suite of high-quality ad assets for the ultimate in-game advertising experience
Hypercasual Cash
Three casual and hypercasual monetisation strategies in 2022
Meta’s Yuthida Donnelley, Strategic Partner Manager, delves into monetisation strategies for hyper/casual games, and what opportunities will arise from the evolution of the hybrid-casual genre
Starter For Six
Top tips: levelling up hypercasual partnerships in 2022
Voodoo's head of publishing, Alexander Shea gives his six top tips on creating more successful collaboration in hypercasual games in 2022
Tech Tool Titan
Company Profile: Unity Technologies
Find out more about Unity Technologies, the San-Francisco headquartered company powering the next generation of games, animation, film, transport, architecture, engineering, and more...
Company Profile – pangle
Company profile – Pangle
Learn more about Pangle, the Singapore headquartered mobile app marketing platform
Company Profile – xsolla
Company profile – Xsolla
Explore Xsolla, the Los Angeles-headquartered games industry sevice provider that has partnered with games luminaries including Epic, NetEase, and Roblox
Automation For The People
How automated app ads allowed Rec Room to achieve their business goals
How Meta’s Automated App Ads helped Rec Room improve efficiency, decrease CPI, and achieve their business goals
Things Things Things
Careers spotlight: Pixel Toys
Find out more about working at the Leamington Spa game studio in our Pixel Toys careers spotlight
Games Go Global
’Astronomical’ rise in hypercasual helps mobile games market smash $116 billion
The world’s favourite genre hit new highs in 2021 according to the App Annie State Of Mobile 2022 report
Company Profile: Applovin
Company profile – AppLovin
Learn more about AppLovin, the California headquartered marketing platform supporting developers worldwide in growing their mobile apps
A Perfect 10
Yodo1 – Ten years, ten voices
As Yodo1 celebrates its tenth anniversary, PocketGamer.biz speaks to 10 of the company's employees around the world about what makes the company special
Everything Everywhere
The state of mobile in 2022: Millions of apps, billions of downloads, trillions of hours
The incredible ongoing growth of the global mobile market – and the value of games – are highlighted in App Annie’s State of Mobile 2022 report
Hypercasual Hustle
CrazyLabs hits five billion downloads
Hypercasual hit factory CrazyLabs announces new downloads milestone and shares future plans and games
Ad Value
SocialPeta 2022 Mobile Game Ad Ultimate Guide: Market Analysis & Creative Strategies
The new white paper from SocialPetas outlines the major trends in mobile games advertising and offers game creators new strategies for the rapidly evolving marketplace
Listen Up
Using AudioMob’s in-game audio ads for instant rewards
Audiomob outlines how developers can use their in-game audio ads in more innovative ways to create instantly rewarding player experiences
Acquisition Alliance
DECA Games: from being acquired to acquiring others
Ken Go, CEO of DECA, on the company's journey – from acquisition by Embracer to its own acquisition of multiple development studios and games
Push It Good
ByteBrew launches push notifications for its 2,500 game developers
ByteBrew has launched push notifications on its free all-in-one platform which now boasts 2,500 game developers
No Game Of Chance
Evolution, engagement and excellence – how Dice Clubs’ focus on players has shaped the game’s success
b-interaktive co-founder and CEO Eugen Barteska on harnessing player power to build long-term success for Dice Clubs
Now That's Magic
Voodoo and MagicLab discuss building a successful hypercasual partnership
PocketGamer.biz interviews Ümit Boncukçu, the co-founder at MagicLab and Voodoo's Halil Kaftan about the companies partnership and success in the rapidly evolving hypercasual market
Real World Racing
Adverty launches In-Play ad technology in first major racing title from Wolves Interactive
Adverty’s multi-patented In-Play ad technology is coming to Wolves Interactive global hit Motorbike - Traffic Racer.
Ua Ok
Pollen VC launches the definitive guide to selecting a UA financing partner
Everything you ever wanted to know about paying for UA – but didn’t know to ask
Breaking New Ground
Adverty adds two new mobile first-person shooter games through partnership with Blayze Games
In-Play ads bring new revenue to Bullet Force and Forward Assault, which have more than 30 million combined global downloads
Rpg Report
East versus west: gaming cultures clash in new RPG report
Pangle and Newzoo explore the differences in engagement between east and west in role-playing game deep dive
Player First Always
How to balance game monetisation with a player-first mindset
Meta Audience Network explores the ways in which leading developers and publishers utilise monetisation strategies to complement the player experience and drive engagement
Crypto Jam
Homa Games brings Sorare’s NFT Legend Cards to mobile gaming in new jam edition
Homa Games is building on Sorare's blockchain infrastructure to give life to legends like Cruyff and Platini in mobile games. Registration is now open.
No Mystery Here
Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay
Panteon got 100 Mystery Buttons back into the top of the charts with increased installs and ARPDAU thanks to a partnership with ironSource
Retention Roadmap
App Annie reveals the top 10 retention tactics which turn first-time users into repeat players
Fuelled by Game IQ, App Annie investigates how the world’s top hypercasual puzzle games retain players
Winter Games
Voodoo announces new winter game competition with coaching and resources on offer
Studios around the world can enter and access top coaching and resources from Voodoo, alongside exclusive up-to-date product knowledge
Sign Up Today
Huawei launches winter developer giveaway and accelerator programmes
Huawei launches two new programmes to support developers, inspire creativity, and help game creators grow in 2022.
Appy Christmas
AppGallery’s Game Fest Returns with Exclusive Perks to Give Winter Holidays a Boost
Celebrate the season with a selection box of special offers in some of the world's most popular mobile games, courtesy of Huawei's AppGallery
Beyond Games
Is gaming the next frontier for entertainment?
Alexandre Salem, the Global Director of Gaming Partnerships for Huawei explores the impact of games in the future of our creative world – in 2022 and beyond
Incredible Ip
Intellectual Property in mobile games: a recipe for success
Yodo1 highlights the power of intellectual property collaborations in the mobile gaming world.
Metaverse Matters
The Metaverse is the next big thing, but what will it mean for gaming?
Alexandre Salem, Global Director of Gaming Partnerships at Huawei, explores the reality behind the metaverse hype – and what game creators need to know
Global Mobile
How to plan and build a successful mobile game
Fuelled by Game IQ, App Annie’s new Mobile Gaming Overview report gives developers all of the data required to plan and build a winning title
Naughty Or Nice?
N3TWORK explains how to leverage the holiday spirit to boost mobile game revenues
How can developers and publishers use the spike in games over the holiday period to drive greater revenue? N3TWORK offers some suggestions for a happy holiday season
Block Buster
Busting myths about blockchain, NFTs, and play-and-earn monetisation for games
David Kim, VP of Business Development and Marketing for wdny.io explores the facts, the fallacies and the phenomenon