Gotta Catch Em All
Pokémon GO Fest 2022 drives more players outdoors - and in game
Increased spend shows the ongoing value of events - both in-game and live in keeping an active and engaged audience
Regional Ranking Rundown
2022 Q2 analysis highlights the sticking power of mobile giants
Among the hypercasual hits, some of the world's most enduring games are finding a global audience on mobile - find out what data.ai's latest regional rankings reveal
New Partnership
Adverty and Yazle announce in-game ad partnership
The partnership will make Yazle the exclusive vendor of Adverty products in the MENA region
Make Marketing Matter
Big or small - marketing must be part of your plan
Where does marketing sit within game development? Behaviour Interactive's Luc Duchaine argues that it's at the heart of the core team, from the very beginning of production
Choose Your Weapon
Choosing the right online tech for your game
Heroic Labs dives into the capabilities of its unique open-source game technologies Nakama and Satori which are powering games around the world
A New Partnership
WEBZEN signs partners with Crimoons to publish mobile idle RPG ‘Project F’
Project F is an upcoming mobile game with character collection and idle RPG features
Interactive Influencer Insight
Influencer marketing in gaming: How to promote RPGs on Twitch
How can developers and influencers work together to successfully launch a new game? Hypefactory goes behind the headlines...
Mobile Price Index
How to value a mobile games studio
As the number and value of M&A continue to rise, Martin Macmillan, CEO of Pollen VC outlines a 'rational framework' for valuing a mobile gaming studio
A New Challenger Approaches
55 per cent revenue share in the new hypercasual developer challenge by CrazyLabs
Studios can test as many games as they like, pass the benchmark and win again and again with different games
Tiktok Don't Stop
Pangle launches in 12 new territories worldwide
Pangle, the ad network of TikTok for Business, is now available in Australia, New Zealand, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain and Lebanon
Let's Drive
Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership
Adverty, in-game ad provider and multi-patent-holding creator of Metaverse-ready ad opportunities signs an exclusive partnership with Dodreams, publisher of Drive Ahead!
You And Whose Army?
How Army Commander subverted hypercasual
Can hypercasual games support IAP? Data.ai explores how Lion Studios has broken the mould with Army Commander
Powerhouse Partnership
Appodeal partners with Adjust to enrich its growth platform with attribution insights
New partnership enables every Appodeal user to access UA and attribution data from a single dashboard
Value Ad
Adverty launches industry-first streaming video technology for In-Play ads
Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time
The Games Of Tomorrow
How Hut 8 is powering the blockchain gaming revolution
Gaming is on the cusp of exciting change - Hut 8's Josh Rayner explores the growing impact of Web 3.0 technologies on the games of tomorrow.
Insider Insight
Optimising for opportunity: How Google is helping game developers build for long-term success
Greg Hartrell, Director of Product Management at Google Play/Android, tells PocketGamer.biz how Google is helping mobile game developers make their games more successful in the long run
Alternative Revenue
ONEMT: quality users who drive revenue show up through the alternative app stores
Flexion CEO Jens Lauritzson explains how the company helped ONEMT give their game a revenue boost
No Longer Niche
Anime games make up 20% of all app store spending, says data.ai
Over $17 billion in consumer spending generated in 2021 alone
The Write Stuff
Burnout: Six tips to keep you and your game story fresh over the long haul
How can writers and narrative designers maintain quality and engagement in games over the long term? Brunette's Dexter Woltman investigates...
Join The Chain Gang
Harmony Partners with Miracle Universe
Blockchain company Harmony is partnering with Miracle Universe to help support the evolution of the next generation of gaming in Web 3
Sonic On Screen
Sonic on the big screen boosts mobile games to new heights
data.ai drills down into the impact of the latest Sonic The Hedgehog movie on the franchise’s mobile games
Block Rocking Bratz
MGA Entertainment and Yodo1 announce long-term licensing agreement
Yodo1 secures agreement with MGA Entertainment for brand integration of licenses including Bratz, L.O.L. Surprise!, Little Tikes and Rainbow High
Ottowa Opens For Outsourcing
Pingle Game Studio opens Canadian office
The Ukrainian outsourcing expert has followed its recently opened London office with a new location in Ottowa
Tech Scaler
Stepico announces acquisition of game art studio Inkration
Stepico brings together 200+ specialists in various fields focused on large-scale projects with the highest production values
Sharkticons Assemble
Stage Two of Transformers x Top War: Battle Game crossover breaks records once again
The second phase of the in-game brand collaboration pushed the popular battle game to new heights of revenue and pushed it up the app store listings worldwide
Everything Everywhere
There’s no such thing as the average mobile gamer
data.ai’s latest gaming spotlight highlights all the ways in which mobile games are conquering the world
Gaming For Good
Fishing (and hunting) for awareness
How Ten Square Games turned their hobby games into a source of eco-education
Liveops Unleashed
Heroic Labs releases LiveOps service Satori
Alim Jaffer, the Vice President of Product at Heroic Labs tells PocketGamer.biz about the company’s new LiveOps service, Satori.
The Coming Crypto Storm
Q&A with Storms’ CEO David Yin: Navigating the Web3 gaming space
Is Web3 coming? Is it already here? What does crypto bring to the world of games? PocketGamer.biz sat down with the Storms CEO for his take on the future of games
Big Bid
Meta Audience Network bidding hits Appodeal Stack
Appodeal Stack integrates Meta Audience Network making it available to all app creators in its Growth Platform
Return Of The King
Revenue boost on alternative stores for strategy game
Flexion CEO Jens Lauritzson explains how the company helped Top Games give their game a revenue boost
Pitch Me Baby
Thanks to Outfit7’s internal pitching system, my idea turned into our new game
Žiga Sedovnik, Principal Data Scientist at Outfit7, shares how his idea for a new strategy RPG turned into the company’s newest game, Mythic Legends
Welcome Aboard
Homa Games appoints Brice Vinocour as VP of marketing & communications
Homa Games will leverage Vinocour's experience and leadership skills to build the scaleup’s marketing & communications strategy, increase brand awareness, and grow gamers and developers' communities
Design For Life
Creating something out of nothing: coming up with visuals for a new IP
Eran Alboher, studio art director at Outfit7, explains the company’s process for designing and creating the visuals for its new strategy RPG, Mythic Legends
Developer Dash
Liniad Unleashes Playable Dashboard
New 'power dashboard' enables app marketers unlimited variations across all channels
Live On Tv
Exclusive industry interviews from Pocket Gamer Connects London 2022
Hear from the industry leaders, professionals, and pioneers across the global mobile games market about the latest trends, case studies, best practice, and business opportunities
App-ocalypse Now?
How to survive a user acquisition nightmare
The App-ocalypse is here. Here's a handy guide on how to survive the chaos of audience targeting
Let's Jam
The new HomaJam offers participants a 50/50 publishing revenue share
Homa Games announces the 5th edition of the games jam together with Google to continue on the mission of educating & supporting the developer community.
Making Millions
How did Multi Maze 3D go from high CPI to a worldwide profitable hit?
Find out how CrazyLabs helped a game with high CPI become a global success with over 20 million downloads and counting
Reinvigorating Revenue
Comeback gods find new glory
Flexion CEO Jens Lauritzson explains how the company helped DECA give a great game a revenue boost
Mu To Be Renamed Lemuria
International venture fund Draper Dragon invests in ambitious MU project
MU Web3 infrastructure project will bring Web2.0 games studios into Web3
Tracking Transformative Trends
Mobile app trends 2022: A global benchmark of app performance
A new report from Adjust highlights key changes in the global mobile industry, from privacy changes to user behaviour and the value of retaining players
Making Money Matters
Diversifying revenue: how Fingersoft strikes the right balance
Meta Audience Network and Fingersoft explore the reasons for adopting a diverse revenue model within mobile games and the impact it had on the Hill Climb Racing franchise
Monetisation Myths Busted
Three in-game monetisation myths that need to be left in 2021
In-game advertising has gained a bad reputation with some developers for having a negative impact on games and discouraging players. Anzu's Lev Kommisarchik sets the record straight.
Game On 2022
Korea’s PlayX4 games event returns as a hybrid in 2022
The 2022 event will build upon the success of the virtual 2021 event which attracted 329 companies and delivered over $110 million of business
Rankings Revealed
Multiplayer and simulation games tussle for top spots in adjoe and Statista’s latest mobile games index
Rankings revealed: Data experts adjoe and Statista unveil the latest leaders in mobile gaming
Build A Better Business
Appodeal Stack introduces a new round of its Accelerator Program
To celebrate two years of its successful accelerator program, Appodeal Stack is opening a new round, with more features and opportunities for mobile game developers
Core Competences
How HMS Core empowers game developers to deliver better, more high-quality experiences
Find out more about Huawei Mobile Services core capabilities including 3D Modelling, Computer Graphics, Scene Kit, and Augmented Reality engine
Listen Up
Quality and quantity: inside Take-Two studio Socialpoint’s AudioMob partnership
AudioMob looks at why the mobile studio famed for the quality of its games picked audio ads - and what it means for brands
Meet The New Boss
Adverty appoints Jonas Söderqvist as CEO as in-game advertising continues to grow
As global mobile ad spend continues to grow, Söderqvist aims to educate the industry and brands about the potential of in-games advertising