Hypercasual How To
How To Come Up With a Hit Game Idea for 2023
CrazyLabs offers insight into game ideation and inspiration for developers looking for their own hypercasual hit
Fewer Games Greater Revenue
Fewer games but greater revenue - the reality of the global mobile games market
data.ai and Deconstructor of Fun break down the reality of the global games market - from releases to revenue in 2022
Billions And Beyond
$1.5 billion revenue and 1.1 billion downloads weekly - how healthy is the mobile games market?
The new data.ai and Deconstructor of Fun report reveals the reality of the global mobile games market in 2022
Hybrid Casual Help
Hybridcasual: a winning formula?
In the first of a new Knowledge Base series, Homa offers insight into the emerging Hybridcasual genre, highlighting opportunities and challenges for developers
Sign Up Now
What impact could in-game advertising have on your studio?
Sign up now for a free webinar exploring the impact of in-game ads, featuring strategies and practical tips from industry experts including Anzu, Unity and Wildlife Studios
Top Cat
What is the world’s top mobile game franchise?
As the mobile game market soars past console in terms of revenue, which brand has had the greatest impact over the last decade?
Global Mobile Markets
Speaker Spotlight: Pangle's Maria Andriyenko on the potential of the mobile games market
Pangle's business development director Maria Andriyenko talks to PG.biz about the potential of the mobile games market and trends in emerging markets
Company Spotlight
Company Spotlight: Digital Turbine
Find out more about Digital Turbine - the independent mobile growth platform, headquartered in Austin, Texas, with studios in 23 countries around the world
Hard Core Know The Score
64% of hardcore and mid-core paying users generate 97% of revenue-Are you leveraging your gaming app audience?
Adikteev offers key advice on how to make the most of mid-core and hardcore gaming app marketing
Holiday Sales
Pangle produces a roadmap to help mobile game makers increase revenue during the holiday season
Pangle identifies how, and when, developers can capitalise on peak periods worldwide
Seventh Day Advocate
Why day seven may be too late to retarget mobile gamers
User acquisition and retention are skills that every game creator needs to know. Remerge's Director of Account Management provides insight into the crucial first few days
Strength In Numbers
Can mobile games weather the economic downturn?
As the global economy faces turmoil, which games are growing? And where do they fit in the app market? data.ai investigates
Easier Everything 3.0
Appodeal unveils its enhanced SDK 3.0
Appodeal updates its SDK, offering enhanced metrics, improving compliance tools improving distribution and more
Developer Insight
Dodreams CEO: “In-play ads offer long-term stability and creative opportunity”
Dodreams CEO Erik Pöntiskoski tells us how his gaming studio has embraced in-play ad formats, and why mobile games are the perfect place for advertisers to connect with their audience
New Platform
Singapore-based mobile game company Storms announces Web3 gaming platform
Named ‘Kyō’, the Web3 platform is a hyper-casual, social-based mobile gaming platform that integrates blockchain technology.
New Studios, New Logo
Product Madness rebrands as it opens further two studios
Canada and USA based studios expand portfolio total to seven
Lag Kills
44 per cent of gamers respond to latency by quitting their games – what can we do to stop this?
As mobile games become more reliant upon fast reliable connectivity how can smaller developers compete with the industry leaders? Mathieu Duperré, the CEO and Founder of Edgegap explains
Gotta Collect Em All
Collect Em All - From hyper to hybrid-casual hit
Voodoo outlines the company's new focus on hybrid-casual games and explains how it turned a hypercasual prototype into a success
Return On Ad Spend
The Ad Network Quickly Gaining Speed on the AppsFlyer Performance Index
Mintegral, the ad subsidiary of Mobvista, discusses the challenges - and opportunities - created by the ongoing evolution of the global mobile advertising market
Crowd Control
Mob Control: hybridising a hypercasual hit
Voodoo highlights the company's new 'DNA shift' from hypercasual to hybrid casual, and the impact it's had on the success of Mob Control
Series B Secured
Homa raises $100 million in Series B to expand its platform
Funding round led by Quadrille Capital and Headline
Follow The Money
Does the winner really take it all?
data.ai takes a deep dive into the US mobile games market and asks if the richest genres are open to disruption from new entrants
Explore The Alternative
Huawei explores alternative app store advantages at Pocket Gamer Connects
Huawei at Pocket Gamer Connect: Alternative app stores equal high returns & improved customer retention for games developers
Break On Through
Domination and subgenre - finding your niche in the global mobile market
In a market dominated by huge franchises data.ai discovers there’s a lot of space for new games across a wide range of genres and niches
Play 2 Plant
Sybo continues to fight climate change with Play2Plant event
SYBO launches first-ever Times Square billboard and Subway Surfers goes truly evergreen as gamers plant 500K trees with Ecologi
Big In Japan
How did Apex Legends top the charts in Japan?
Apex Legends was in Japan's top 10 for 54 consecutive days! What did EA do to ensure they cracked such a valuable - and challenging - market?
Apex Predator
Apex Legends hits new heights on mobile
data.ai investigates how the successful battle royale shooter title changed its approach for mobile market success
Listen Up
Why Google’s New Ad Policy Proves that Audio Ads are the Future
As regulations tighten and user expectations increase - how can developers ensure the audience engages with ads? Audiomob offers a way forward
Making Money Matters
Survey: Making money in mobile games
Help Wappier understand more about the ways in which developers are monetising mobile games with this online survey
We Have Rift Off
League of Legends: Wild Rift - from PC classic to breakout mobile hit
The success of League of Legends: Wild Rift proves that even hardcore PC games can successfully make the leap to mobile - data.ai drills into the details
Block Breaking Beats
Tackling the technology gap to build web3 mobile games
From its origins as a successful hypercasual games studio to the cutting edge of web3 mobile games, PlayEmber CEO Hugo Furneaux, charts the company's quest to reimagine development
Gotta Catch Em All
Pokémon GO Fest 2022 drives more players outdoors - and in game
Increased spend shows the ongoing value of events - both in-game and live in keeping an active and engaged audience
Regional Ranking Rundown
2022 Q2 analysis highlights the sticking power of mobile giants
Among the hypercasual hits, some of the world's most enduring games are finding a global audience on mobile - find out what data.ai's latest regional rankings reveal
New Partnership
Adverty and Yazle announce in-game ad partnership
The partnership will make Yazle the exclusive vendor of Adverty products in the MENA region
Make Marketing Matter
Big or small - marketing must be part of your plan
Where does marketing sit within game development? Behaviour Interactive's Luc Duchaine argues that it's at the heart of the core team, from the very beginning of production
Choose Your Weapon
Choosing the right online tech for your game
Heroic Labs dives into the capabilities of its unique open-source game technologies Nakama and Satori which are powering games around the world
A New Partnership
WEBZEN signs partners with Crimoons to publish mobile idle RPG ‘Project F’
Project F is an upcoming mobile game with character collection and idle RPG features
Interactive Influencer Insight
Influencer marketing in gaming: How to promote RPGs on Twitch
How can developers and influencers work together to successfully launch a new game? Hypefactory goes behind the headlines...
Mobile Price Index
How to value a mobile games studio
As the number and value of M&A continue to rise, Martin Macmillan, CEO of Pollen VC outlines a 'rational framework' for valuing a mobile gaming studio
A New Challenger Approaches
55 per cent revenue share in the new hypercasual developer challenge by CrazyLabs
Studios can test as many games as they like, pass the benchmark and win again and again with different games
Tiktok Don't Stop
Pangle launches in 12 new territories worldwide
Pangle, the ad network of TikTok for Business, is now available in Australia, New Zealand, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain and Lebanon
Let's Drive
Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership
Adverty, in-game ad provider and multi-patent-holding creator of Metaverse-ready ad opportunities signs an exclusive partnership with Dodreams, publisher of Drive Ahead!
You And Whose Army?
How Army Commander subverted hypercasual
Can hypercasual games support IAP? Data.ai explores how Lion Studios has broken the mould with Army Commander
Powerhouse Partnership
Appodeal partners with Adjust to enrich its growth platform with attribution insights
New partnership enables every Appodeal user to access UA and attribution data from a single dashboard
Value Ad
Adverty launches industry-first streaming video technology for In-Play ads
Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time
The Games Of Tomorrow
How Hut 8 is powering the blockchain gaming revolution
Gaming is on the cusp of exciting change - Hut 8's Josh Rayner explores the growing impact of Web 3.0 technologies on the games of tomorrow.
Insider Insight
Optimising for opportunity: How Google is helping game developers build for long-term success
Greg Hartrell, Director of Product Management at Google Play/Android, tells PocketGamer.biz how Google is helping mobile game developers make their games more successful in the long run
Alternative Revenue
ONEMT: quality users who drive revenue show up through the alternative app stores
Flexion CEO Jens Lauritzson explains how the company helped ONEMT give their game a revenue boost
No Longer Niche
Anime games make up 20% of all app store spending, says data.ai
Over $17 billion in consumer spending generated in 2021 alone
The Write Stuff
Burnout: Six tips to keep you and your game story fresh over the long haul
How can writers and narrative designers maintain quality and engagement in games over the long term? Brunette's Dexter Woltman investigates...