Better Together
Tapjoy partners with IronSource to gain more, better rewarded video inventory
More ads
Trumping The Donald
What's the moral of Trump's Wall: Build it Huuge?
Build him up or tear him down?
Eyes Glued
Next Games enjoys 80% opt-in rate for rewarded video ads, driving ARPDAU of $0.06
Sustained revenue
Watch This Closely
Can mobile gaming save an ad-supported internet?
Venatus Media's Matt Cannon thinks it can
Watch More
Instagram becomes even more tantalising for UA as it introduces video carousel ads
Five ads, one post
Watch This
Growing strongly, video ads now account for 35% of game UA spend on Facebook
Leading the pack
2 Games In One
mNectar hooks up with A Thinking Ape to test rewarded playable video ads
Ad and play
Cultural Differences
The Chinese mobile games market: bigger but still different
Winding roads
Rewarded Action
As Unity highlights the power of rewarded video ads, ex-Tapjoy exec Paul Bowen joins as VP for Unity Ads
Different incentive
Color Switch Success
How Color Switch found financial success with rewarded video ads
Zeb Jaffer offers his thoughts
Power Of Rewards
How Ubisoft worked with MoPub to add rewarded videos and double LTV
Another string to the publisher's revenue bow
On The Up
HyprMX CEO Corey Weiner promoted to president of parent company Jun Group
Commits company's future to mobile video ads
Thank You
Supersonic's Tal Shoham on the 'game changer' that is rewarded advertising
Everyone's a winner
Integrated Approach
Six tips for an effective, holistic user acquisition strategy
Tanya Lee on casting the net wider
Video On The Rise
#PGCLondon 2016 speaker AdColony's Andrew French on why mobile video ads will continue to grow
What to expect at PG Connects London
Unity Ads
Video: Maximise revenue by making ads that players want to watch
Making the most of your monetisation
Admob Boss
Video: What AdMob can do for your monetisation strategy
Not just an advertising platform
Time To Gift
Why you should be giving thanks with rewarded mobile video ads
Dale Carr on seasonal treats
Watch This
Next Games' top tips for making money from incentivised video ads
Mitchell Smallman on the watching economy
Totally X-platform
Vungle spreads video ad loving with support for Windows 10
All devices
Trendy
Video: The top trends in user acquisition
Increased budgets and a focus on video
Raining Success
Futureplay's Farm Away is already generating $0.082 ARPDAU from its incent ads model
Jami Laes is harvesting
Open Screen
AppLovin first to announce an SDK for in-app ads on Apple TV
TV is built for video ads
Iap Inspector
Risen again: the monetisation of The Walking Dead: No Man's Land
IAPs from the players' persepctive
Value Proposition
How Game Hive's Tap Titans leverages rewarded video
Tap and view to win
Respun
A second wind: the monetisation of Storm Casters Ultra
IAPs from the players' perspective
Brands In Context
Rovio's Wilhelm Taht offers an alternative to the "zero-sum game" of video ads
When is an advert not an advert? When it's "a gift from a brand"
Vision Thing
Unity's Helgason on the importance of stupidity, going against the grain, and focus, focus, focus for mobile success
PGC Helsinki's fireside chat
Iap Inspector
Pulled taut: the monetisation of Angry Birds 2
The IAP Inspector examines Rovio's F2P sequel
Moving Pictures
AdColony's Thorbjörn Warin on best practices for video ads
Short and to the point
Value Proposition
How Compass Point West generates $0.06 a day per player from incent video ads
Mitchell Smallman love rewards
Watch & Learn
Rovio, Wooga, Next Games and PikPok on trends in video advertising monetisation
New revenue stream
The Few Among The Many
Cost of buying a loyal user rises 30% to $3.21
Download volume also rises
Do Your Ad-ition
New Supersonic Ad placement tool enables rewarded video customisation
Ad Placement Technology helps devs integrate rewarded ads.
Branded Good
HyprMX launches its simple video incent ad management system HyprMediate
Highest paying videos selection
Money And Mouth Aligned
NativeX on why it's offering new clients 20% higher CPM than their current best provider
CEO Robert Weber on a ballsy move
Creating A Buzz
Nordic Game 2015 breaks records
2,000 people gathered for 12th Nordic Game conference
Top Tips
What NOT to do at a games conference
The top 9 things you should avoid at all costs
Expert System
Futureplay Games decloaks as Finland's mobile game dream team
Says video ads are the future
Catch Up
Nordic Game 2015: What you missed on day two
James, Alysia and George re-cap the conference highlights
Nordic Warriors
Nordic Game 2015: What you missed on day one
James, Alysia and George round up Nordic Game day one
Ways To Spend
Video and Facebook still the most effective UA channels
AdColony marks the status quo
Reward Me
Supersonic opens video mediation platform to all developers
Ready for indies too
A Word From Our Sponsors
Why in-game ads - native, video and brands - will unlock the next wave of F2P monetization
Monetizer Mavens go ad-funded
Watch And Earn
Video mediation platform AerServ launches incentivised ads
New platform promises more flexibility
Lab Rat
Vungle helps devs design better mobile ads with its creative labs service
News service for "premium advertisers"
Fan Power
97.6 percent of all YouTube game views are bagged by fan-made channels
Newzoo and Octoly research shines light on viewer habits
Opening Up China
LoopMe to bring native video ads to Baidu, Cheetah Mobile and Sungy Mobile
Adding inventory
On The Vine
Whimsical Japanese dev uses Vine celebs to break into US market
Bike Rider by Amutus gets in to gear
New Turf
Expanding to games not using its SDK, Kamcord goes big for YouTubers
First land grab is Clash of Clans