Uma Musume: Pretty Derby trots to $6.6m outside Japan after 18 days

Horse girl racing game Uma Musume: Pretty Derby has generated $6.6 million on mobile outside of Japan since its global expansion.

After making $2.6 billion on mobile in its home country over the past four years, Japanese developer Cygames rolled the title out globally on June 26th, 2025 - more than one year after teasing the English version of the game.

According to AppMagic estimates, Uma Musume: Pretty Derby has earned the bulk of its Western revenue thus far from the US. On mobile, the title generated $4.3m over 18 days in the market, accounting for 65% of earnings outside Japan.

Galloping globally

Uma Musume: Pretty Derby tasks players with scouting trainee runners through its gacha system, then helping them hone their skills to compete in 18-person races. The competitors are all named after real Japanese thoroughbred horses but are depicted as 3D anime girls.

The title soon became Cygames’ flagship mobile game - its highest-grossing title between Google Play and the App Store - and was Japan’s top earner on mobile in 2021 and 2022. Though it has remained a lucrative title since, the global rollout has followed three consecutive years of decline.

From its $965.4m peak in 2021, Uma Musume made $175.1m in Japan in 2024.

A global version suggests Cygames has confidence in the West’s increasing reception to Japanese media. So far, the US is leading with its $4.3m spent in-game, which may mark a minuscule share of lifetime player spending - less than 1% - but does represent 19% of global revenue since the worldwide expansion.

The US is also the only Western market to have spent more than six figures in-game thus far, ahead of Canada’s $335,000 contribution and the UK’s $320,000.

How quickly Uma Musume: Pretty Derby canters to $10m outside of Japan remains to be seen, but Cygames’ stronghold in its home country is clear, with mobile card game Shadowverse: Worlds Beyond surpassing $20 million in its first week this June.