Marketing Skills
How to form a successful influencer marketing strategy in 2023
The social landscape is always moving but the right, powerful, influencer-led social media campaign can still deliver results
Trends 2023
Mobile Games Industry Trends 2023: Revenue models
MobileGroove's Peggy Anne Salz looks at the hottest new ways to monetise games, from subscription models to independent game stores
Closed Beta Co-op
Could HoYoverse’s Honkai: Star Rail recapture Genshin Impact’s success?
Final Closed Beta for the latest entry in the Honkai series coming to iOS, Android and PC
Putting Players First
Jetpack Collective announce action 'roguelite' UnderKnight
Building on their quest to put players first, their second release aims to deliver true console-style gaming on mobile
Bigger And Better Than Ever
Find out what you missed at the biggest show in Pocket Gamer Connects history!
2,600 attendees, 1,200+ leading companies, 65 countries represented across 6 continents and 280+ expert speakers joined us for our flagship show this week
Pocket Gamer Connects
Matchmade's Jiri Kupiainen gives us 10 weeks to save the games industry at PG Connects London
Delivering an important eco message as part of a tour of upcoming gaming events
Pocket Gamer Connects
Pocket Gamer Connects 2023. It's a wrap!
Here's our highlights from day two of our massive Pocket Gamer Connects London 2023 event
Gotta Dunk 'em All
Is basketball bigger than Pokemon? Niantic has to hope so
The augmented reality pioneer brings the world's biggest NBA stars to your neighbourhood
Publishing
Flexion to publish Hill Climb Racing on alternative app stores
Flexion is set to publish Fingersoft's Hill Climb Racing 1 & 2 to alternative app stores
Pocket Gamer Connects
Adventure Capitalist developer HyperHippo shares 10 Years of Learning in 6 key points at PG Connects London
At PGC London CEO Sam Fisher focused on taking the long term view, fostering creative culture and trusting yourself
Year In Review
Meta reflects on the past and looks to the future
Zuckerberg's social network had a busy 2022 with a new title and broader visions, but how did the year play out - and what comes next?
Pocket Gamer Connects
Game compliance no longer a checkbox exercise says Paul Gardner
With growing pressure to regulate data protection and potentially expanding gambling laws covering all manner of monetisation, Paul Gardner from Wiggin says developers and publishers need to be proactive
Pocket Gamer Connects
Pocketgamer Connects London: What can games do to improve the world?
Answer: A lot
Pocket Gamer Connects
Pocket Gamer Connects London 2023 is GO!
PGC London 2023, our biggest event of the year, is on right now. Here's a recap of the show so far
Esports
Mattel163 reveals details about UNO! Mobile Wildcard Series: Community Cup USA and Canada 2023
The champion will win $5,000 USD and an exclusive trophy
Dress Up
House Of Blueberry Raises $6M To Grow Fashion In The Metaverse
“Our ultimate vision is to become the largest digital fashion house in the world…”
Company Launch
New games co. Peerplay breaks cover at Pocket Gamer Connects London
PeerPlay, a new gaming company announced at our London live event, aims to revolutionize the casual gaming experience.
Industry Insight
Why mobile platforms are the gateway to the metaverse
Appearing at Pocket Gamer Connects London: Matthew Warneford, Founder of Dubit and Bildrs.io gives us his take on why mobile and the metaverse are made for each other
Downturn
Google parent company announces 12,000 jobs to be cut
Alphabet CEO broke the news to staff via email on Friday
Games And Campaigns
“We mobilised 40,000 men and women who are ready to stand up for gender equality” – the WeRise game and UN Women
An interview with Laith Abu Taleb about gamification and equality in the MENA region
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team on big buy outs, fallouts and even bigger apologies
Patenting
In-game ad company Anzu patents tech to measure viewability of intrinsic ads
Anzu has secured a patent for its technology which measures the viewability of their intrinsic ads within a 3D video game environment
Pgc Picks
Discover leading global developer Product Madness at Pocket Gamer Connects London 2023
The award winning Global Powerhouse continues to expand its studio network and team of industry leading talent
Music Metaverse
PIXELYNX partners with Vita Motus on new metaverse mobile game ELYNXIR
The game aims to bring musicians and fans closer than ever before
Analysis
Game Analysis: Dragon Trail: Hunter World
What makes this classic MMORPG tick? The experts at AppQuantum take it apart
Job News
Matthew Zoern appointed Head of Studio at Solid Bash
Promotion for Zoern as he brings more than 20 years of experience to the role
Investment
Turkish studio Yamy receives investment from UP Venture Capital and $4m valuation
Another example of foreign investment into the Turkish mobile gaming scene
Sponsor Shoutout
Pocket Gamer Connects London is next week – meet the amazing sponsors and partners helping bring our biggest event yet to life!
A special thank you to the amazing brands that are supporting us in making Pocket Gamer Connects London happen this January 23rd - 24th.
Pgc Picks
PGC Picks: Blockchain Game Alliance on the challenges facing the games industry
Meet the organisations which are attending Pocket Gamer Connects London on January 23rd and 24th 2023.
Job News
Josh Yguado appointed CEO of Jam City
SeungWon Lee has been appointed to the role of executive chairman among multiple moves at the company
Mergers & Acquisitions
Playtika offers $737.5m to acquire Angry Birds developer Rovio
Israeli-based Playtika have sweetened their offer to acquire Rovio, as the latter remains reliant on their flagship franchise
Racing To Success
Sandsoft invests $3.25 million in The Tiny Digital Factory
Sandsoft will publish the company's titles throughout the MENA region
Company Spotlight
Company Spotlight: Hyper Hippo Entertainment
The makers of AdVenture Capitalist, AdVenture Communist, AdVenture Ages and Dungeon Dwarves celebrate 10 years at the top
Esports
Deleted Facebook post: Tencent will bring new PUBG Mobile Super League to South-East Asia
Rumour suggests that the PUBG Mobile Super League (PMSL) will supersede the previous PMPL (PUBG Mobile Pro-league) SEA Championship
Speaker Spotlight
Speaker Spotlight: Xsolla
Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.
Boosting Growth
Zynga's ad monetisation platform Chartboost announces Chartboost Mediation
Chartboost Mediation provides game makers with an easy-to-use solution for increasing revenue
Company Spotlight
Company Spotlight: Hololabs
After a background in video installations and AR/VR experiences, the road ahead for these state-of-the-art world builders lies in video games
Roblox Recap
70 new Roblox experiences surpassed 1 billion visits in 2022
With an incredible 15,900 new experiences being added daily
New Horizons
TapNation continues expansion with new offices in Turkiye
The mobile publisher is working on two new Web3 games
Track Rundown
Level up your game-making skills and tools at Pocket Gamer Connects London next week!
Enjoy an exclusive look at the upcoming themes and content tracks of our upcoming show, taking place in London next week
Speaker Spotlight
Speaker Spotlight: Olya Caliujnaia on the evolution of game development
Meet the industry pioneers and thought leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.
Publishing
Huuuge Games bags new studios and new games
Huuuge Games have secured publishing rights for two studios, Square Triangle and Frieddegames and their titles Bowling Clash: New Legends & Cafe Dash: Cooking Diner Game
Lots Of Licences
Happy Chinese New Year! Regulators grant 88 new game licences
Tencent, NetEase, miHoYo and others to benefit with new licences for games such as Honkai: Star Rail
Speaker Spotlight
Speaker Spotlight: Piyush Mishra discusses the importance of marketing
Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.
Unity Layoffs
Unity axes 284 staff and shelves projects post ironSource merger
John Riccitiello announces the firm's second round of layoffs in under a year as their merger settles in
Speaker Spotlight
Speaker Spotlight: Troy Drysdale on exploring the evolution of games and games technology
Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.
Data
Action game installs grow 49% in Q4 of 2022 according to new data
According to recently released data, amongst other changes in the mobile market, installs of games categorised as ‘action’ grew by 49%
Scaling Up
Flexion bolsters its management with key hires and promotions
Victor Horbach promoted to general manager of the newly formed Distribution unit
Speaker Spotlight
Speaker Spotlight: Adam Smart talks supply side ads
Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.
Drest To Impress
DREST appoints Web3 expert Henri Holm as part of global expansion
Holm brings twenty years of experience to the role of CFO