We're still close to Gameloft: 5 minutes with Ubisoft's Jean-Michel Detoc

Ubisoft's Digital Days 2013 event in Paris was an opportunity for the European press to get their hands and eyes on the latest games from the French publisher.

With a strong mobile and free-to-play showing, it's clear that the entertainment giant is pivoting to better reap the rewards from portable platforms and freemium economics.

So after going hands-on with Trials: Frontier, Valiant Hearts, Assassin's Creed Pirates, Rayman Fiesta Run, and Rabbids Big Bang, we decided to sit down with Jean-Michel Detoc - MD of Ubisoft Mobile - for a quick chat.

In the interview - nicely contained in the video below - Detoc reveals all about Ubisoft's relationship with Gameloft, why leveraging established brands is still important to them, but why encouraging creativity and new IP is a big part of their corporate focus.