Why Pocket Gamer Connects Helsinki 2025 delivers more value to sponsors

• Know your actual Return on Investment to compare events fairly.
• Advantages of PGC Helsinki sponsorship: two-day, all-inclusive, logistics handled; big, relevant, Nordic and global audience with MeetToMatch and curated networking for efficient deal flow.
• Budget-friendly flexible packages have sponsors consistently report strong pipelines.

Exhibiting at a major games industry event can be a considerable investment.

Alongside the immediate costs for a booth, other branding placements and logistics, some expenses aren’t purely financial.

This accounts for time out of the office, missing out on other opportunities, as well as planning and strategising around resources allocated to the showcase.

All that considered, it would be ideal to know exactly what your investment will generate in terms of real connections and measurable outcomes.

However, not all B2B event organisers deliver equal return on investment (ROI) in their sponsorship deals - many struggle to fine-tune the balance between scale, intimacy and relevance. 

How to calculate your real sponsorship spend (and ROI)

Your sponsorship package is only the starting point. To understand the real cost of an event, you need to calculate all the direct and indirect spend, including:

• Sponsorship fee – the base price to exhibit or sponsor.
• Add-ons and services – audio-visual, power supply, internet connections, cleaning, waste removal, extra badges, catering, storage.
• Design/build/print and shipping/drayage – booth construction, graphics, furniture rental, print collateral, plus the cost (and stress) of shipping and labour at some venues.
• Travel and accommodation – flights, hotels, transfers, baggage, insurance
• Staff time cost – burdened day rate (salary + benefits ÷ workable days per year) × number of days including travel, prep, on-site presence, and follow-up.
• Opportunity cost – factor in the value of lost selling days, delayed projects, or alternative marketing channels.

Understanding the full cost of a sponsorship and exhibiting is crucial. A £10,000 booth can quickly escalate to £40-60,000 with added expenses. 

Once you’ve calculated all fees and expenses, apply efficiency metrics like cost per qualified lead (CPL) to measure ROI and compare events on equal terms. To do this, divide the total event cost by the number of qualified leads generated. 

You can also work in reverse: estimate your total costs in advance and then calculate how many qualified leads you would need to achieve your desired ROI. This gives you a clear target to work towards and helps you plan how best to use your time at the event. 

Efficient, qualitative, and friendly - how PG Connects stands out

From full setup to printing and furniture, the expo packages at PG Connects Helsinki offer all-inclusive ‘ready-to-go’ solutions. Exhibitors arrive at a fully prepared space, letting them focus solely on their purpose without worrying about the logistics of booth assembly.

Compared to many global conferences that often consume at least a work week of floor presence, PG Connects Helsinki 2025 spans across a mere two days. Without compromising on opportunities due to its sharp focus on quality and efficiency, it’s known for its friendly and approachable vibe.

Being the biggest games industry event in the Nordics means anyone from the region representing the sector will be there, eager to connect and collaborate, in addition to the 1,500+ global delegates joining from over 50 other countries. 

To facilitate seamless networking opportunities, PG Connects Helsinki attendees benefit from features such as the integrated meeting system MeetToMatch and curated areas linking up developers, publishers and investors.

In addition, there are more informal networking opportunities, such as an evening reception and the Global Connects Party, providing versatile options for genuine networking and deal flow.

Smart sponsorships praised by prominent game brands

Now looking forward to the 12th edition, PG Connects Helsinki is regularly one of the most attended and meticulously organised B2B games events of the year, providing an ample stage to grow your brand visibility in front of a relevant audience. Choosing a tailored sponsorship opportunity that aligns with your goals is likely your smartest investment to date.

Previous sponsors consistently report new partnerships, leads, and long-term returns as a result of being involved. As one of the past sponsors of PG Connects London, FastSpring CMO David Vogelpohl, commented, “Pocket Gamer Connects London was our highest pipeline producing event of 2024”.

Budget-friendly and carefully fashioned to optimise brand recognition, the flexible all-inclusive packages don’t just meet various budgets, but deliver maximum impact, whether you’re a first-time exhibitor or an established global brand.

To discuss these opportunities further, email Lisa Bisset at lisa.bisset@steelmedianetwork.com today. For anything else, contact Chris James at chris.james@steelmedianetwork.com.