Xsolla acquires Ludo to boost player engagement and revenue growth for developers

Games commerce company Xsolla has acquired community engagement platform Ludo. 

Xsolla said the strategic acquisition integrates Ludo's questing tools with its own eb shop and rewards solutions to boost player engagement, retention, and monetisation. 

The integration is focused on incorporating community quests to player engagement through gamified social experiences, connecting gameplay to web-based purchases. 

Furthermore, this integration also enables mobile developers in the .. to promote and link to their web shops directly from games. 

New opportunities 

Xsolla said it plans to expand tools and integrations based on Ludo’s capabilities, offering developers data-driven insights and implementation. 

“Welcoming Ludo to the Xsolla family strengthens our push to give mobile game developers accessible, innovative tools,” said Xsolla chief strategy officer Chris Hewish. 

“With an expanded Xsolla Rewards ecosystem, we’re adding loyalty and questing features that turn player engagement into lasting growth for games and their communities. 

He added: “This opens up new avenues for re-engagement, loyalty, and increased conversion, all without requiring additional development resources or burdens on game developers.”

Ludo co-founder and co-CEO Renee Russo commented: “Player loyalty is shaped the moment or even before the game begins; a dynamic questing system rekindles that spark every day, turning fleeting engagement into a sustainable, ever-growing community.