Applovin Accelerates
Apple and Google continue to lead in mobile game ads, but AppLovin wins over select genres
The AppsFlyer Performance Index - 2025 Edition highlights "sharper competition" and "maturing ecosystems"
Company Profile
Meta
Website
about.facebook.com/meta
About
Founded in 2004, Facebook is a social utility that connects people with friends and others who work, study and live around them.
Related People
Maya Cahier
Publisher Development Manager, EMEA
Amelia Zins
Product Marketing Manager
Leo Olebe
Director of Global Games Partnerships
James Cante
Strategic Partner Manager, Publisher Solutions
Anastasia Petrova
Strategic Partner Manager
Mark Zuckerberg
CEO
Finbarr O'Mahoney
Vertical Strategy Lead
Shri Gunasekera
Joy Marianowicz
Strategic Partnerships, Facebook Gaming
Rick Kelley
Facebook VP of global gaming
Yuthida Hun
Strategic Partner Manager
Sneha Vaidyanathan
Vertical Strategy Lead
Steve Webb
Director, Global Publisher Sales & Operations, Audience Network
Monika Nagyova
Client Partner, Console & MMO Gaming (EMEA)
Imran Khan
Sales Lead - EMEA
Sue Howley
Client Partner, Gaming Mobile Growth
Thomas Coulon
Strategic Partner Manager
Bob Slinn
Head of Game Partnerships, EMEA
+15 more
Articles featuring Meta
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New Offerings
Meta shifts app advertising focus toward acquiring higher-value spenders
Advertisers can now optimise campaigns for purchase value, not just purchase volume
New Offerings
Meta launches gaming accelerator to empower Indian developers
Program will support 20 to 30 emerging Indian game developers and studios in its initial phase
Jobs Roundup
May 2025’s Movers and Shakers: New King president, Scopely appoints CBO, Roblox exec exits, and more
Our regular roundup of the mobile games industry's movers and shakers
Layoff News
Meta cuts jobs at Reality Labs
Number of employees affected was not revealed but Meta confirmed the cuts impacted teams working on Quest products
Apple Fined
EU slaps Apple with $570m fine for violating Digital Markets Act
Tech giant must comply with the Commission's decisions within 60 days or face periodic penalty payments
Trade Wars
Trump tariffs send gaming and tech stocks tumbling amid global economic turmoil
Fallout from the emerging trade war hits the games industry
Penalties And Provocation
EU set for first 'modest' fines against Apple and Meta under DMA
The move comes during US president Donald Trump’s tariffs and potential trade war escalation
Meta Contest
Meta launches $50 million Creator Fund as it shifts focus to mobile content
The company is also introducing its first creator competition of the year
Revenue Result
Meta earned $164.5 billion in 2024 but VR/AR division made another loss
The company’s VR/AR segment made an operations loss of $17.7 billion
No-pro
Meta Quest Pro is officially discontinued
The Meta Quest Pro store page now suggests customers shop for the Meta Quest 3 instead
Hot Five
Hot Five: Pokémon vs Palworld, Fingersoft layoffs, and Facebook Instant Games’ in-app purchases on iOS
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Earnings Report
Meta's VR/AR division struggles with $4.4 billion loss as expenses rise to $4.7 billion in Q3
Revenue for Reality Labs was $270 million, driven by hardware sales
Instant Games
Facebook Instant Games finally gets in-app purchases on iOS
IAPs now supported across web, iOS and Android devices
Week That Was
Orion AR nonsense, the power of Roblox, and Pokémon Sleep heads to smartwatches | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Independent Ai
Mark Zuckerberg: “Nah, f*ck that”. Meta’s mouthpiece still isn’t a fan of closed platforms
Try to tell Zuck what game to play and he’s going to take his ball home
Euro Legislation
The EU’s DMA fightback continues with Meta the next tech giant in line for big fines
Following Apple’s DMA dodging, now Meta’s “pay or consent” scheme, trading privacy for ads, has been deemed to deliver insufficient user choice
Searching For Success
Meta's VR/AR woes continue with new $3.8 billion loss
The company's VR vision remains out of focus and a pivot to AI isn't going to deliver a big win any time soon
Clamping Down
EU's DMA bites as it opens non-compliance investigations into Apple and Google
Meta, Google and Amazon also potentially in hot water as EC threatens big fines for rule breakers
Surprise!
Zuckerberg tries Apple Vision Pro: "Quest 3 is the better product. Period."
The guy who's been pushing VR for years doesn't rate Apple's upstart. Meanwhile the end of Apple's 14 day no quibble refunds sparks a drove of headset returns
App Store Wars
Meta, Spotify and more are set to storm Apple’s walled garden in Europe
But will Apple be able to fight back with new rules, fees and restrictions in order to stay on top?
Meta Manoeuvres
Tencent backs Meta’s VR push into China after a 14 year ban
Meta and Tencent are teaming up to bring a new lower-spec VR headset to China, pitched between Quest 2 and 3
Free To Paid
Facebook and Instagram to introduce ad-free subscriptions in EU
Meta aims to appease EU privacy regulators with €9.99 per month subscription fee
Hot Five
Hot Five: Candy Crush makes $20 billion, Epic lays off 800 staff, and Omada tackles gambling addiction
Our quick-fix round up of the hottest stories on PocketGamer.biz
Ad Report
Meta owns all four of the top ad networks for mobile games in Q2 2023
Google Play hosted the most ad creatives, with Facebook leading the way
Meta Subscriptions
Meta may offer EU users an ad-dodging subscription service
The move would allow them to circumvent new EU policies regarding data collection practices
Social Media Manoeuvres
Zynga founder backs LA startup Artie to make games for Threads
Meta’s latest social media platform will be compatible with games on mobile
Mavens
Mobile Mavens: What do app downloads direct from Facebook mean for the industry?
We round up expert industry opinions on the potential of an app store within Facebook
Legislation
Google, Apple and others now have six months to comply with new digital markets rules
The Digital Markets Act in the EU will see digital “gatekeepers” forced to adhere to new rules
Alternative App Stores
Meta to get into the app store game as Facebook allows app downloads
The EU's Digital Markets Act is opening up app store monopolys and big players are getting ready to reap the rewards
Social Media
Facebook makes Messenger more alluring with games during your calls
At least 14 free games are available inside Facebook Messenger as of now
Video
Pocket Gamer Connects London video round-up
Missed the show or simply want more content? We get up close with the big names at our PGC London event
Year In Review
Meta reflects on the past and looks to the future
Zuckerberg's social network had a busy 2022 with a new title and broader visions, but how did the year play out - and what comes next?
Grow Your Game
Ready to scale your game? Learn from top experts at Pocket Gamer Connects London
It’s time to take your game to the next level - get the top strategies to accelerate your growth
Market Dominance
1% of publishers are responsible for 91% of app revenue
The publishers also generated 79% of downloads in H1 2022
Goodbye Facebook Gaming
Meta closing Facebook Gaming app before end of year
The app’s servers are shutting down on October 28
New Hire
Roblox appoints Steve Park as Asia-Pacific head of public policy
The Meta veteran joins the Roblox team this week
Bytedance And Meta Reign Supreme
Apps are earning more revenue than games for the first time ever
Spending in non-game apps has grown more than twice the rate as games
No Homers Club
Metaverse giants create standards forum – with considerable absences
Meta, Microsoft, and other tech giants have formed a group to foster compatibility in the metaverse, so far without the presence of Apple, Roblox, and others
Big Bid
Meta Audience Network bidding hits Appodeal Stack
Appodeal Stack integrates Meta Audience Network making it available to all app creators in its Growth Platform
Collaborate And Cooperate
Developing the metaverse must prevent harm, Meta's Nick Clegg states
Former UK deputy prime minister shares outlook from virtual glasses to practising surgeries
Meta Collections
Facebook and Instagram to start NFT integration
Meta and Etherium, Solana, Polygon, and Flow networks partner to build NFT platform
$3 Billion Losses
Zuckerberg warns metaverse losses will continue until 2030s
Meta’s Reality Labs operated at $3 billion loss in Q1 2022
Interview
Resident Evil 4 VR's Tom Ivey on updating a classic for virtual reality
Armature Studio's lead producer gives us the low down on the new Mercenaries mode revealed during the Meta Quest Gaming Showcase
Interview
VR won't replace mobile gaming, says Meta's Jason Rubin
The Metaverse Content VP answers our questions about the Quest Gaming Showcase and virtual reality in general
Quest
New VR games coming this year from the Meta Quest Gaming Showcase 2022
Resident Evil 4 gains Mercenaries; Moss, Walking Dead sequels; NFL Pro Era and Ghostbusters!
Making Money Matters
Diversifying revenue: how Fingersoft strikes the right balance
Meta Audience Network and Fingersoft explore the reasons for adopting a diverse revenue model within mobile games and the impact it had on the Hill Climb Racing franchise
Hypercasual Cash
Three casual and hypercasual monetisation strategies in 2022
Meta’s Yuthida Donnelley, Strategic Partner Manager, delves into monetisation strategies for hyper/casual games, and what opportunities will arise from the evolution of the hybrid-casual genre
Meet The Experts
Speaker Spotlight: Meta Audience Network's Thomas Coulon on finding hypercasual success
Meet the mobile gaming casual and hypercasual experts at Pocket Gamer Connects London, February 14-15
Meet The Experts At Pg Connects
Speaker Spotlight: Facebook Gaming at Meta's Cheryl Savage on reimagining games advertising
Meet the mobile gaming ad and branding experts at Pocket Gamer Connects London, February 14-15