Fable Town surpasses $1m in monthly revenue

• Published by My.Games’ MGVC Publishing arm.
• Ranked among the top 10 merge-3 games by monthly in-app revenue.
• First anniversary celebrations are coming in September with rewards and new features.
• MGVC Publishing launched in 2024 with a $100m annual marketing budget.

Mobile developer Reef Games Studios' merge-3 title Fable Town has surpassed $1 million in monthly revenue. 

Since launching globally in late 2024, the game has hit 2.3m installs, earned over $7.5m in lifetime revenue, and ranks among the top 10 merge-3 titles by monthly in-app revenue, according to Sensor Tower.

The game is published by My.Games' mobile publishing branch MGVC Publishing and is getting set to celebrate its first anniversary this September with in-game rewards and new features.

“Just getting started"

My.Games launched MGVC Publishing in November 2024 with an annual marketing budget of over $100m to scale games in its portfolio.

MGVC Publishing said it supports developers with fair revenue-sharing deals, IP ownership retention, advanced analytics tools, and full-spectrum publishing support.

“It’s incredibly rewarding to see Fable Town continue to grow and resonate with players,” said MGVC executive director Nikita Matsokin. 

“This success is a testament to the strong partnership we’ve built with Reef Games Studio and the shared commitment to creating meaningful, high-quality experiences. 

“We’re just getting started - and we look forward to supporting the game’s ongoing evolution to continue delivering a fun and dynamic experience for players.”